MAKKAH: The Makkah Winter Festival is leveraging seasonal events to enhance quality of life, energize the urban scene, and support local economic growth through integrated cultural, entertainment, and social programs.
Running for four months, from mid-December 2025 to the end of April 2026, the festival reflects a shift toward sustainable events, delivering lasting social and economic benefits beyond short-term seasons.
The festival features more than 25 diverse events and programs for residents, visitors, and Umrah pilgrims, with expected attendance exceeding 800,000, reflecting growing demand for high-quality, family- and community-oriented activities.
Culture is central to the festival, with activated sites, exhibitions, and knowledge landmarks highlighting Makkah’s historical and civilizational depth.
It connects visitors to the city’s cultural identity through interactive, informative content that raises awareness of its history and human value, presented in a modern style suited to all age groups.
The festival is expected to boost the local economy by supporting commercial activity and increasing footfall at markets, restaurants, and accommodation facilities.
It also empowers productive families and entrepreneurs through sales platforms and direct marketing opportunities, strengthening the contribution of events to the city’s gross domestic product.
