How the car industry is embracing the digital age

The 2025 the automotive retail landscape will be disrupted, according to research outfit Gartner. (AFP file photo)
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Updated 27 December 2020
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How the car industry is embracing the digital age

  • Global research consultancy firm Gartner predicts in-vehicle payments will reach $1bn by 2023

RIYADH: Like most sectors in the Kingdom, the car-buying experience in Saudi Arabia is evolving with the times and the coronavirus pandemic has fueled consumers’ demand for online purchases.

In its latest 2020 report, global research consultancy firm Gartner predicted that by 2025 the automotive retail landscape will be disrupted, with 20 percent of all new cars sold entirely online.

“The COVID-19 pandemic has accelerated the sales of cars online and convinced a growing number of customers to avoid showrooms for future purchases,” said Pedro Pacheco, senior research director at Gartner.

Less than 1 percent of new cars are currently sold online, but an increasing number of automakers are implementing online platforms to fully transact the sale of a vehicle from ordering to finance, purchase and home delivery.

Mazin Ghazi Jameel, managing director of Toyota Marketing Operations at Abdul Latif Jameel Motors in Jeddah, told Arab News: “The car-buying experience in Saudi Arabia in the future will be significantly different from what we see today. The process of buying a car will increasingly move online, and car dealerships will evolve into experience centers.”

He added: “Even today, a large part of the car-buying journey is spent online — in doing research to fully understand the capabilities of the car. This is followed by test drives at the showroom.”

In the future, advancements in technology-driven solutions such as augmented and virtual reality will replace the need to visit the dealership, and give customers the option to not only closely experience the car at their convenience, but also to choose finance and insurance schemes, he said.

“At Abdul Latif Jameel Motors, we’re committed to continuous sector innovation of new-age solutions to streamline digital transformation and keep our customers on the cutting edge of emerging automotive technologies,” he added.

“To connect with customers before scheduled showroom visits, we launched the Toyota Saudi Select app in 2018, which allows users to interact with all Toyota car models through an augmented reality interface to view car interiors and exteriors.”

Gartner’s latest report for this year also highlighted that the increased digitization of the automotive sector will see payments made through a vehicle total $1 billion by 2023, up from less than $100 million in 2020.

“Car drivers can currently make in-vehicle payments by using applications such as Alexa, Xevo Market or the Banma platform to purchase fuel, food, or pay for parking,” said Mike Ramsey, research vice president at Gartner.

“The types of services available will continue to increase as automakers, merchant brands and services, and software suppliers’ partnerships proliferate.”

In addition to making in-vehicle payments through a cloud platform that connects to the car, drivers will be able to use a third-party app mirrored on the screen from their phones or through a smart wallet based on blockchain, which lets drivers earn cryptocurrency that can be used for in-car purchases, or through a digital wallet built into the car. The latter could create the capability of a vehicle to not only make payments but accept them.

“The car would have a unique ID and function almost like a credit card with the ability to make transactions,” Ramsey said.

Jameel said: “For the large-scale and successful implementation of in-car purchase facilities in Saudi Arabia, automakers will need to work closely with technology providers and software developers to ensure competitive infrastructure, digital capability and product compatibility with the cars manufactured.”

He added: “All of this requires meticulous and long-term planning. However, this reality isn’t too far away for the automotive sector in Saudi Arabia. Under its visionary leadership, the Kingdom is achieving great strides in tech advancements and breakthroughs, especially with the arrival of 5G.”

Adam Whitnall, co-founder and CEO of Drive Ninja, a Dubai-based car website, said: “In terms of connected cars and the ability to purchase through your car — yes, more and more manufacturers are integrating internet connectivity into their cars.”

He added: “The first stages of this are where brands are giving consumers the ability to unlock certain services related to their car by paying a subscription, combined with the ability for a driver to mirror their phone display on the car’s screen. These two features will continue to evolve and merge until we get to the point where you have seamless connectivity between your payments, phone and car.”

Whitnall also highlighted the trend toward online purchases, saying: “Most of the major car dealerships in the region now offer the ability for customers to perform at least some part of the buying process online — from simply placing a deposit to secure a car, all the way through to complete purchase with home delivery.”

Motor company INFINITI Middle East has also embraced the digital era by launching the “showroom of the future” — the INFINITI Configurator.

Available in 11 markets including Saudi Arabia, the UAE, Kuwait, Oman and Lebanon, the virtual experience brings the dealership to car buyers, using high-quality, realistic visualization and customization content.

Through the interactive configuration panel, customers can explore and modify six INFINITI models at the touch of a button before requesting a quote, booking a test drive, or sharing a personalized configuration with anyone to view.

As cars become more digital, the possibilities could be limitless. German carmaker BMW announced in July 2020 that all cars equipped with its newest Operating System 7 software will soon receive an update that makes it possible for the company to tinker with all kinds of functions in the car, like access to heated seats and driving-assist features such as automatic high beams or adaptive cruise control.


World must prioritize resilience over disruption, economic experts warn

Saudi Arabia’s Finance Minister Mohammed Al-Jadaan urged policymakers and investors to “mute the noise” and focus on resilience.
Updated 23 January 2026
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World must prioritize resilience over disruption, economic experts warn

  • Al-Jadaan said that much of the anxiety dominating markets reflected a world that had already been shifting for years
  • Pointing to Asia and the Gulf, Al-Jadaan said that some countries had already built models based on diversification and resilience

DAVOS: Saudi Arabia’s Finance Minister Mohammed Al-Jadaan urged policymakers and investors to “mute the noise” and focus on resilience, as global leaders gathered in Davos on Friday against a backdrop of trade tensions, geopolitical uncertainty and rapid technological change.

Speaking on the final day of the World Economic Forum in Davos, Al-Jadaan said that much of the anxiety dominating markets reflected a world that had already been shifting for years.

“We need to define who ‘we’ are in this so-called new world order,” he said, arguing that many emerging economies had been adapting to a more fragmented global system for decades.

Pointing to Asia and the Gulf, Al-Jadaan said that some countries had already built models based on diversification and resilience. In energy markets, he pointed out that the focus should remain on balancing supply and demand in a way that incentivized investment without harming the global economy.

“Our role in OPEC is to stabilize the market,” he said.

His remarks were echoed by Saudi Arabia’s Minister of Economy and Planning Faisal Alibrahim, who said that uncertainty had weighed heavily on growth, investment and geopolitical risk, but that reality had proven more resilient.

“The economy has adjusted and continues to move forward,” Alibrahim said.

Alibrahim warned that pragmatism had become scarce, trust increasingly transactional, and collaboration more fragile. “Stability cannot be quickly built or bought,” he said.

Alibrahim called for a shift away from preserving the status quo towards the practical ingredients that made cooperation work, stressing discipline and long-term thinking even when views diverged.

Quoting Saudi Arabia’s founding King Abdulaziz Al-Saud, he added: “Facing challenges requires strength and confidence, there is no virtue in weakness. We cannot sit idle.”

President of the European Central Bank Christine Lagarde stressed the importance of distinguishing meaningful data from headline noise, saying: “Our duty as central bankers is to separate the signal from the noise. The real numbers are growth numbers not nominal ones.”

Managing Director of the IMF Kristalina Georgieva echoed Lagarde’s sentiments, saying that the world had entered a more “shock prone” environment shaped by technology and geopolitics.

Director General of the World Trade Organization Ngozi Okonjo-Iweala said that the global trade systems currently in place were remarkably resilient, pointing out that 72 percent of global trade continued despite disruptions.

She urged governments and businesses, however, to avoid overreacting.

Okonjo Iweala said that a return to the old order was unlikely, but trade would remain essential. Georgieva agreed, saying global trade would continue, albeit in a different form.

Georgieva warned that AI would accelerate economic transformation at an unprecedented speed. The IMF expects 60 percent of jobs to be affected by AI, either enhanced or displaced, with entry-level roles and middle-class workers facing the greatest pressure.

Lagarde warned that without cooperation, capital and data flows would suffer, undermining productivity and growth.

Al-Jadaan said that power dynamics had always shaped global relations, but dialogue remained essential. “The fact that thousands of leaders came here says something,” he said. “Some things cannot be done alone.”

In another session titled Geopolitical Risks Outlook for 2026, former US Democratic representative Jane Harman said that because of AI, the world was safer in some ways but worse off in others.

“I think AI can make the world riskier if it gets in the wrong hands and is used without guardrails to kill all of us. But AI also has enormous promise. AI may be a development tool that moves the third world ahead faster than our world, which has pretty messy politics,” she said.

American economist Eswar Prasad said that currently the world was in a “doom loop.”

Prasad said that the global economy was stuck in a negative-feedback loop and economics, domestic politics and geopolitics were only bringing out the worst in each other.

“Technology could lead to shared prosperity but what we are seeing is much more concentration of economic and financial power within and between countries, potentially making it a destabilizing force,” he said.

Prasad predicted that AI and tech development would impact growing economies the most. But he said that there was uncertainty about whether these developments would create job opportunities and growth in developing countries.

Professor of international political economy at the University of New South Wales in Australia, Elizabeth Thurbon, said that China was driving a Green Energy transition in a way that should be modeled by the rest of the world.

“The Chinese government is using the Green Energy Transition to boost energy security and is manufacturing its own energy to reduce reliance on fossil fuel imports,” she explained.

Thurbon said that China was using this transition to boost economic security, social security and geostrategic security. She viewed this as a huge security-enhancing opportunity and every country had the ability to use the energy transition as a national security multiplier. 

“We are seeing an enormous dynamism across emerging market economies driven by China. This boom loop is being driven by enormous investments in green energy. Two-thirds of global investment flowing into renewable energy is driven largely by China,” she said.

Thurbon said that China was taking an interesting approach to building relationships with countries by putting economic engagement on the forefront of what they had to offer.

“China is doing all it can to ensure economic partnership with emerging economies are productive. It’s important to approach alliances as not just political alliances but investment in economy, future and the flourishment of a state,” she said.

The panel criticized global economic treaties and laws, and expressed the need for immediate reforms in economic governing bodies.

“If you are a developing economy, the rules of the WTO, for example, are not helpful for you to develop. A lot of the rules make it difficult to pursue an economic development agenda. These regulations are not allowing the economies to grow,” Thurbon said.

“Serious reform must be made in international trade agreements, economic bodies and rules and guidelines,” she added.

Prasad echoed this sentiment and said there was a need for national and international reform in global economic institutions.

“These institutions are not working very well so we can reconfigure them or rebuild them from scratch. But unfortunately the task of rebuilding falls into the hands of those who are shredding them,” he said.

WEF attendees were invited to join the Global Collaboration and Growth meeting to be held in Saudi Arabia in April 2026 to continue addressing the complex global challenges and engage in dialogue.