LuLu promotes ‘farm-to-table’ sustainability

All the local produce at LuLu has been made available at specially discounted prices, during the promotion period across stores in the Kingdom’s three major cities.
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Updated 11 August 2021
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LuLu promotes ‘farm-to-table’ sustainability

A delicious range of fruits and vegetables grown in Saudi Arabia is currently enjoying the spotlight at LuLu Hypermarkets in the Kingdom, as the retail giant launched the “It’s Season” promotion on Sunday.

Launched in three major cities, “It’s Season” aims to help local farmers and support the Ministry of Environment, Water and Agriculture’s (MEWA) idea of “farm-to-table” sustainability in the food chain.

Dr. Sulaiman Al-Khattab, assistant of deputy minister at MEWA in Riyadh; Dr. Majid Al-Farraj, director general of MEWA in Riyadh; Amer Al-Mutairi, director of MEWA in the Eastern Province; Dr. Galib Alsaedi, deputy director manager of MEWA in the western region; along with Shehim Mohammed, director of LuLu Saudi Hypermarkets; other invited guests, media representatives and LuLu officials graced the launch event. 

This month, the promotion spotlights grapes along with watermelon, banana and papaya. All the local produce has been made available at specially discounted prices.

“The Saudi Ministry of Environment, Water and Agriculture is committed to supporting local farmers, and as the largest retail operation in the Kingdom, we are very happy that LuLu is our partner in this movement of local food production sustainability,” said Al-Khattab, the assistant of deputy minister at MEWA Riyadh. “We are experimenting with exciting new agricultural techniques to promote local produce and are sure customers will love the fresh local taste.” 

The initiative will eventually be implemented across all LuLu Hypermarkets in Saudi Arabia.

“LuLu plays a big role in market sustainability and food security and we see this as a promotion that works for local farmers as well as customers,” said Mohammed, the director of LuLu Saudi Hypermarkets. “Today we stock nearly 60 tons of local produce a week — four varieties of grapes, three varieties of dates, and two varieties of watermelon, banana and papaya each.”

LuLu’s annual purchase of Saudi-grown fruits and vegetables stands at 25,000 tons and this includes watermelon, banana, papaya, cucumber, tomato, onion, potato, capsicum, melons, mangoes, herbs and leaves.


Arab Investment launches new corporate identity

Updated 08 February 2026
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Arab Investment launches new corporate identity

The Arab Investment Company has launched its new corporate identity, “Arab Invest,” in a strategic move that reflects its future direction and marks the start of a new chapter in its journey, which began in 1974, as one of the Arab sovereign wealth funds concerned with developing resources and enhancing economic integration among its 16 Arab member states.

The new corporate identity reflects the company’s value system underpinning its investment approach, based on robust governance, sustainability, effective partnerships, and adherence to the highest professional and economic standards, embodying its vision of building high-quality investments aligned with the priorities of the shareholder states.

Saad bin Abdulaziz Al-Khalb, chairman of the board of directors, said: “The launch of the company’s new identity comes within the context of a strategic phase aimed at enhancing clarity of institutional vision and consolidating the company’s position over the long term, in line with shareholders’ aspirations and reflective of the requirements of the coming period.”

He added that the new identity is viewed as a clear translation of a well-considered investment trajectory that reflects depth of experience, strengthens stakeholders’ confidence, and supports the company’s ability to continue serving the interests of the Arab member states.

CEO of Arab Invest Abdullah bin Saleh Bakhraibah said the launch of the new corporate identity represents, in essence, a new chapter in the company’s journey spanning more than 50 years. He noted the particular importance of this step at both the strategic and operational levels, as the new identity reflects a series of institutional transformations the company has undergone in recent years, including achieving the highest financial revenues in its history during 2025.

Bakhraibah added: “The new identity is not merely a visual update for the company; rather, it is a strategic message that expresses an advanced stage of institutional maturity, while simultaneously underscoring the deep historical roots of one of the region’s most established Arab sovereign wealth funds, consolidating its distinguished position and the credibility it enjoys in the Arab investment landscape, enabling it to keep pace with major economic developments and enhancing the company’s readiness to continue growth and expansion in accordance with best-in-class investment practices.”

He also highlighted the company’s distinguished investment efforts since the launch of its new strategy, saying that Arab Invest has recently witnessed notable development in local and global strategic partnerships, to achieve the highest performance standards and institutional operating mechanisms. Bakhraibah emphasized the company’s continued commitment to delivering sustainable investment impact in line with the aspirations of the coming period.