‘Taste of Al-Ahsa’ is a prize-winning Saudi visual feast

The Al-Ahsa film aims to capture the essence, spirit and beauty of a region known for its rich cultural heritage dating back centuries. (Supplied)
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Updated 02 October 2021
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‘Taste of Al-Ahsa’ is a prize-winning Saudi visual feast

  • The short promotional film was honored with an award at a prestigious international event

JEDDAH: A short film showcasing some of the culinary delights Saudi Arabia’s Al-Ahsa region is famous for has been honored with an award at a prestigious international event.
“Taste of Al-Ahsa” was named Best Potential World Region of Gastronomy Film at the International Institute of Gastronomy, Culture, Arts and Tourism’s Food Film Menu 2021 event.
The film packs a lot of Al-Ahsa’s food-related attractions and traditions into its running time of just over a minute, including authentic traditional Hassawi dishes and freshly picked dates from the region’s oases. It also features traditional music and dance and local arts and crafts, such as bisht (a traditional Arab men’s cloak) making.

The film is one of five in a series titled “The Senses of Saudi Arabia,” each of which explores a location in the Kingdom as experienced through one of the five senses. The others focus on Jeddah, Najd, Tabouk and Jazan.
The Al-Ahsa film aims to capture the essence, spirit and beauty of a region known for its rich cultural heritage dating back centuries, including culinary traditions influenced by years of migration that created unique local cuisines.
Traditional farming techniques are also featured in the film, which aims to showcase the region as a destination for tourists interested in culinary traditions and food experiences.
The Saudi Tourism Association came up with the idea for the series of promotional films in collaboration with Merak, a media and production company with a team of creative Saudi minds led by Ali Al-Rashidi.
Talking about the idea behind the Al-Ahsa film, he told Arab News: “It is unique and it highlights many important cultural aspects and Saudi historical legacies, including the true taste of Al-Ahsa food and flavors, in a minute.”

The team that made the film said that with only 12 days to shoot it, they faced a difficult task because there were so many options for things to include and they wanted to share as many of them as possible with the world.
“Al-Ahsa has a vibrant, versatile culture for tourists to live the full experience, from its signature traditional flavors to its prominent palm trees and heavenly agricultural nature,” said creative director Ahmad Eid.
The soundtrack to the film includes Hassawi farmers singing a celebratory folk song after a successful harvest season. Eid said that the music is an inherited part of the Hassawi heritage of “Daq Al-Hab,” which translates to English as “bean grinding.”
Mohammed Al-Juraibi, the film’s music producer, told Arab News: “After harvesting season, Hassawi farmers start to crush and grind the crop of beans using a wooden, branch-like stick to turn them into flour and other products. During that process the farmers traditionally sing a rhyming rhythm of folkloric chants until they finish.”
Majeed Hattaf, the producer of the “Senses of Saudi Arabia” series, said it had been challenging to assemble a team able to combine the Al-Ahsa film’s visuals with creative music production to create a distinctive audio identity for the region.
“The most important aspect of this film is the music, in my view,” he added. “The sound of each scene creates an artistic scene that stirs emotions.”
He added that production of the five films took about three months to complete but this timescale does not fully reflect the huge amount of effort went into the process.
For example, finding locations with the specific flowers and crops he wanted to feature in the Al-Ahsa film, such as okra, onions and sunflowers, was challenging because they grow at different times of the year. But they were essential for getting across the character of the region.
“Food is not only considered as nutrition for the people of Al-Ahsa but rather it makes up their festive gastronomy culture,” said Eid.




Majeed Hattaf

The film highlights some of the traditional dishes unique to Al-Ahsa, including a rice dish called kabsa hasawiya, and a thin, crispy sweetened bread served as a cracker with tea.
“We highlighted khobz alhamar, or red bread, which is one of the most famous Hassawi foods still found and baked in traditional bakeries,” said Eid. “The bread is red because date paste is added. Also … sunflower seeds are featured as they represent a popular healthy Hasawi snack.”
In addition to traditional Hassawi dishes and delicacies, the film also highlights practitioners of traditional Al-Ahsa crafts, including tailors who make bishts and silversmiths who create jewelry.
“We truly felt the warm feeling that this film conveys to viewers while we were filming, as Hassawis are known for the warm welcome they offer their guests,” Eid said.
“The kindness of the people was a valuable asset to this film. It is not the producers who made it great and good enough to win a prize, but rather the people of that region who showed who they are by being themselves in front of the cameras.”


Madinah’s culinary identity lends itself to shared cross-cultural connection

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Madinah’s culinary identity lends itself to shared cross-cultural connection

  • Madinah earned the title of UNESCO Creative City of Gastronomy in November 2025

RIYADH: In every part of the Arab world, people have long argued about to whom certain traditional dishes belong, each wanting to claim the “correct” recipe and origin as their own, a contention that stands true across the Kingdom’s cities as well — and that might not be such a bad thing.

One of its most historically and religiously significant cities, Madinah, is a perfect example of how culinary diversity actually lends itself to culinary connection between different homes and cultures.

Chef Heba Ramadan, raised in Riyadh but originally from Madinah, spoke to Arab News about the city’s unique culinary character, which earned it the title of UNESCO Creative City of Gastronomy in November 2025.

To Ramadan, Madinah embodies nostalgic childhood memories, family gatherings and joyful moments — especially those centered around food.

As long as you get to the right flavor, it does not matter how you got there.

“Each house has their own way. That’s why I can’t say this way is right or that way is wrong,” she said.

Ramadan added that recipes are not fixed texts or religious doctrines, but are dynamic pieces of social and geographic history that represent changing people, changing times, and the melding of various customs and influences.

If you visit homes across Madinah today, you will find slight variations in the way that families prepare certain dishes.

“For example, Madini rice — everyone knows this dish, but each family makes it differently. Some families don’t put saffron because the grandfather didn’t like saffron, so they grew up cooking it that way.”

Another popular dish is wheat soup: Ramadan said that some people, like her mother, make it using whole milk, others with goat milk, some with no milk at all, and even some who make it with tomato.

“When I searched, I found that people from Makkah make it with tomato, so you see how the dish changes from family to family.” 

In November 2025, Madinah was named a UNESCO Creative City of Gastronomy. (SPA)

A recipe is a living organism; it is affected by factors of its surrounding environment. Personal preference is one example, while others are more complex and drawn out.

Over generations, recipes naturally evolve due to convenience and changing lifestyles.

Busier lives, more demanding careers and increasingly expensive economies mean that people lack the time to recreate recipes from scratch in the exact way they were once done traditionally.

Instead, puff pastries (i.e. convenience) often win against making handmade dough (i.e. time-consuming manual labor).

On the other hand, sometimes adjustments are added on.

Ramadan said that jareesh, a beloved dish across the Kingdom, was originally made without any protein, just buttermilk.

Over time, chicken or other meats were included in the dish to add nutritional value.

“Mothers added protein so the kids would eat better, and that’s how the recipe changed.”

A vital factor to keep in mind is Madinah’s unique position as a historical religious passageway and gathering point for pilgrims.

Historically, pilgrims did not stay for just a few days, but instead for weeks or even months.

“They didn’t just visit — they lived, they stayed and they exchanged experiences,” Ramadan said. 

Wheat soup is a popular dish in Medinah and Hijaz region. (Supplied)

These long stays led to deep cultural exchange as pilgrims arriving from around the world brought their spices, recipes, ingredients and techniques with them.  

Madinah’s food absorbed these influences over time and foreign dishes were adapted into local versions, and vice versa; a process that Ramadan said does not erase authenticity, but defines it.

Kabuli rice, made with orange zest and citrus juice, is believed to have adapted from these exchanges.

At the end of the day, most of us enjoy dishes the way they were made growing up because those flavors were tied to emotional memory.

Perhaps these reasons explain why Ramadan is a little skeptical of UNESCO’s method of defining “official” recipes.

She believes that culinary heritage cannot be standardized without losing its essence, and trying to standardize it by finding the most common factors between recipes or asking the city’s historical families for the correct methods does not paint a true picture of its culinary character.

And considering the close-knit socialization of residents in a small city like Madinah, “everyone knows the families in Madinah and how each family cooks their dishes,” she added.

Ramadan believes the city was chosen because its food is flavor-driven, historically layered and maintained through households rather than institutions.

She suggests UNESCO may have been fascinated by the number of variation within a single culinary identity, yet, all the flavor profiles feel recognizably “Madini.”

For example, “we have different types of rice. Even if it’s white rice, each one has a different flavor.”

Madinah’s traditional dishes were developed based on the local agriculture, seasonal availability of ingredients and circumstantial factors like electricity availability.

Before refrigeration, daily cooking depended on fresh, same-day ingredients, so every dish was directly tied to the land.

Ramadan, who transitioned into cooking to pursue her passion after spending more than a decade in an accounting and finance career, believes that food is meant to be shared, remembered and respected.

She started out in gastronomy by opening her own business before putting it on hold during COVID-19, after which she returned to work as a baker and in hot kitchens.

As her cooking career took off, Ramadan was selected by Diriyah to create traditional dishes for a few of their major events.

Ramadan began representing the Kingdom internationally as a traditional Saudi chef, working with the Saudi Tourism Authority and continuing her work with Diriyah.

Much of Ramadan’s career was defined by the realization that much of Madinah’s food heritage was undocumented and misunderstood.

And although she sees food as dynamic and flexible, Ramadan also strongly believes that it is her job to represent Saudi food globally in a traditional framework, sans any modern fusions or fireworks.

While she respects chefs who experiment with fusion recipes and welcomes any tourists visiting the Kingdom to try both the modern and the traditional, her role adamantly favors cultural representation, not reinterpretation.

Abroad, authenticity is required in both preparation and plating.

Ramadan is admittedly worried about safekeeping these recipes through future generations; as reliance on convenience increases and families spend less time together in the kitchen, she fears that youth are becoming less interested in cooking or trying new foods.

In her opinion, this had led to losing important skills such as smelling food to identify what spices or ingredients are missing.

“This is something you train. It doesn’t come from reading a recipe … you learn by standing next to your mother, your grandmother, and smelling,” she said.

“It’s not written. It’s sensory.”