Snapchat brings Saudi UNESCO site to life with augmented reality 

The Lyihyan Bin Kuza (AlFarid) tomb carved into rose-coloured sandstone can be seen in Hegra (Madain Saleh), a UNESCO World Heritage site, near Saudi Arabia’s town of AlUla. (File/AFP)
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Updated 19 November 2021
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Snapchat brings Saudi UNESCO site to life with augmented reality 

DUBAI: Snapchat has collaborated with Saudi Arabia’s Royal Commission of AlUla to bring the Unesco heritage site Lyihyan Bin Kuza (AlFarid) Al-Farid to life, by showcasing work from three artists using augmented reality (AR) via Snapchat Landmarkers.
Introduced in 2019, Landmarkers are the app’s lenses which enable AR experiences, transforming the world’s most iconic monuments in real-time.
During the Desert X AlUla art exhibition, which is running until March 7, Snapchat users will be prompted to find the icon of this landmark.
To activate the feature, visitors will have to point their phone cameras at Lyihyan Bin Kuza (AlFarid). By doing so, they will be able to see the works of the artists Zahrah Al-Ghamdi from Saudi Arabia, eL Seed from Tunisia, and Lita Albuquerque from the US, over a six-week time span at two-week intervals for each.

“We are excited to have Desert X AlUla, the first international collaboration for Desert X, as part of Winter at Tantora festival” said Nora Aldabal, arts and culture programs director at the Royal Commission of AlUla, in a statement.
“Artists from around the world will showcase their art in the desert of AlUla, home to a series of fascinating historical and archaeological sites. Having Snapchat participate in this landmark event will bring the landscape of AlUla to life in an entirely new light, in a juxtaposition of modern technology and history.”
Al-Ghamdi said: “I am thrilled to be among the artists whose work will be uniquely displayed on Lyihyan Bin Kuza (AlFarid) using a Snapchat Lens.
“This amazing feature will transform my artwork into an interactive experience. AR has become an integral element that brings art to life and provides people with an unparalleled experience.”


Cairo book fair breaks visitor records

Updated 03 February 2026
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Cairo book fair breaks visitor records

  • Strong Saudi participation underscores KSA’s prominent role in Arab cultural landscape
  • Egyptian writer Naguib Mahfouz, who was awarded the Nobel Prize in Literature in 1988, was selected as the fair’s featured personality

CAIRO: The 57th edition of the Cairo International Book Fair has attracted record public attendance, with the number of visits reaching nearly 6 million, up from a reported 5.5 million previously.

Egypt’s Minister of Culture Ahmed Fouad Hanou said: “This strong turnout reflects the public’s eagerness across all age groups to engage with the exhibition’s diverse cultural and intellectual offerings.”

Hanou said the event included “literary and intellectual activities, meetings with thinkers and creative figures, and thousands of titles spanning various fields of knowledge.”

The Egyptian writer Naguib Mahfouz, who was awarded the Nobel Prize in Literature in 1988, was selected as the fair’s featured personality, coinciding with the 20th anniversary of his death.

The exhibition’s official poster features a famous quote by Mahfouz: “Who stops reading for an hour falls centuries behind.”

A total of 1,457 publishing houses from 83 countries participated in the fair. Mahfouz’s novels occupied a special place, as Egypt’s Diwan Library showcased the author’s complete works, about 54 books.

“The pavilion of the Egyptian National Library and Archives witnessed exceptionally high attendance throughout the fair, showcasing a collection of rare and significant books.

Among the highlights was the book “Mosques of Egypt” in Arabic and English, Dr. Sherif Saleh, head of financial and administrative affairs at the Egyptian National Library and Archives, told Arab News.

The fair ended on Tuesday with a closing ceremony that featured a cultural performance titled “Here is Cairo.”

The event included the announcement of the winners of the fair’s awards, as well as the recipient of the Naguib Mahfouz Award for Arabic Fiction.

Organizers described this year’s edition as having a celebratory and cultural character, bringing together literature, art, and cinema.

Romania was the guest of honor this year, coinciding with the 120th anniversary of Egyptian-Romanian relations.

At the Saudi pavilion, visitors were welcomed with traditional coffee. It showcased diverse aspects of Saudi culture, offering a rich experience of the Kingdom’s heritage and creativity.

There was significant participation from Saudi Arabia at the event, highlighting the Kingdom’s prominent role in the Arab cultural arena.

Saudi Arabia’s participation aimed to showcase its literary and intellectual output, in alignment with the objectives of Vision 2030.

The Kingdom’s delegation was led by Saudi Arabia’s Ambassador to Egypt Saleh bin Eid Al-Hussaini. Also in attendance were Dr. Abdul Latif Abdulaziz Al-Wasel, CEO of the Literature, Publishing and Translation Commission, and Dr. Hilah Al-Khalaf, the commission’s director-general.

The King Abdulaziz Public Library placed the Encyclopedia of Saudi Arabia in a prominent position at the pavilion. The encyclopedia, consisting of 20 volumes, is organized according to the Kingdom’s culturally diverse regions.

Founded in 1980 by King Abdullah, the library was established to facilitate access to knowledge and preserve heritage collections. Over the years, it has grown into one of the Kingdom’s most important cultural institutions.

Internationally, the library has strengthened ties between Saudi Arabia and China, including the opening of a branch at Peking University and receiving the Crown Prince Mohammed bin Salman Award for Cultural Cooperation between the two nations.

Regionally, the library has played a pivotal role in the Arab world through the creation of the Unified Arabic Cataloging Project, one of the most important initiatives contributing to knowledge accessibility and alignment with global standards.