Car enthusiast puts her fellow Saudi women in the driving seat

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Times have changed in Saudi society and gender is no longer the barrier it once was to pursuing a career in previously male-dominated fields such as the automobile industry. (Supplied)
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Times have changed in Saudi society and gender is no longer the barrier it once was to pursuing a career in previously male-dominated fields such as the automobile industry. (Supplied)
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Updated 25 July 2021
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Car enthusiast puts her fellow Saudi women in the driving seat

  • Nada Hambazaza aims to pass on what she has learned about cars to the Kingdom’s newly empowered female drivers

JEDDAH: Trying to choose the perfect car can be a confusing and intimidating experience for anyone, but especially new drivers. Dealing with the problems that come with car ownership can be even more vexing.
With a growing number of women getting behind the wheel in Saudi Arabia, one Saudi woman is on a mission to teach them what lurks under the hood so that they are better able to choose a vehicle that suits them and keep it running well.
In 2018 women in the Kingdom were officially given permission to drive, empowering many to take to the road for the first time. For many new drivers, however, trying to decide which vehicle is best can feel like a leap into the unknown, to say nothing of the stress and confusion when basic mechanical problems arise.
Nada Hambazaza, a public relations manager at an automotive and marketing agency in Jeddah, grew up with a love of cars and decided she wanted to learn how they work. This ultimately inspired her to launch a YouTube channel to teach other women about cars, and now she plans to take the next step by providing some basic lessons on maintenance and repairs.

HIGHLIGHTS

• In 2018 women in the Kingdom were officially given permission to drive, empowering many to take to the road for the first time. For many new drivers, however, trying to decide which vehicle is best can feel like a leap into the unknown, to say nothing of the stress and confusion when basic mechanical problems arise.

• Nada Hambazaza’s YouTube channel, the Arabic name of which translates as ‘for safer driving,’ provides content in Arabic for an Arab audience.

• Hambazaza has more than 15 years of experience working in office management and public relations. She said her mission with her YouTube channel is to ensure women are capable of looking after their vehicles themselves without needing any help for basic maintenance.

“I have had a passion for cars since I was a kid,” she told Arab News. “I used to see my family members taking care of their cars and I spent a lot of time with them. So I understand more than most females, at least in the terminologies related to cars.




Nada Hambazaza launched a YouTube channel to teach other women about cars, and now she plans to provide some basic lessons on maintenance and repairs. (Supplied)

“Learning is a nonstop journey; I always keep educating myself through web searches and watching related material to advance my knowledge.”
Hambazaza’s YouTube channel, the Arabic name of which translates as “for safer driving,” provides content in Arabic for an Arab audience.
“I’m not by any means a mechanic but I know basic maintenance,” she said. “Different people have different thoughts — you don’t have to physically work on the car yourself, but at least gain the knowledge and delegate the physical work to a specialist.
“You can be sure that there are some tasks that can be done easily by yourself without the need for a mechanic’s help; just a little knowledge can get the job done.”
Hambazaza has more than 15 years of experience working in office management and public relations. She said her mission with her YouTube channel is to ensure women are capable of looking after their vehicles themselves without needing any help for basic maintenance.

Learning is a nonstop journey; I always keep educating myself through web searches and watching related material to advance my knowledge.

Nada Hambazaza

“The main purpose of the program is to spread awareness, mainly to new drivers, so that they get to know more about their vehicle, the main parts and how they are structured, in addition to knowing how to handle certain situations,” she explained. In addition, viewers can send their questions about specific scenarios or issues for Hambazaza to answer.
Her short videos aim to be informative and easy to understand, she said, and to provide Saudi women with information in a simple and engaging way that will appeal to new and experienced drivers alike who might lack important, basic knowledge that could make their motoring lives easier.
In addition to the backing of her husband and family, Hambazaza said she has received support and positive feedback from other people, which helped ease her initial fears about how her videos would be received.
“I was a bit nervous in the beginning, thinking I would receive tons of comments about how girls can’t work on cars,” she said. “But the overall reaction has been very supportive and my close circle of friends and family is pushing me to do more and encouraging me to continue.”
Times have changed in Saudi society and gender is no longer the barrier it once was to pursuing a career in previously male-dominated fields such as the automobile industry.
“Underestimating women getting into this field is no longer applicable to today’s world,” Hambazaza said. She encouraged girls and young women always to pursue their passions, and added that if they find their dream job in the automotive industry “don’t allow anything to pull you back — follow your dreams.”


Saudi Arabia champions AI and sustainable growth at UN tourism meeting in Kuwait

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Saudi Arabia champions AI and sustainable growth at UN tourism meeting in Kuwait

  • Saudi Tourism Minister says tourism today accounts for approximately 10 percent of the world economy, contributing about $10 trillion to global GDP 

 

KUWAIT CITY: Saudi Arabia’s Tourism Minister Ahmed Al-Khateeb has called for stronger international cooperation to build a tourism ecosystem that is integrated, resilient, and future-ready, the Saudi Press Agency reported Thursday.

In a opening address at the 52nd UN Tourism Regional Commission for the Middle East in Kuwait City, he noted that tourism is “no longer a peripheral activity but a massive engine of economic development.”

“With an estimated contribution exceeding $10 trillion to global GDP, tourism today accounts for approximately 10 percent of the world economy,” said Al-Khateeb, speaking as president of the 26th UN Tourism General Assembly. The three-day conference opened on Feb. 10 a.

He pointed to the Middle East’s exceptional recovery, which recorded a 39 percent increase in international arrivals in 2025 compared to 2019, welcoming nearly 100 million visitors last year.

The minister highlighted Saudi Arabia’s driving force behind these regional statistics, noting that the Kingdom now represents approximately 30% of the Middle East tourism market in both visitor numbers and spending.

“We are proud that Saudi tourism’s uninterrupted growth has become a driving force for regional tourism, and we look forward to continuing our close cooperation with UN Tourism to share our expertise with the world,” he said.

Focus on AI

Addressing the meeting’s central theme of Artificial Intelligence (AI), Al-Khateeb emphasized the need for responsible innovation. He described AI as a key enabler for growth but stressed that the “human touch” defining the hospitality sector must be maintained and the workforce protected.

On the sidelines of the regional commission, the minister met with counterparts from across the region to explore ways to promote regional cooperation and alignment to enhance resilience and build tourism industries that can drive inclusive economic and social development.

Al-Khateeb also met with leading investors from Kuwait to discuss investments in the Kingdom’s tourism sector and explore new opportunities to leverage Saudi Arabia’s integrated investment ecosystem, designed to enable regional and international investors to achieve sustainable, long-term value.

The 52nd UN Tourism Regional Commission for the Middle East is the first held in the region since the 26th UN Tourism General Assembly, hosted in Riyadh last November. 

That assembly resulted in the historic “Riyadh Declaration on the Future of Tourism,” which established a global consensus on sustainability, inclusive growth, and the responsible adoption of human-centric AI for the next fifty years.