Saudi consumers open to new forms of online shopping

Amid the COVID-19 lockdowns, people have been turning to social media not just to stay connected but also to discover new brands and shop online. (Shutterstock/Illustrative)
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Updated 22 February 2021
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Saudi consumers open to new forms of online shopping

  • Report finds that majority of consumers are interested in trying Live Shopping and Augmented Reality
  • Saudi consumers are shifting to online experiences for convenience and social media and digital tools supporting growth of local businesses

DUBAI: The strength and influence of Saudi Arabia’s economy in the world marketplace has grown exponentially during the past few decades.

82 percent of consumers in Saudi Arabia thought that more brands and businesses from Saudi Arabia are becoming well known around the world, according to “Emerging Trends: The Forces Shaping the Future Today,” a 14-market study conducted by Ipsos and Facebook IQ – the company’s insights division – focusing on consumer trends and habits in emerging markets.

67 percent of Saudi consumers also said that the Kingdom is now more connected to the rest of the world than ever before.

Amid the COVID-19 lockdowns, people have been turning to social media not just to stay connected but also to discover new brands and shop online.

According to the study, 70 percent already belong to an online community, and 90 percent are open to the idea of brands being part of these online communities.

While Instagram is more likely to be used for communities related to food and drinks (47 percent) and fashion (48 percent), Facebook is more likely to be used for gaming communities (39 percent). 

Brands have been aware of the increased time spent on social media and have capitalized on this opportunity. One such example is Nestlé Middle East, which created a Messenger bot during Ramadan resulting in people spending 2.9 times longer on its Nestlé website compared to Nestlé’s other campaigns.

With larger stores staying open during lockdowns, small and medium businesses (SMBs) have been adversely affected. As a result, the latter have taken to social media to increase brand awareness and sales with more consumers showing a propensity toward supporting local businesses. Among those surveyed, 88 percent said they are actively supporting local entrepreneurs and 84 percent feel confident that entrepreneurism will continue to grow in the coming year.

“Social media platforms such as Facebook and Instagram are proving to be essential growth drivers for local brands both in and from Saudi Arabia,” said Ramez Shehadi, Managing Director for MENA at Facebook. “Consumers are readily and rapidly embracing change, and brands can build stronger connections by developing innovative and meaningful digital experiences.”

What consumers want

In their responses 90 percent of consumers in the Kingdom said they were actively looking for ways to simplify their busy lives. These “convenience seekers” want to do the things that matter to them – whether that’s being together with loved ones (44 percent), getting fit (51 percent), learning skills for a new career (54 percent) or giving back to their community (25 percent). The report said 88 percent of these “convenience seekers” are willing to pay for products and solutions that save them time.

Saudi consumers are also demanding a new kind of relationship with brands. While 87 percent said social media has allowed them to deepen their relationship with brands, 84 percent were open to trying new ways of shopping.

Most notable among these new ways of shopping are Live Shopping and Augmented Reality (AR).

Live Shopping, or live stream shopping, has digitized the home shopping experience via social media, apps and websites, by providing a real-time feedback loop for buyers, including reviews and recommendations of products. This feature allows brands to use live video enabling a live virtual try-on for certain products such as lipsticks. Nearly half of the consumers surveyed (48 percent) say their Live Shopping has increased over the past year with categories such as luxury fashion, auto accessories, sports equipment, and travel accessories being the most popular.

AR is no longer restricted to catching Pokemons or trying on filters. Of those surveyed 88 percent have used an augmented reality feature in the past year, 78 percent said it is a fun way to interact with brands and 91 percent are open to brand-led AR features.

“People continue to experiment with different features and services in their search for convenience,” Shehadi said. “For marketers, whether you engage people via Live Shopping, AR, or interactive polls in stories, the goal should be adding value versus using the technology in and of itself.”


EU bans 4 more Russian media outlets from broadcasting in the bloc, citing disinformation

Updated 18 May 2024
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EU bans 4 more Russian media outlets from broadcasting in the bloc, citing disinformation

  • The EU has already suspended Russia Today and Sputnik among several other outlets since February 2022

BRUSSELS: The European Union on Friday banned four more Russian media outlets from broadcasting in the 27-nation bloc for what it calls the spread of propaganda about the invasion of Ukraine and disinformation as the EU heads into parliamentary elections in three weeks.
The latest batch of broadcasters consists of Voice of Europe, RIA Novosti, Izvestia and Rossiyskaya Gazeta, which the EU claims are all under control of the Kremlin. It said in a statement that the four are in particular targeting “European political parties, especially during election periods.”
Belgium already last month opened an investigation into suspected Russian interference in June’s Europe-wide elections, saying its country’s intelligence service has confirmed the existence of a network trying to undermine support for Ukraine.
The Czech government has imposed sanctions on a number of people after a pro-Russian influence operation was uncovered there. They are alleged to have approached members of the European Parliament and offered them money to promote Russian propaganda.
Since the war started in February 2022, the EU has already suspended Russia Today and Sputnik among several other outlets.

 

 


Israeli soldiers post abusive videos despite army’s pledge to act: BBC analysis

Updated 17 May 2024
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Israeli soldiers post abusive videos despite army’s pledge to act: BBC analysis

  • The BBC analyzed 45 photos and videos posted online by Israeli soldiers that showed Palestinian prisoners in the West Bank being abused and humiliated

LONDON: Israeli soldiers continue to post videos of abuse against Palestinian detainees despite a military pledge to take action against the perpetrators, analysis by the BBC has found.

The broadcaster said it had analyzed 45 photos and videos posted online by Israeli soldiers that showed Palestinian prisoners in the West Bank being abused and humiliated. Some were draped in Israeli flags. 

Experts say the footage and images, which showed Palestinians being stripped, beaten and blindfolded, could breach international law and amount to a war crime.

The Israel Defense Forces said some soldiers had been disciplined or suspended for “unacceptable behavior” but did not comment on the individual cases identified by the BBC.

The most recent investigation into social media misconduct by Israeli soldiers follows a previous inquiry in which BBC Verify confirmed Israeli soldiers had filmed Gazan detainees while beating them and then posted the material on social platforms.

The Israeli military has carried out arbitrary arrests across Gaza and the West Bank, including East Jerusalem, since the Hamas attack on Oct. 7. The number of Palestinian prisoners in the West Bank has since risen to more than 7,060 according to the Commission of Detainees’ Affairs and the Palestinian Prisoner Society.

Ori Givati, spokesperson for Breaking the Silence, a non-governmental organization for Israeli veterans working to expose wrongdoing in the IDF, told the BBC he was “far from shocked” to hear the misconduct was ongoing.

Blaming “current far-right political rhetoric in the country” for further encouraging the abuse, he added: “There are no repercussions. They [Israeli soldiers] get encouraged and supported by the highest ministers of the government.”

He said this played into a mindset already subscribed to by the military: “The culture in the military, when it comes to Palestinians, is that they are only targets. They are not human beings. This is how the military teaches you to behave.”

The BBC’s analysis found that the videos and photos it examined were posted by 11 soldiers of the Kfir Brigade, the largest infantry brigade in the IDF. None of them hid their identity.

The IDF did not respond when the BBC asked about the actions of the individual soldiers and whether they had been disciplined.

The BBC also attempted to contact the soldiers on social media. The organization was blocked by one, while none of the others responded.

Mark Ellis, executive director of the International Bar Association, urged an investigation into the incidents shown in the footage and called for the IDF to discipline those involved.

In response to the BBC’s investigation, the IDF said: “The IDF holds its soldiers to a professional standard … and investigates when behavior is not in line with the IDF’s values. In the event of unacceptable behavior, soldiers were disciplined and even suspended from reserve duty.

“Additionally, soldiers are instructed to avoid uploading footage of operational activities to social media networks.”

However, it did not acknowledge its pledge to act on BBC Verify’s earlier findings in Gaza, according to the broadcaster.


4 journalists killed in Gaza as death toll climbs above 100

Updated 17 May 2024
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4 journalists killed in Gaza as death toll climbs above 100

  • 104 Palestinian media workers reported dead, along with 3 Lebanese and 2 Israelis

LONDON: The Gaza Media Authority on Thursday said that four journalists had been killed in an Israeli airstrike, bringing the total number of journalists killed in the conflict to more than 100.

The victims were identified as Hail Al-Najjar, a video editor at the Al-Aqsa Media Network; Mahmoud Jahjouh, a photojournalist at the Palestine Post website; Moath Mustafa Al-Ghefari, a photojournalist at the Kanaan Land website and Palestinian Media Foundation; and Amina Mahmoud Hameed, a program presenter and editor at several media outlets, according to the Anadolu Agency.

The Gaza Media Office said the four were killed in an Israeli airstrike, but did not provide additional details on the circumstances surrounding their deaths.

A total of 104 Palestinian journalists have been killed since the conflict began on Oct. 7. Two Israeli and three Lebanese media workers also have been killed.

The latest loss adds to the already heavy toll on media workers, with the Committee to Protect Journalists saying the Gaza conflict is the deadliest for journalists and media workers since it began keeping records.

Israel is continuing its offensive on Gaza despite a UN Security Council resolution demanding an immediate ceasefire.

On Thursday, South Africa, which has brought a case accusing Israel of genocide to the International Court of Justice, urged the court to order Israel to halt its assault on Rafah.

According to Gaza medical authorities, more than 35,200 Palestinians have been killed, mostly women and children, and over 79,200 have been injured since early October when Israel launched its offensive following an attack by Hamas.


Russia outlaws SOTA opposition news outlet

Updated 17 May 2024
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Russia outlaws SOTA opposition news outlet

  • Authorities said outlet tries to destabilize the socio-political situation in Russia
  • Move could criminalize SOTA content and puts its reporters at risk of arrest

LONDON: Russia declared opposition media outlet SOTA “undesirable” on Thursday, a move that could criminalize the sharing of its content and put its reporters at risk of arrest.
Authorities in Russia have declared dozens of news outlets, think tanks and non-profit organizations “undesirable” since 2015, a label rights groups say is designed to deter dissent.
In a statement, Russia’s Prosecutor General accused SOTA of “frank attempts to destabilize the socio-political situation in Russia” and “create tension and irritation in society.”
“Such activities, obviously encouraged by so-called Western inspirers, have the goal of undermining the spiritual and moral foundations of Russian society,” it said.
It also accused SOTA of co-operating with TV Rain and The Insider, two other independent Russian-language outlets based outside of the country that are linked to the opposition.
SOTA Project, which covers opposition protests and has been fiercely critical of the Kremlin, denied it had anything to do with TV Rain and The Insider and rejected the claims.
But it advised its followers in Russia to “remove reposts and links” to its materials to avoid the risk of prosecution. SOTA’s Telegram channel has around 137,000 subscribers.
“Law enforcement and courts consider publishing online to be a continuing offense. This means that you can be prosecuted for reposts from 2023, 2022, 2021,” it said.
SOTA Project was born out of a split with a separate news outlet called SOTAvision, which still covers the opposition but distanced itself from the prosecutors’ ruling on Thursday.
Since launching its offensive in Ukraine, Moscow has waged an unprecedented crackdown on dissent that rights groups have likened to Soviet-era mass repression.
Among other organizations labelled as “undesirable” in Russia are the World Wildlife Fund, Greenpeace, Transparency International and Radio Free Europe/Radio Liberty.


OpenAI strikes deal to bring Reddit content to ChatGPT

Updated 17 May 2024
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OpenAI strikes deal to bring Reddit content to ChatGPT

  • Deal underscores Reddit’s attempt to diversify beyond its advertising business
  • Content will be used to train AI models

LONDON: Reddit has partnered with OpenAI to bring its content to popular chatbot ChatGPT, the companies said on Thursday, sending the social media platform’s shares up 12 percent in extended trade.
The deal underscores Reddit’s attempt to diversify beyond its advertising business, and follows its recent partnership with Alphabet to make its content available for training Google’s AI models.
ChatGPT and other OpenAI products will use Reddit’s application programming interface, the means by which Reddit distributes its content, following the new partnership.
OpenAI will also become a Reddit advertising partner, the company said.
Ahead of Reddit’s March IPO, Reuters reported that Reddit struck its deal with Alphabet, worth about $60 million per year.
Investors view selling its data to train AI models as a key source of revenue beyond Reddit’s advertising business.
The social media company earlier this month reported strong revenue growth and improving profitability in the first earnings since its market debut, indicating that its Google deal and its push to grow its ads business were paying off.
Reddit’s shares rose 10.5 percent to $62.31 after the bell. As of Wednesday’s close, the stock is up nearly 12 percent since its market debut in March.