What makes the Taif Rose such a precious fragrance product?

Perfume artisan involvement aligns with Jazan Festival’s initiative repositioning traditional crafts as dynamic. (SPA)
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Updated 09 January 2026
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What makes the Taif Rose such a precious fragrance product?

  • These farms produce nearly 550 million roses annually, all harvested during a brief season of no more than 45 days, from early March to the end of April

TAIF: Taif roses, renowned for their exceptional aroma and the meticulous care required in cultivation, harvesting, and processing, are among the Kingdom’s most valuable natural perfume products and stand out as prominent agricultural and cultural symbols deeply connected to the region’s heritage and tourism.

Taif rose farms, numbering over 910 and spread across Al-Hada, Al-Shafa, Wadi Muharram, Al-Wahat, Al-Wahit, and Wadi Liya, are home to approximately 1,144,000 rose bushes covering about 270 hectares of agricultural land. 

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Taif rose farms, numbering over 910 and spread across Al-Hada, Al-Shafa, Wadi Muharram, Al-Wahat, Al-Wahit, and Wadi Liya, are home to approximately 1,144,000 rose bushes covering about 270 hectares of agricultural land.

These farms produce nearly 550 million roses annually, all harvested during a brief season of no more than 45 days, from early March to the end of April.

This harvest yields around 20,000 tolas of Taif rose oil. Producing a single tola requires approximately 12,000 roses, which are picked manually at dawn and distilled within 24 hours to preserve the purity and quality of the scent before reaching the market.

 


Saudi defense chief discusses regional situation with Turkish, Romanian, South Korean counterparts

Updated 3 min 9 sec ago
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Saudi defense chief discusses regional situation with Turkish, Romanian, South Korean counterparts

RIYADH: Saudi Defense Minister Prince Khalid bin Salman had separate phone conversations with his Turkish, Romanian and South Korean  counterparts about the escalating regional crisis. 

In his call with Yasar Guler, Turkey’s Minister of National Defense, Prince Khalid said “we reaffirmed our commitment to all measures aimed at protecting our security.”

Prince Khalid wrote: “We condemned the Iranian attacks against our countries, discussed the impact of the regional escalation on security and stability.”

In a separate call, Prince Khalid spoke with his Romanian counterpart Radu Miruta, Minister of National Defense, who condemned the Iranian attacks targeting the Kingdom.

“We also discussed regional developments and the threat that the escalation poses to security and stability in the region and the world,” Prince Khalid wrote on social media about his meeting with Miruta.

He also spoke with Ahn Gyu-back, South Korean minister of national defense. The ministers condemned Iran’s aggression against the Kingdom and also reviewed regional developments.

The US and Israel attacked Iran on Feb. 28 and Tehran has attacked Gulf nations as well as Israeli and US assets in the region in an escalation that threatens security and economic stability.

Iran has said it is blockading energy shipments across the Strait of Hormuz, a vital waterway for the transfer of oil and gas, prompting a surge in the price of the commodities.