NEW YORK: The six-hour outage at Facebook, Instagram and Whatsapp was a headache for many casual users but far more serious for the millions of people worldwide who rely on the social media sites to run their businesses or communicate with relatives, fellow parents, teachers or neighbors.
When all three services went dark Monday, it was a stark reminder of the power and reach of Facebook, which owns the photo-sharing and messaging apps.
Around the world, the loss of WhatsApp left many at a loss. In Brazil, the messaging service is by far the most widely used app in the country, installed on 99 percent of all smartphones, according to tech pollster Mobile Time.
WhatsApp has become essential in Brazil to communicate between friends and families, but also at work — with many businesses using it to stay in touch with customers — at college, and for everyday transactions such as ordering food.
Offices, various services and even the courts had trouble making appointments, and phone lines became overwhelmed.
Hundreds of thousands of Haitians in their homeland and abroad fretted over the WhatsApp outage.
Many of the country’s more than 11 million people depend it to alert one another about gang violence in a particular area or to talk to relatives in the US about money transfers and other urgent issues, while Haitian migrants traveling to the US rely on it to find each other or share key information such as safe places to sleep.
Nelzy Mireille, a 35-year-old unemployed woman who depends on money sent from relatives abroad, said she stopped at a phone repair shop in the capital of Port-au-Prince because she thought her phone was malfunctioning.
“I was waiting on confirmation on a money transfer from my cousin,” she said. “I was so frustrated.”
“I was not able to hear from my love,” complained 28-year-old Wilkens Bourgogne, referring to his partner, who was in the neighboring Dominican Republic, buying affordable goods to bring back to Haiti.
He said he was concerned about her safety since they were unable to communicate for seven hours as Haiti struggles with a spike in gang violence.
“Insecurity makes everyone worry,” he said.
Meanwhile, for small businesses, the Facebook and Instagram outages meant hundreds or thousands of dollars in lost revenue.
“Today’s outage brought our reliance on Facebook — and its properties like Whatsapp and Instagram — into sharp relief,” said Brooke Erin Duffy, professor of communications at Cornell University. She said there are sprawling categories of workers whose livelihoods depend on the platforms functioning.
She said the outage is just one example of how entrepreneurs and small businesses are vulnerable any time Facebook or others introduce a new feature or make some other change that affects the way the sites function.
Sarah Murdoch runs a small Seattle-based travel company called Adventures with Sarah and relies on Facebook Live videos to promote her tours. She estimated the outage cost her thousands of dollars in bookings.
“I’ve tried other platforms because I am wary of Facebook, but none of them are as powerful for the type of content I create,” Murdoch said. As for her losses, “it may only be a few people, but we are small enough that it hurts.”
Heather Lynton has run a portrait studio in Lynton, Indiana, for 18 years. She takes photographs for schools and sports teams and makes yard signs with the photos. She has her own website but said parents and other customers most often try to reach her through social media.
She said she might have lost three or four bookings for photo sessions at $200 a client.
“A lot of people only have a specific window when they can do ordering and booking and things like that,” she said. “If they can’t get a direct answer, they go to someone else.”
Outage highlights how vital Facebook has become worldwide
https://arab.news/wu33y
Outage highlights how vital Facebook has become worldwide
- When all three services went dark Monday, it was a stark reminder of the power and reach of Facebook
- The outage is just one example of how entrepreneurs and small businesses are vulnerable any time Facebook or others introduce a new feature or make some other change that affects the way the sites function
From injury to influence: Khaled Olyan — the new voice of Arab football
- The Saudi social media star — TikTok’s Arab Creator of the Year — recounts how a setback ended his playing ambitions and pushed him to redirect his passion
- Known for memes and commentary that blend football, travel, culture and everyday life, Olyan is FIFA-accredited as a sport informant and covered AFCON 2025 in Morocco
LONDON: A broken dream launched Khaled Olyan’s unexpected rise as a Saudi social media star. Passion and perseverance took him from shattered ambitions to the Africa Cup of Nations 2025 in Morocco, where he surfed the hype while representing Arab culture.
“The journey began with a child who dreamed of becoming a football player to fulfill his own dreams and those of his family and community. After an injury ended that path, I didn’t break, I redirected my passion toward football media,” he said.
In an interview with Arab News, shortly after being crowned TikTok’s Arab Content Creator of the Year, Olyan — who has 13.2 million followers on that platform and 5 million on Instagram — credited his rise to “pure passion and honest content,” and said he had learned over time that “consistency matters more than fast virality.”
He added: “The turning point came when I realized that content can genuinely impact people, not just generate numbers or views. (Then I) stepped outside the traditional sports-content framework and linked football to culture, people, and place. It wasn’t a guaranteed path, but it shaped my identity today as a creator with a clear message and purpose.”
Olyan made history as the first regional creator to be accredited by FIFA as a ‘sport informant,’ a milestone that, he said, has given “local content global credibility and reach.”
Most recently, he was in Morocco to document AFCON, where he highlighted both the host country’s hospitality and the electric atmosphere in the grounds.
“It felt like a responsibility before it was an achievement,” he said. “I felt that my role went beyond coverage to building cultural bridges between people.”
Known for his memes and commentaries blending football, travel, culture and everyday life with feel-good humor, fans hail his “unmatched enthusiasm” and refer to him as “the voice of Saudi football fans.”
“Content today is no longer just entertainment,” he said. “It has become documentation of moments and an influence on collective awareness, especially in sports and culture across the Arab world. That (means there is) a much greater responsibility on everything I create.”
Saudi Arabia’s content-creator ecosystem has evolved dramatically in recent years, driven by a wider national transformation that has reshaped almost all aspects of public life, including sports and entertainment.
“The transformation has been rapid and significant, opening unprecedented opportunities for creators,” Olyan said. As the country moves “quickly toward global leadership in sports,” he added, it has also raised ambitions and created new routes for people to turn dreams into reality.
Across the region, the creator economy is booming, powered by a young audience, government investment and platforms such as TikTok. In 2025, the GCC alone was home to 263,000 social media influencers — a 75-percent increase in just two years according to data from Qoruz, an influencer-marketing intelligence platform.
Globally, fashion and entertainment dominate the influencer industry, but the GCC market has followed a slightly different trajectory. Lifestyle and travel also lead the charts, reflecting both regional affluence and a cultural emphasis on luxury, aesthetics, and experience-led content.
href="https://www.tiktok.com/tag/%D8%AE%D8%A7%D9%84%D8%AF_%D8%A7%D9%84%D8%B9%D9%84%D9%8A%D8%A7%D9%86?refer=embed">#خالد_العليان #المغرب #كاس_امم_افريقيا #هدايا #سحوبات ♬ original sound - KHALID ALOLYAN
While sport is not a major category, the research underscores what makes the GCC ecosystem distinctive: high digital penetration, brand-conscious audiences, and multilingual, multi-ethnic creators, with campaign planning often shaped by strategic decisions about language and identity.
Olyan said he sees many regional influencers following the same path as him — though not necessarily through sport. “I believe we are contributing to clearer roadmaps for anyone aiming for success through creative, values-driven content rooted in strong human principles,” he added. “Opportunities are abundant, but the real challenge lies in consistency and maintaining quality amid pressure and high expectations.”
For Olyan, Arab culture is not an add-on to, but the backbone of, his storytelling. He frames the region’s passion for football alongside questions of Arab identity, delivering it in an entertaining format that can travel beyond the usual language barriers.
“What makes sport special is that it’s a universal language. Many non-Arab audiences already follow my content daily, supported by AI tools. Arabic is my language and a core part of my identity, and I won’t change it. Instead, I’ll rely on smart translation tools and solutions to reach wider audiences.”
Olyan also noted that the region has long been framed through the narratives of people from elsewhere, often in ways that highlight only its darker corners.
“The Arab world is full of inspiring stories and a rich culture that deserves to be told through the eyes of its people, not only from the outside,” he said, adding that he hopes viewers value his videos for “changing their perspective and helped them see the truth more clearly.”
Olyan was crowned TikTok Arab Content Creator of the Year 2026 at a ceremony held in partnership with the 1 Billion Followers Summit in Dubai.
He said the recognition was a result of more than just a run of viral moments, explaining that it came about “through structured, institutional work, team development, and linking content to long-term goals. Sustainability comes from creating moments and building value, not relying on trends or short-lived hype.”
Underscoring the double-edged nature of social media, Olyan argued that attention alone is not the point. “Real impact happens when content is used to educate and inspire people, not just capture their attention.”
He also expressed skepticism about banning under-16s from social media. Regulation matters, he said, but “awareness, smart supervision, and teaching safe usage matter more than complete bans.”
Creators, he added, are not immune to the platforms’ darker side. Psychological pressure, mental exhaustion, and long periods away from family due to frequent travel are part of the job. “I manage it through time organization, temporary breaks, and returning with renewed passion,” he explained.
href="https://www.tiktok.com/tag/%D8%AE%D8%A7%D9%84%D8%AF_%D8%A7%D9%84%D8%B9%D9%84%D9%8A%D8%A7%D9%86?refer=embed">#خالد_العليان #كاس_العرب #السعودية #المغرب ♬ original sound - KHALID ALOLYAN
Olyan is also the founder of the O15 Football Academy, a project rooted in his childhood dream and one he sees as part of a broader sporting movement gaining traction in the Kingdom. For him, the academy is not just about competition, but about giving children a supportive environment where sport becomes a formative social practice.
“As a child, I wished such an academy existed for me and my friends,” he said. “Many talents were playing in local neighborhoods without professional guidance or support, causing real potential to be lost due to the absence of proper training environments, follow-up, and opportunities. The environment was often challenging and unmotivating.”
His academy aims to identify talent early, develop it “scientifically,” and prepare players to compete at club and national levels, but Olyan added that even those who do not pursue the sport professionally can also benefit “educationally, culturally, and socially.”
Football, he said, is “a form of soft power that, by God’s will, can positively impact many aspects of life.”
Whether creating content or helping others pursue their sporting dreams, Olyan said his guiding principle comes from a line by the late Saudi politician and poet Ghazi Al-Qusaibi — a reminder that what you hope for in small measure can arrive, unexpectedly, in abundance: “You wish for a drop of good news, but God wishes to help you with rain.”
