Facebook will restrict ad targeting of under-18s

Instagram users under 16 years old will also start to be defaulted into having a private account when they join the platform. (File/AFP)
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Updated 28 July 2021
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Facebook will restrict ad targeting of under-18s

  • Facebook will stop allowing advertisers to target people under 18 based on their interests or their activity
  • The change means advertisers will soon be able to target under-18s only by age, gender or location on Facebook

LONDON: Facebook Inc. will stop allowing advertisers to target people under 18 on its platforms based on their interests or their activity on other sites, it said on Tuesday in a slew of announcements about young users.
The change means advertisers will soon be able to target under-18s only by age, gender or location on Facebook, its Messenger service and its photo-sharing platform Instagram. In a blog post, Instagram said it was making the change because it agreed with youth advocates that young people might not be equipped to make decisions about targeting.
A Facebook spokesman said there would be no changes to the user data the company collects.
Instagram users under 16 years old will also start to be defaulted into having a private account when they join the platform, the company said, in an effort to stop unwanted contact from adults. They will still be given the option, however, to switch to a public account and current users can keep their account public.
Facebook’s approach to younger users has been in the spotlight after US lawmakers and attorneys general slammed its leaked plans to launch a version of Instagram for children under 13. Earlier this year, a group of more than 40 state attorneys general wrote to CEO Mark Zuckerberg asking him to ditch the idea.
The company said on Tuesday it was working on an “Instagram experience for tweens.” It has said the idea of a youth-focused app is to provide parents greater transparency and controls on what younger children who want to access Instagram are doing.
Several major social media companies have also rolled out versions of their apps for younger audiences, from Facebook’s Messenger Kids to Alphabet Inc-owned YouTube Kids.
Proponents argue that children are already on a platform and so a family-friendly version provides a safer environment, but critics say Facebook should not be trying to hook young kids on its services due to risks to their development, mental health and privacy.
Age verification of children is an issue on many social media sites, which prohibit kids under 13 but often fail to identify and remove underage users. In a separate blog on Tuesday, Facebook’s head of youth products, Pavni Diwanji, said it was using artificial intelligence to improve this verification and remove underage accounts.
Instagram also said it was making it harder in several countries for adults who have shown potentially suspicious behavior — such as recently being reported by a young user — to find young people’s accounts, either through searching user names or having the accounts suggested to them. It said it would prevent such adults from seeing comments from young people on others’ posts and that the adults would not be able to leave comments on the posts of young people.


UAE outlines approach to AI governance amid regulation debate at World Economic Forum

Updated 22 January 2026
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UAE outlines approach to AI governance amid regulation debate at World Economic Forum

  • Minister of State Maryam Al-Hammadi highlights importance of a robust regulatory framework to complement implementation of AI technology
  • Other experts in panel discussion say regulators should address problems as they arise, rather than trying to solve problems that do not yet exist

DUBAI: The UAE has made changes to 90 percent of its laws in the past four years, Maryam Al-Hammadi, minister of state and the secretary-general of the Emirati Cabinet, told the World Economic Forum in Davos on Wednesday.

Speaking during a panel discussion titled “Regulating at the Speed of Code,” she highlighted the importance of having a robust regulatory framework in place to complement the implementation of artificial intelligence technology in the public and private sectors.

The process of this updating and repealing of laws has driven the UAE’s efforts to develop an AI model that can assist in the drafting of legislation, along with collecting feedback from stakeholders on proposed laws and suggesting improvements, she said.

Although AI might be more agile at shaping regulation, “there are some principles that we put in the model that we are developing that we cannot compromise,” Al-Hammadi added. These include rules for human accountability, transparency, privacy and data protection, along with constitutional safeguards and a thorough understanding of the law.

At this stage, “we believe AI can advise but still (the) human is in command,” she said.

Authorities in the UAE are aiming to develop, within a two-year timeline, a shareable model to help other nations learn and benefit from its experiences, Al-Hammadi added.

Argentina’s minister of deregulation and state transformation, Federico Sturzenegger, warned against overregulation at the cost of innovation.

Politicians often react to a “salient event” by overreacting, he said, describing most regulators as “very imaginative of all the terrible things that will happen to people if they’re free.”

He said that “we have to take more risk,” and regulators should wait to address problems as they arise rather than trying to create solutions for problems that do not yet exist.

This sentiment was echoed by Joel Kaplan, Meta’s chief global affairs officer, who said “imaginative policymakers” often focus more on risks and potential harms than on the economic and growth benefits of innovation.

He pointed to Europe as an example of this, arguing that an excessive focus on “all the possible harms” of new technologies has, over time, reduced competitiveness and risks leaving the region behind in what he described as a “new technological revolution.”