Saudi Arabia’s Jouf Olive Festival celebrates prosperity of ‘blessed’ tree

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Saudi cities have become centers of olive oil production. (SPA)
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Saudi cities have become centers of olive oil production. (SPA)
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Saudi cities have become centers of olive oil production. (SPA)
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Saudi cities have become centers of olive oil production. (SPA)
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Saudi cities have become centers of olive oil production. (SPA)
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Saudi cities have become centers of olive oil production. (SPA)
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Saudi cities have become centers of olive oil production. (SPA)
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Saudi cities have become centers of olive oil production. (SPA)
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Saudi cities have become centers of olive oil production. (SPA)
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Updated 15 June 2021

Saudi Arabia’s Jouf Olive Festival celebrates prosperity of ‘blessed’ tree

  • Over 120,000 tons of fruit produced in KSA annually
  • Farmers from nine countries invited to share industry experiences with local producers

MAKKAH: The Jouf Olive Festival celebrates the crop, and this year, in its 14th year, hosted 45 farmers representing the region all competing for the Prince Faisal bin Nawaf Award, worth SR500,000 ($133,000) and given by the prince, who is also the regional governor.

The festival also hosted, for the first time, farmers from the US, Spain, Argentina, Italy, China, Palestine, Jordan, Morocco and Egypt, to share their experiences of the industry.

Omar Al-Hamwan, director general of public relations and media and the official spokesperson for Jouf Municipality, said Saudi Arabia’s olive production amounts to 120 tons annually, and there is a specialized committee to monitor the volume of sales at the end of the festival and to crown the winners of the award.

He added that no oil could be entered into the festival unless it was certified and tested by the laboratory of Jouf Municipality, to ensure its quality, acidity and suitability for human consumption.

Other Saudi cities have also become centers of olive oil production, he said, such as Tabuk and Al-Baha, but Jouf still produces the largest volume.

HIGHLIGHT

Saudi Arabia now has over 20 million olive trees, more than 80 percent of which are in the Jouf region.

He added that Basita, an agricultural area in Jouf, has the largest olive farm in the world, owned by Al-Jouf Agricultural Development Co., which produces 10,000 tons of the finest oil annually, citing the abundance of water in the area as one of the reasons behind the success.

The CEO of Al-Jouf Agricultural Development Co., Mazen Badawood, said that this year’s festival was one of the best in terms of organization, direction and participation.

“Each year, we see a new image of the festival, and this time we witnessed an improvement as many wonderful activities were added, so as to place olive cultivation in a good light and highlight its importance in Saudi Arabia and worldwide,” said Badawood.

He added that the olive tree was a blessed tree, mentioned in the Qur’an and in the Prophet’s teachings, that provided great economic returns, whether from its fruit, leaves, or even its wood.

He pointed out that the olive tree consumes less water compared to other crops, noting that Al-Jouf Co. uses modern drip irrigation techniques for sustainability.

Olive cultivation is carried out by planting both trees for both traditional and intensive farming. Al-Jouf Co. is considered one of the pioneers in cultivating and developing olive trees in the region, especially for intensive production.

Badawood said his company is proud to be the owner of the largest modern organic olive farm in the world, with more than 5 million trees and a planting area of over 7,300 hectares.

“Saudi Arabia now has over 20 million olive trees, more than 80 percent of which are in the Jouf region, which is famous for olive cultivation thanks to its suitable environment,” he explained.

Badawood noted that the Kingdom produces over 120,000 tons of olive fruits annually. 

He pointed out that Saudi Arabia consumes about 45,000 tons of olive oil per year, 15,000 to 18,000 tons of which are locally produced while the rest is imported.

However, he noted, with the expansion of olive cultivation, there is an opportunity for self-sufficiency in the near future, which goes in line with the Kingdom’s vision of increasing sustainability and decreasing imports.

 


Saudi Defense Ministry hosts its first Strategic Communication Forum

Updated 17 September 2021

Saudi Defense Ministry hosts its first Strategic Communication Forum

  • Event is part of project to develop ministry’s internal and external communications to meet the requirements of modern media applications and practices

RIYADH: The Saudi Ministry of Defense held its first Strategic Communication Forum on Thursday in Riyadh. The aim was to engage the ministry’s communication staff across the Kingdom with its targeted operating model, to help achieve the objectives of its transformation program.

The event, which took place under the patronage of Khalid Al-Biyari, assistant minister of defense for executive affairs, also formed part of the ministry’s project to develop its internal and external communications to meet the requirements of modern media applications and practices.

The forum included a number of workshops, presented by Prince Ahmed bin Salman Applied Media Academy, focusing on communications-related subjects such as creative content creation, video production for social media and event management. The participants included officials and communication specialists from the Saudi Armed Forces, joint forces and the military’s Health Services Department.

Al-Biyari said during the forum that the ministry views strategic communication as a crucial approach to achieving excellence in performance.

“Adding strategic value to communications raises our media practices to a more advanced level in terms of planning the dissemination of key messages,” he said. “The rapid and frequent advancements in technology make it inevitable that all organizations, not only the Ministry of Defense, must think of communication with audiences strategically.”

Ahmed Ali Asiri, the deputy minister for strategic affairs and a keynote speaker at the event, stressed the importance of strategic communications to the ministry’s media activities. He said it is imperative for all employees to receive updated information accurately and in a timely manner, to ensure the quality and efficiency of operations.

He added that strategic communication is vital to send the right messages about the work of the ministry.

Abdullrahman Al-Sultan, the ministry’s director-general of strategic communications and media, gave a presentation about the role of his directorate, its organizational structure and the strategy behind its operating model.

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Updated 17 September 2021

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The pair discussed bilateral relations between Saudi Arabia and Spain and ways to enhance them.


Saudi aid agency KSrelief delivers food aid to Mali, medical support to Uruguay

Updated 17 September 2021

Saudi aid agency KSrelief delivers food aid to Mali, medical support to Uruguay

BAMAKO: Saudi Arabia’s King Salman Humanitarian Aid and Relief Center recently launched a project to distribute food aid to the poor in Mali.

An event to mark the distribution was attended by Saudi ambassador to Mali Khalid Al-Khalid, a KSrelief team and a number of Malian officials.

The aid includes 15,038 bags of rice, weighing 752 tons. It will be distributed to a number of Malian regions, benefiting 120,304 individuals.

It comes within the framework of humanitarian and relief projects being implemented by the Kingdom, through KSrelief, for countries and peoples around the world.

Meanwhile, KSrelief delivered medical and preventive assistance to Uruguay in order to help the country combat the COVID-19 pandemic.

On behalf of KSrelief, Saudi Ambassador to Uruguay Eyad bin Ghazi Hakim officially handed over the support in the presence of Uruguayan Minister of Public Health Daniel Salinas.

Salinas said that Uruguay has “benefited greatly” from Saudi assistance in its fight against the pandemic.


Saudi Arabia raises awareness on World Patient Safety Day

Updated 17 September 2021

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JEDDAH: Saudi Arabia has joined the world in celebrating World Patient Safety Day 2021.

The Saudi Patient Safety Center said that the 72nd World Health Assembly, affiliated with the World Health Organization, adopted in May 2019 a global action on patient safety, which guarantees celebrating a world day on patient safety each year.

The SPSC noted that this year saw the inauguration of an awareness campaign under the theme “safe maternal and newborn care,” which aims at raising community awareness on the safety of mothers and newborns.

It also aims to support the best health practices to reduce risks and deaths that can be avoided during delivery.


Deal signed to empower locals in Saudi Arabia’s Diriyah community

Updated 17 September 2021

Deal signed to empower locals in Saudi Arabia’s Diriyah community

RIYADH: The Diriyah Gate Development Authority has signed a memorandum of understanding with Jahez International Company to strengthen their partnership, activating initiatives for charitable and community work, supporting working families and training young men and women in the province.

The agreement also covers the exchange of and participation in relevant studies and statistics to achieve the objectives of joint initiatives, empowering and developing the Diriyah community by providing opportunities for working families, offering training programs and offers and discounts to target groups and promoting events and initiatives to support community groups.

Jahez is one of the most important active partners for many community and charitable events organized by the DGDA, the most recent of which was the “Jahiziyat Al-Diriyah” initiative, during which the authority provided hundreds of free dishes from restaurants offering authentic Najd cuisine.

The initiative also featured many competitions and events during the holy month of Ramadan, introducing the historical monuments and the ancient human and cultural heritage in the land of kings and heroes.

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