Saudi Arabia champions AI and sustainable growth at UN tourism meeting in Kuwait

Family photo of the participants of the 52nd UN Tourism Regional Commission for the Middle East, which opened in Kuwait on February 10. (SPA)
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Updated 12 February 2026
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Saudi Arabia champions AI and sustainable growth at UN tourism meeting in Kuwait

  • Saudi Tourism Minister says tourism today accounts for approximately 10 percent of the world economy, contributing about $10 trillion to global GDP 

KUWAIT CITY: Saudi Arabia’s Tourism Minister Ahmed Al-Khateeb has called for stronger international cooperation to build a tourism ecosystem that is integrated, resilient, and future-ready, the Saudi Press Agency reported Thursday.

In a opening address at the 52nd UN Tourism Regional Commission for the Middle East in Kuwait City, he noted that tourism is “no longer a peripheral activity but a massive engine of economic development.”

“With an estimated contribution exceeding $10 trillion to global GDP, tourism today accounts for approximately 10 percent of the world economy,” said Al-Khateeb, speaking as president of the 26th UN Tourism General Assembly. The three-day conference opened on Feb. 10.

He pointed to the Middle East’s exceptional recovery, which recorded a 39 percent increase in international arrivals in 2025 compared to 2019, welcoming nearly 100 million visitors last year.

The minister highlighted Saudi Arabia’s driving force behind these regional statistics, noting that the Kingdom now represents approximately 30% of the Middle East tourism market in both visitor numbers and spending.

“We are proud that Saudi tourism’s uninterrupted growth has become a driving force for regional tourism, and we look forward to continuing our close cooperation with UN Tourism to share our expertise with the world,” he said.

Focus on AI

Addressing the meeting’s central theme of Artificial Intelligence (AI), Al-Khateeb emphasized the need for responsible innovation. He described AI as a key enabler for growth but stressed that the “human touch” defining the hospitality sector must be maintained and the workforce protected.

On the sidelines of the regional commission, the minister met with counterparts from across the region to explore ways to promote regional cooperation and alignment to enhance resilience and build tourism industries that can drive inclusive economic and social development.

Al-Khateeb also met with leading investors from Kuwait to discuss investments in the Kingdom’s tourism sector and explore new opportunities to leverage Saudi Arabia’s integrated investment ecosystem, designed to enable regional and international investors to achieve sustainable, long-term value.

The 52nd UN Tourism Regional Commission for the Middle East is the first held in the region since the 26th UN Tourism General Assembly, hosted in Riyadh last November. 

That assembly resulted in the historic “Riyadh Declaration on the Future of Tourism,” which established a global consensus on sustainability, inclusive growth, and the responsible adoption of human-centric AI for the next fifty years.
 


Saudi students celebrate wildlife through art

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Saudi students celebrate wildlife through art

JEDDAH: Prince Mohammed bin Salman Royal Reserve celebrated its second school art competition this month, with 1,600 entries received from 120 schools — a 324 percent increase compared to its inaugural year.

This year’s theme, “In Our Nature,” invited students to represent one of three large mammals found in the Reserve that are central to its rewilding program — the Arabian wolf, Arabian oryx, and Persian onager.

Elefteria Castis, the reserve’s chief of strategy and business, told Arab News that such a rapid increase in interest had not been expected so quickly.

“Their focus has been to increase reach across the 24,500 sq. km reserve. The competition already reaches 120 schools across the reserve’s landscape; our goal for the 2026–2027 edition is to reach 100 percent of schools within Reserve communities, an additional 20 schools,” she said.

“We also want to broaden the creative arts categories. Last year we focused on art and photography, this year we included poetry and prose, and expanded it thematically to include heritage.” 

She added: “The unprecedented growth signals a clear interest in the initiative from schoolchildren, parents and educators and certainly opens up the possibilities of expansion nationally and regionally sooner than we anticipated. The idea of a national school awards certainly is appealing. Whether that comes to pass or not, our long-term vision is to continue to contribute to nationwide environmental education and awareness initiatives through, among other creative arts, to inspire young people.” 

The program, an essential part of the reserve’s community outreach, raises awareness among younger generations about environmental and cultural conservation. It enables students to share these values with their families and wider community, supporting sustained engagement and long-term environmental stewardship.

“The Art Competition provides a platform for artistic expression rooted in young people’s cultural identity and framed by the conservation strategy of the Prince Mohammed bin Salman Royal Reserve,” said Castis.

“When young people understand why nature is important and find connections with their heritage, families listen, and the next generation of conservation leaders is fostered.”

Community development and environmental awareness remain core pillars of the reserve’s Integrated Development Management Plan, which provides the strategic framework for delivering conservation outcomes rooted in local communities.

Two awards ceremonies held in Al-Wajh and Duba celebrated the winners, with entries exhibited for parents, teachers and reserve staff.

Launched during the 2024–25 school year, the program has seen significant growth, with entries increasing from 383 across 55 schools to 1,626 from 120 schools in 2025-26.

Castis said every artwork was a winner: “The submissions brought to life historic connections between people and wildlife. For instance, one student depicted oryx alongside the petroglyphs that can be found of the species throughout the reserve. Through the competition and submissions, students depicted the relationships with the land, and a shared vision for ecological restoration. Many reflected ideas of coexistence between communities, animals and landscapes, while also expressing pride in the reserve’s natural heritage and a hopeful vision for the future.”

She added: “One particularly memorable piece depicted the reserve’s ranger corps, including its female rangers, highlighting the role people play in protecting nature and the growing connection young people feel to conservation efforts across the reserve. Another student depicted a school classroom with the three species from the competition on the wall and textbooks on the environment on the desks, bringing to life the reserve’s environmental education program.”

The competition is seen as a starting point for longer-term engagement with the next generation, said Castis: “If all goes as planned, we would like to have our first exhibition this year.”