Saudi PIF unit backs $24m funding in Jordanian classifieds platform

It operates across 19 geographies, while its key markets are Jordan, Saudi Arabia, Oman, Kuwait, Iraq, Egypt, and Libya. (Shutterstock)
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Updated 07 June 2021
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Saudi PIF unit backs $24m funding in Jordanian classifieds platform

  • OpenSooq has 65 million consumers and businesses using its platform and the total value of items sold by users is around $30 billion per year

The Saudi Jordanian Investment Fund (SJIF), a subsidiary of the Saudi sovereign wealth fund, was one of the main investors behind the $24 million financing raised by a Jordanian online classifieds platform.

OpenSooq.com was established in 2012 and allows consumers and small and medium-sized enterprises (SMEs) throughout the Middle East and North Africa (MENA) region to buy and sell goods across a number of sectors including real estate, automobiles, electronics, furniture, and fashion.

In addition to the SJIF, the other major investors included New York-based investment firm FJ Labs, and iMENA Group, a venture capital company based out of Dubai and Amman.

Omar Alwir, CEO of the SJIF, said: “SJIF is delighted to lead this round of investment driven by its belief that investing in promising Jordanian technology companies that are on the cusp of transformational growth, such as OpenSooq, supports Jordan’s position as a core technology innovation and operational hub for local and regional technology companies.

“Our investment in OpenSooq is an example of combining commercial viability and developmental progress potential in Jordan. Through our patient, long-term investment approach, we aim to bring value to OpenSooq, and the communities in which it operates, and also to contribute to job creation for Jordanian talents.”

OpenSooq has 65 million consumers and businesses using its platform and the total value of items sold by users is around $30 billion per year. It operates across 19 geographies, while its key markets are Jordan, Saudi Arabia, Oman, Kuwait, Iraq, Egypt, and Libya.

Adey Salamin, OpenSooq’s co-founder and CEO, said: “Every 13 seconds an item is sold on OpenSooq. Our local team built a platform that tens of millions of users and SMEs rely on to engage with buyers or sellers, with functionality and reliability that puts us among the top classifieds platforms globally.”

He noted that the company would use the new funding to hire an additional 400 people in Jordan and develop its product.

The SJIF was established in 2017 and is 90 percent owned by Saudi Arabia’s Public Investment Fund, with the remaining 10 percent owned by 16 Jordanian banks.


Saudi Arabia, Japan trade rises 38% between 2016 and 2024, minister says

Updated 11 January 2026
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Saudi Arabia, Japan trade rises 38% between 2016 and 2024, minister says

RIYADH: Trade between Saudi Arabia and Japan has increased by 38 percent between 2016 and 2024 to reach SR138 billion ($36 billion), the Kingdom’s investment minister revealed.

Speaking at the Saudi-Japanese Ministerial Investment Forum 2026, Khalid Al-Falih explained that this makes the Asian country the Kingdom’s third-largest trading partner, according to Asharq Bloomberg.

This falls in line with the fact that Saudi Arabia has been a very important country for Japan from the viewpoint of its energy security, having been a stable supplier of crude oil for many years.

It also aligns well with how Japan is fully committed to supporting Vision 2030 by sharing its knowledge and advanced technologies.

“This trade is dominated by the Kingdom's exports of energy products, specifically oil, gas, and their derivatives. We certainly look forward to the Saudi private sector increasing trade with Japan, particularly in high-tech Japanese products,” Al-Falih said.

He added: “As for investment, Japanese investment in the Kingdom is good and strong, but we look forward to raising the level of Japanese investments in the Kingdom. Today, the Kingdom offers promising opportunities for Japanese companies in several fields, including the traditional sector that links the two economies: energy.”

The minister went on to note that additional sectors that both countries can also collaborate in include green and blue hydrogen, investments in advanced industries, health, food security, innovation, entrepreneurship, among others.

During his speech, Al-Falih shed light on how the Kingdom’s pavilion at Expo 2025 in Osaka achieved remarkable success, with the exhibition receiving more than 3 million visitors, reflecting the Japanese public’s interest in Saudi Arabia.

“The pavilion also organized approximately 700 new business events, several each day, including 88 major investment events led by the Ministry of Investment. Today, as we prepare for the upcoming Expo 2030, we look forward to building upon Japan’s achievements,” he said.

The minister added: “During our visit to Japan, we agreed to establish a partnership to transfer the remarkable Japanese experience from Expo Osaka 2025 to Expo Riyadh 2030. I am certain that the Japanese pavilion at Expo Riyadh will rival the Saudi pavilion at Expo Osaka in terms of organization, innovation, and visitor turnout.”

Al-Falih also shed light on how Saudi-Japanese relations celebrated their 70th anniversary last year, and today marks the 71st year of these relations as well as how they have flourished over the decades, moving from one strategic level to an even higher one.