PIF launches Cruise Saudi to develop Kingdom’s tourism industry

Cruise Saudi will be headquartered in Jeddah on the Red Sea coast. (AFP/File)
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Updated 29 January 2021
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PIF launches Cruise Saudi to develop Kingdom’s tourism industry

  • Cruise Saudi will be headquartered in Jeddah on the Red Sea coast
  • Kingdom aims to become a tourist destination on the international cruise map

RIYADH: The Public Investment Fund PIF launched Thursday Cruise Saudi Company, which aims to establish and develop the cruise industry in Saudi Arabia, enhance the Kingdom's efforts to become a tourist destination on the international cruise map, and develop the tourism sector in line with Saudi Vision 2030.

Headquartered in Jeddah on the Red Sea coast, Cruise Saudi will form a strategic bridge between sea and land operations, through developing cruise ports and terminals in several Saudi cities, to deliver an integrated experience in line with the goals of the tourism sector in the Kingdom.

Cruise Saudi is also working in partnership with the relevant authorities on developing tourist destinations, with the aim of introducing cruise itineraries, providing an exceptional experience for guests, and creating opportunities to explore Saudi heritage and culture while ensuring the preservation of the environment and the protection of natural resources.

The company’s launch comes as part of the PIF strategy 2021-2025, which focuses on unleashing the capabilities of the promising non-oil sectors to enhance the Kingdom's efforts in diversifying revenue sources away from oil. The Fund and its subsidiaries aim to contribute SR1.2 trillion to non-oil GDP cumulatively by the end of 2025 by activating growth opportunities for strategic and vital sectors in the Kingdom.

The Kingdom’s sovereign wealth fund aims to benefit from the tourist attractions, as well as the Saudi historical and cultural heritage including UNESCO sites and the Kingdom’s distinctive natural destinations such as the mountain and marine environments. Investing in tourism projects forms part of its strategy to develop promising sectors and achieve high returns in the medium and long-terms.


Saudi waste sector offers opportunities worth $112bn

Updated 6 sec ago
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Saudi waste sector offers opportunities worth $112bn

JEDDAH: Saudi Arabia’s waste management sector is undergoing a structural transformation, positioning itself as a promising investment avenue.

The shift is driven by a modern regulatory framework, a national strategy aligned with Vision 2030, and environmental and economic targets.

The National Center for Waste Management, known as MWAN, told Al-Eqtisadiah that investment opportunities in the sector are estimated at about SR420 billion ($112 billion) by 2040, primarily targeting private sector participation.

According to MWAN’s licensing database, the number of licensed entities in the sector reached 1,348, with an additional 145 permits for recycling facilities, bringing the total number of investing companies to 1,493, underscoring the sector’s growing investment base and the diversity of activities.

Leap in treatment indicators, reduced landfilling

MWAN reported notable improvements in 2024, with the proportion of waste diverted from landfills reaching 18 percent, signaling progress in recycling and treatment initiatives.

The comprehensive national plan aims to increase this figure to 90 percent by 2040, with the private sector as the main driver.

The center oversees all waste types in the Kingdom, excluding radioactive and military waste, spanning seven main categories: municipal solid waste, industrial waste, and healthcare waste, as well as sludge, agricultural waste, construction and demolition debris, and special waste such as tires and electronic devices.

230 landfills … shifting from dumping to value

Saudi Arabia currently has more than 230 landfills, ranging from engineered sites that meet environmental standards to traditional facilities, with Riyadh’s Al-Sulay landfill among the largest.

However, strategic priorities have shifted from expanding landfill capacity to reducing it and turning waste into an economic resource through recycling, advanced treatment, and waste-to-energy initiatives.

Sustainability and circular economy

Saudi Arabia’s waste management model is based on circular economy principles, maximizing resource utilization, minimizing environmental impact, and promoting investment in advanced technologies and smart solutions.

MWAN is also developing an electronic waste transport document system, enabling tracking from source to final destination, enhancing oversight, preventing irregular practices, and providing a reliable database to support long-term investment planning.

Landfill scientifically selected

The Saudi Geological Survey confirmed that landfill locations are chosen based on rigorous technical criteria, including geological, environmental, and hydrological factors, ensuring urban needs are met for at least 25 years.

Waheed Baamer, director of the Applied Geology Center, said studies have been conducted for major cities, including Riyadh, Tabuk, and Taif, to protect natural resources and minimize environmental impact, supporting sustainable development.

Jeddah figures reflects market size 

Jeddah Municipality reported that its landfills received nearly 5 million tonnes of waste in the first half of 2025, including 3.9 million tonnes of construction and demolition debris and 693,000 tonnes of household and bulky waste collected through cleaning contracts.

The municipality added that the Corniche area alone recorded 4,237 tonnes, underlining the urgent need for advanced treatment and recycling investment solutions.

Promising market for the private sector by 2040

The sector is expected to offer SR420 billion in investment opportunities by 2040, reflecting its transformation from a service burden to a fully-fledged economic industry.

With a clear regulatory framework, rising demand, and adoption of sustainability and circular economy principles, the waste management sector is set to become a key long-term investment path in Saudi Arabia and a vital contributor to environmental and economic targets.