Car enthusiast puts her fellow Saudi women in the driving seat

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Times have changed in Saudi society and gender is no longer the barrier it once was to pursuing a career in previously male-dominated fields such as the automobile industry. (Supplied)
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Times have changed in Saudi society and gender is no longer the barrier it once was to pursuing a career in previously male-dominated fields such as the automobile industry. (Supplied)
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Updated 25 July 2021

Car enthusiast puts her fellow Saudi women in the driving seat

  • Nada Hambazaza aims to pass on what she has learned about cars to the Kingdom’s newly empowered female drivers

JEDDAH: Trying to choose the perfect car can be a confusing and intimidating experience for anyone, but especially new drivers. Dealing with the problems that come with car ownership can be even more vexing.
With a growing number of women getting behind the wheel in Saudi Arabia, one Saudi woman is on a mission to teach them what lurks under the hood so that they are better able to choose a vehicle that suits them and keep it running well.
In 2018 women in the Kingdom were officially given permission to drive, empowering many to take to the road for the first time. For many new drivers, however, trying to decide which vehicle is best can feel like a leap into the unknown, to say nothing of the stress and confusion when basic mechanical problems arise.
Nada Hambazaza, a public relations manager at an automotive and marketing agency in Jeddah, grew up with a love of cars and decided she wanted to learn how they work. This ultimately inspired her to launch a YouTube channel to teach other women about cars, and now she plans to take the next step by providing some basic lessons on maintenance and repairs.

HIGHLIGHTS

• In 2018 women in the Kingdom were officially given permission to drive, empowering many to take to the road for the first time. For many new drivers, however, trying to decide which vehicle is best can feel like a leap into the unknown, to say nothing of the stress and confusion when basic mechanical problems arise.

• Nada Hambazaza’s YouTube channel, the Arabic name of which translates as ‘for safer driving,’ provides content in Arabic for an Arab audience.

• Hambazaza has more than 15 years of experience working in office management and public relations. She said her mission with her YouTube channel is to ensure women are capable of looking after their vehicles themselves without needing any help for basic maintenance.

“I have had a passion for cars since I was a kid,” she told Arab News. “I used to see my family members taking care of their cars and I spent a lot of time with them. So I understand more than most females, at least in the terminologies related to cars.




Nada Hambazaza launched a YouTube channel to teach other women about cars, and now she plans to provide some basic lessons on maintenance and repairs. (Supplied)

“Learning is a nonstop journey; I always keep educating myself through web searches and watching related material to advance my knowledge.”
Hambazaza’s YouTube channel, the Arabic name of which translates as “for safer driving,” provides content in Arabic for an Arab audience.
“I’m not by any means a mechanic but I know basic maintenance,” she said. “Different people have different thoughts — you don’t have to physically work on the car yourself, but at least gain the knowledge and delegate the physical work to a specialist.
“You can be sure that there are some tasks that can be done easily by yourself without the need for a mechanic’s help; just a little knowledge can get the job done.”
Hambazaza has more than 15 years of experience working in office management and public relations. She said her mission with her YouTube channel is to ensure women are capable of looking after their vehicles themselves without needing any help for basic maintenance.

Learning is a nonstop journey; I always keep educating myself through web searches and watching related material to advance my knowledge.

Nada Hambazaza

“The main purpose of the program is to spread awareness, mainly to new drivers, so that they get to know more about their vehicle, the main parts and how they are structured, in addition to knowing how to handle certain situations,” she explained. In addition, viewers can send their questions about specific scenarios or issues for Hambazaza to answer.
Her short videos aim to be informative and easy to understand, she said, and to provide Saudi women with information in a simple and engaging way that will appeal to new and experienced drivers alike who might lack important, basic knowledge that could make their motoring lives easier.
In addition to the backing of her husband and family, Hambazaza said she has received support and positive feedback from other people, which helped ease her initial fears about how her videos would be received.
“I was a bit nervous in the beginning, thinking I would receive tons of comments about how girls can’t work on cars,” she said. “But the overall reaction has been very supportive and my close circle of friends and family is pushing me to do more and encouraging me to continue.”
Times have changed in Saudi society and gender is no longer the barrier it once was to pursuing a career in previously male-dominated fields such as the automobile industry.
“Underestimating women getting into this field is no longer applicable to today’s world,” Hambazaza said. She encouraged girls and young women always to pursue their passions, and added that if they find their dream job in the automotive industry “don’t allow anything to pull you back — follow your dreams.”


Digital infrastructure enabled Saudi Arabia to confront pandemic

Updated 26 September 2021

Digital infrastructure enabled Saudi Arabia to confront pandemic

  • Kingdom’s technological progress contributed to raising level of transparency, efficiency, says Saudi envoy to UN

JEDDAH: Saudi Arabia’s strong digital infrastructure has enabled the public and private sectors to meet the devastating challenges of the coronavirus disease (COVID-19) pandemic, the Kingdom’s envoy to the UN has said.

“Guided by the national transformation program, the Kingdom’s technological progress has contributed to raising the level of transparency and digital efficiency,” said Abdallah Al-Mouallimi, Saudi Arabia’s permanent representative to the UN.

Al-Mouallimi made these remarks during a high-level side event organized by the Digital Cooperation Organization under the theme “Shaping a Comprehensive Digital Age,” a recently established global organization working toward achieving “digital prosperity for all.”

The DCO works with governments, the private sector, international and nongovernmental organizations and civil society to push for an inclusive digital transformation and the growth of digital industries.

The DCO’s seven-member body includes Saudi Arabia, Bahrain, Jordan, Kuwait, Nigeria, Oman, and Pakistan. It accounts for a population of 480 million, 80 percent of which are under the age of 35. It said it is open to any new member that shares the same goals of “empowering youth, women, and entrepreneurs and leapfrogging the digital transformation.”  

In his remarks, Al-Mouallimi highlighted the Kingdom’s digital achievements and the efforts of the DCO during the pandemic. 

“They helped to make it possible to work remotely and adapt to the new conditions imposed by the pandemic,” said the ambassador, adding that the world is undergoing a shift towards digital transformation at a faster pace than ever before. 

“Digitization creates opportunities and challenges that go beyond borders, making digital collaboration an essential element in facilitating digital transformation at the international level, so that our digital future must be more inclusive and global efforts ensure that technology is available to all.”

Al-Mouallimi underlined that multilateral cooperation is necessary to meet digital challenges and opportunities. Countries must harness their full potential to integrate into the digital age, mainly dependent on global collaboration.

Al-Mouallimi said it is clear that the DCO emphasizes promoting digital cooperation to meet the current challenges.

“The core objectives of the DCO are about accelerating the growth of the digital economy, as well as promoting social prosperity to include all,” the envoy said, adding: “The organization also seeks to develop an ambitious model for promoting global digital efforts, making us, as members of the organization’s coordination office, forced to exert all efforts to reach our goals and objectives.”

He said that the Kingdom accelerated the growth of the digital economy in the region and around the world as a member of the DCO, stressing that the Kingdom will continue its commitment to maximizing digital capabilities at the national and international levels.

He added: “The Kingdom has put digitization at the forefront of the technological progress it seeks, and as a result, several outstanding achievements have enabled Saudi Arabia to make significant progress in global indicators, ranking first among the G20 countries in digital competitiveness according to the European Centre for Digital Competitiveness.”


Taste of history as Saudi turns old police station into heritage eatery

Updated 26 September 2021

Taste of history as Saudi turns old police station into heritage eatery

  • Abha restaurant draws visitors from around the Gulf with traditional southern flavors

ABHA: A young Saudi “jack of all trades” has used his creative talent and love of cooking to transform a former police station in Abha into a traditional restaurant.

Now Ibrahim bin Mansour Bashashah Al-Asiri’s Al-Hosn Al-Turathi — or Abha castle heritage restaurant — has become a landmark attraction, serving up traditional southern flavors to tourists visiting the historic southwest Saudi city.

Diners from around the Kingdom and Gulf states regularly visit the eatery for a taste of southern hospitality.

Al-Asiri, a plastic artist, and gift and flower designer, told Arab News that the restaurant was previously a coffeeshop owned by his brother.

“The building was originally the Asir police station. I did not favor strong additions and alterations that would erase the designs that characterize the building,” he said.

“My main objective was for the visitor to be able to sense the history of a place that is 40 or 50 years old.”

Being a jack of all trades, Al-Asiri decided to invest his talents and help preserve the city’s heritage by turning the coffeeshop into a restaurant.

He used his talent with lighting and art to transform the site into a heritage icon that takes diners back in time.

Initially, the restaurant served only breakfast, but the menu quickly expanded until meals became available throughout the day. 

Ibrahim bin Mansour Bashashah Al-Asiri, owner of Al-Hosn Al-Turathi. (Supplied)

One form of art found in the restaurant is Al-Qatt Al-Asiri, a traditionally female interior wall decoration and ancient art form considered a key element in Asir’s history.

Al-Hosn Al-Turathi restaurant relies on the work of two people — Al-Asiri, who cooks and oversees artistic tasks, and his brother, who handles management.

“There aren’t many restaurants that offer popular southern meals, especially in Abha, while there are many popular restaurants in Khamis Mushayt,” he said.

Menu favorites offered at Al-Hosn Al-Turathi include al-arika, a traditional dessert in the southern region made with brown flour mixed with warm water, oil and ghee to form a dough, and flavored with a drizzle of honey and cardamom.

The restaurant is the first to serve “miva” or southern “tannour” bread, Al-Asiri said, adding that he is the first Saudi in the Kingdom to cook while wearing a traditional Saudi outfit.

Al-Asiri also launched the Asiri bouquet, a collection of local plants with aromatic scents, gifting them to a number of princes and other high-profile personalities.

Al-Hosn Al-Turathi heritage restaurant supports local productive families. A coffee and hot beverages corner is managed by one of the sisters, Umm Joud, who holds a master’s in business management, and supervises the preparation of hot drinks using traditional ingredients.

Al-Asiri urged Saudi youth to work hard, saying Saudi Arabia offers many opportunities to realize the objectives of the Kingdom’s Vision 2030. “We need to be patient and active, and try to reach the top with the capabilities that we have. So we need to be persistent and work hard,” he said.


Saudi Arabia, Egypt, UAE, Greece complete military exercises

Updated 26 September 2021

Saudi Arabia, Egypt, UAE, Greece complete military exercises

  • The drills are part of a program to enhance military cooperation between friendly countries

RIYADH: Special security forces of Saudi Arabia, the UAE, Greece and Egypt completed joint drills in the Greek capital, Athens.

Taking part what was hailed as further cooperation between allied states were the Royal Saudi Land Forces paratroopers, Emirati Special Forces, the Egyptian Army’s El-Saa’ka (Thunderbolt) Forces and Paratroopers and the Greek Joint Special Operations Forces.

The drills are part of a program to enhance military cooperation between friendly countries, to exchange training and experience and to increase the level of combat readiness to confront challenges in the region.

The training plan was conducted by the Royal Saudi Land Forces to maintain a high level of performance, training and combat efficiency as part of the annual training programs that are implemented with friendly countries.

The drills were observed by the Greek Deputy Minister of Defense, the Chief of the Hellenic National Defense General Staff, the commanders of the Greek Ministry of Defense’s forces, the Saudi ambassador in the Republic of Greece, Saad bin Abdul Rahman Al-Ammar, and the Assistant Commander of Paratrooper Units and Special Security Forces Major General Sultan Islam.


Saudi FM meets Colombian, Qatari counterparts 

Updated 26 September 2021

Saudi FM meets Colombian, Qatari counterparts 

NEW YORK: Saudi Foreign Minister Prince Faisal bin Farhan on Saturday met Colombia’s Vice President and Foreign Minister Marta Lucía Ramírez on the sidelines of the 76th session of the UN General Assembly in New York.

The meeting discussed relations between the two countries and the means to strengthen them to serve common interests. They also exchanged views on regional and international issues of common interest.

The meeting was attended by the Saudi ambassador to the US, Princess Reema bint Bandar; the undersecretary of the Foreign Ministry for multilateral international affairs, Abdulrahman Al-Rassi; and the director general of the Saudi foreign minister’s office, Abdulrahman Al-Daoud.

In a separate meeting, Prince Faisal met Qatar’s Deputy Prime Minister and Foreign Minister Sheikh Mohammed bin Abdulrahman bin Jassim Al-Thani. They reviewed relations between the two countries and considered how to best promote them.


Saudi content creators set up local production studio

Updated 26 September 2021

Saudi content creators set up local production studio

  • The idea of Karkand is to have a studio space for social media influencers

JEDDAH: Making social media videos is a competitive business, and for content creators and entrepreneurs the stakes are high.

Saudi social media content creators Sultan Al-Saggaf and Ahmed Al-Kiyadi have made this process easier with the opening of “Karkand” rental studio.

For content creators, videos are what attract viewers and must be done well. Issues of background noise, poor lighting and finding the right setting can be intimidating for those starting out in the business.

The idea of Karkand is to have a studio space for social media influencers. According to the founders, whether the videos are about gaming, unboxing gifts, beauty and makeup tutorials or fashion, anyone can visit Karkand Productions and create a professional clip.

“Located in Jeddah, we launched Karkand Productions when we realized that we don’t have a professional space for content creators. As YouTubers we struggled to make professional videos and we thought that there must be a lot of creators who are struggling too,” Al-Kiyadi, Karkand co-founder, told Arab News.

Fellow co-founder, Al-Saggaf, said that Karkand provided a comfortable space for creators. “Basically the creator can book a room per hour and this room is equipped with soundproof walls, microphones, cameras, and we can edit anything for the creator,” he said. “After we finish producing the video, we email it to the creator.”

“We have the technology, just bring your idea and come.”

HIGHLIGHTS

• For content creators, videos are what attract viewers and must be done well. Issues of background noise, poor lighting and finding the right setting can be intimidating for those starting out in the business.

• According to the founders, whether the videos are about gaming, unboxing gifts, beauty and makeup tutorials or fashion, anyone can visit Karkand Productions and create a professional clip.

Al-Kiyadi said that they were trying to create an environment and space for online content creators who struggled to find a place to film their content, and Karkland provided professional video and audio solutions using their experience in multimedia.

The idea behind the name was to have an identity based on a creature. “Since we also do a lot of video cutting during the post-production phase, we wanted a unique name that is both Arabic and easily pronounced in English. The closest name we could come up with was the lobster, which translates in Arabic as karkand.”

Al-Saggaf said that one of the obstacles they enountered had been price range. “As this is our first business venture, the normal obstacles were faced and many lessons were also learned. Understanding market pricings and scoping down our real value compared to the local market, and finding the right location, were important to get the right footing as soon as we launched.”

“Karkand is a first of its kind locally, we can say that it is a monopoly, and we try to be more flexible with timings and restrictions since we are dealing with a creative field.”

Al-Saggaf said that aside from their primary target audience — online content creators — they also welcomed business owners who sought to advertise their products and services.

Vision 2030 had made people aware of media and content creation, he said. “The interest in developing online content is growing among people, and there are a lot of upcoming YouTubers, including many Saudi women, who are entering the field of online content. They are more than welcome to book a room with us, the price range is affordable, ranging around SR300 ($80) per hour.”

Al-Saggaf advised young content creators to start with a small sum to “scope your strength and find your weakness, follow your passion, and specialize in one field.”

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