Saudi Aramco signs new augmented reality deal with PIF-backed US startup Magic Leap

Peggy Johnson, CEO of Magic Leap. (AFP)
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Updated 27 January 2021
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Saudi Aramco signs new augmented reality deal with PIF-backed US startup Magic Leap

  • Magic Leap’s technology has already proved useful during the pandemic in a variety of sectors, including manufacturing and health

JEDDAH: Magic Leap, the US-based augmented reality startup backed by the Saudi Arabian sovereign wealth fund, Public Investment Fund (PIF), has signed a collaboration with oil conglomerate Saudi Aramco, its CEO Peggy Johnson announced on Wednesday.

Speaking at the Future Investment Initiative (FII), the two-day event taking place this week in Riyadh, Johnson said: “We just announced a partnership with Saudi Aramco to work with them on using the technology for remote collaboration and 3D visualization.”

The technology can be extremely helpful in “bolstering the economy” post-coronavirus (COVID-19), Johnson continued. Similar to virtual reality (VR), the device allows a smooth exchange of content between users in different parts of the world.

“It’s very hard to build augmented reality; it’s not virtual reality. You’re actually placing digital content in the physical space around you,” she explained to FII delegates.

Magic Leap’s technology has already proved useful during the pandemic in a variety of sectors, including manufacturing and health.

Johnson gave the example of a medical case of conjoined twins in California, where the device was used to train surgeons for the separation procedure.

While the CEO did not give any more details about Magic Leap’s agreement with Aramco, the American startup already has strong Saudi links, with the Public Investment Fund (PIF) announcing in 2018 that it was part of Series D equity funding in the company, with the investment valued at $400 million.

Johnson moved from Microsoft to Magic Leap during the pandemic. The executive spoke about her career shift and how she had only met some of her team virtually, due to COVID-19 travel restrictions.

Workplace challenges were discussed in a separate FII session entitled “The new CEO playbook: How are leaders reinventing work for the post-COVID world?”

Saudi Basic Industries Corporation (SABIC) Vice Chairman and CEO Yousef Abdullah Al-Benyan said that speed, agility and effective communication were essential during these trying times.

“Before COVID-19, SABIC looked at a clear strategy for a seamless and engaged communication platform for its growth and competitive positions, which is why we invested heavily on digital mobility,” said Al-Benyan.

Consequently, the company’s transition to remote working was extremely seamless, carrying through 8,000 consecutive meetings for their agile platform since then.

With more than 33,000 employees around the globe, SABIC has had to pay attention to its employees’ well-being, socially, physically, mentally and financially, the executive said.

BNY Mellon CEO Todd Gibbons in the US said that the pandemic has made everyone turn more fluid when it comes to technology, but he can see the office experience changing with introduction of artificial intelligence (AI) and voice-recognition.

“Ultimately, what’s not going to change is empathy. This experience has reinforced the importance of empathy around leaders recognizing what’s going on around them,” he said.


‘The future is renewables,’ Indian energy minister tells World Economic Forum

Updated 22 January 2026
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‘The future is renewables,’ Indian energy minister tells World Economic Forum

  • ‘In India, I can very confidently say, affordability (of renewables) is better than fossil fuel energy,’ says Pralhad Venkatesh Joshi during panel discussion
  • Renewables are an increasingly important part of the energy mix and the technology is evolving rapidly, another expert says at session titled ‘Unstoppable March of Renewables?’

BEIRUT: “The future is renewables,” India’s minister of new and renewable energy told the World Economic Forum in Davos on Wednesday.
“In India, I can very confidently say, affordability (of renewables) is better than fossil fuel energy,” Pralhad Venkatesh Joshi said during a panel discussion titled “Unstoppable March of Renewables?”
The cost of solar power has has fallen steeply in recent years compared with fossil fuels, Joshi said, adding: “The unstoppable march of renewables is perfectly right, and the future is renewables.”
Indian authorities have launched a major initiative to install rooftop solar panels on 10 million homes, he said. As a result, people are not only saving money on their electricity bills, “they are also selling (electricity) and earning money.”
He said that this represents a “success story” in India in terms of affordability and “that is what we planned.”
He acknowledged that more work needs to be done to improve reliability and consistency of supplies, and plans were being made to address this, including improved storage.
The other panelists in the discussion, which was moderated by Godfrey Mutizwa, the chief editor of CNBC Africa, included Marco Arcelli, CEO of ACWA Power; Catherine MacGregor, CEO of electricity company ENGIE Group; and Pan Jian, co-chair of lithium-ion battery manufacturer Contemporary Amperex Technology.
Asked by the moderator whether she believes “renewables are unstoppable,” MacGregor said: “Yes. I think some of the numbers that we are now facing are just proof points in terms of their magnitude.
“In 2024, I think it was 600 gigawatts that were installed across the globe … in Europe, close to 50 percent of the energy was produced from renewables in 2024. That has tripled since 2004.”
Renewables are an increasingly important and prominent part of the energy mix, she added, and the technology is evolving rapidly.
“It’s not small projects; it’s the magnitude of projects that strikes me the most, the scale-up that we are able to deliver,” MacGregor said.
“We are just starting construction in the UAE, for example. In terms of solar size it’s 1.5 gigawatts, just pure solar technology. So when I see in the Middle East a round-the-clock project with just solar and battery, it’s coming within reach.
“The technology advance, the cost, the competitiveness, the size, the R&D, the technology behind it and the pace is very impressive, which makes me, indeed, really say (renewables) is real. It plays a key role in, obviously, the energy demand that we see growing in most of the countries.
“You know, we talk a lot about energy transition, but for a lot of regions now it is more about energy additions. And renewables are indeed the fastest to come to market, and also in terms of scale are really impressive.”
Mutizwa asked Pan: “Are we there yet, in terms of beginning to declare mission accomplished? Are renewables here to stay?”
“I think we are on the road but (its is) very promising,” Pan replied. There is “great potential for future growth,” he added, and “the technology is ready, despite the fact that there are still a lot of challenges to overcome … it is all engineering questions. And from our perspective, we have been putting in a lot of resources and we are confident all these engineering challenges will be tackled along the way.”
Responding to the same question, Arcelli said: “Yes, I think we are beyond there on power, but on other sectors we are way behind … I would argue today that the technology you install by default is renewables.
“Is it a universal truth nowadays that renewables are the cheapest?” asked Mutizwa.
“It’s the cheapest everywhere,” Arcelli said.