Mohamed Al-Khereiji, chairman of the board of directors at MBC Media Solutions

Mohamed Al-Khereiji
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Updated 28 November 2020
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Mohamed Al-Khereiji, chairman of the board of directors at MBC Media Solutions

Mohamed Al-Khereiji was recently appointed as chairman of the board of directors at MBC Media Solutions (MMS).

MMS, a new in-house commercial and advertising sales unit, was launched in partnership between MBC Group, the largest and leading media company in the MENA region, and Engineer Holding Group (EHG), a prominent Saudi media group that has been operating in the Kingdom for more than 40 years.

Al-Khereiji received a bachelor’s degree in finance from Prince Sultan University in 2006. Six years later he obtained an executive master’s degree of business administration from the London-based Business School, formerly Cass.

From 2006 to 2007 he worked as an analyst for Deutsche Bank in London. From 2009, and for nearly four years, he was director of business development at Al Arabiya before becoming its deputy CEO in 2013. Three years later he became the CEO of the company, which some market reports listed as one of the top global outdoor advertising companies in 2019.

Al-Khereiji has also been vice president of the Abdulelah Al-Khereiji Group, which was founded in 1980.

He is also CEO of Al-Wasael Al-Saudia, a media and advertising company that recently won a bid to operate the stadium of King Saud University.   

In 2017 he was selected to head the advertising committee at the Riyadh Chamber of Commerce and Industry.

In September MBC Group acquired a minority equity stake in Al Arabiya which is part of EHG, where Al-Khereiji is CEO.


What makes the Taif Rose such a precious fragrance product?

Perfume artisan involvement aligns with Jazan Festival’s initiative repositioning traditional crafts as dynamic. (SPA)
Updated 58 min 46 sec ago
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What makes the Taif Rose such a precious fragrance product?

  • These farms produce nearly 550 million roses annually, all harvested during a brief season of no more than 45 days, from early March to the end of April

TAIF: Taif roses, renowned for their exceptional aroma and the meticulous care required in cultivation, harvesting, and processing, are among the Kingdom’s most valuable natural perfume products and stand out as prominent agricultural and cultural symbols deeply connected to the region’s heritage and tourism.

Taif rose farms, numbering over 910 and spread across Al-Hada, Al-Shafa, Wadi Muharram, Al-Wahat, Al-Wahit, and Wadi Liya, are home to approximately 1,144,000 rose bushes covering about 270 hectares of agricultural land. 

FASTFACT

Taif rose farms, numbering over 910 and spread across Al-Hada, Al-Shafa, Wadi Muharram, Al-Wahat, Al-Wahit, and Wadi Liya, are home to approximately 1,144,000 rose bushes covering about 270 hectares of agricultural land.

These farms produce nearly 550 million roses annually, all harvested during a brief season of no more than 45 days, from early March to the end of April.

This harvest yields around 20,000 tolas of Taif rose oil. Producing a single tola requires approximately 12,000 roses, which are picked manually at dawn and distilled within 24 hours to preserve the purity and quality of the scent before reaching the market.