What makes the Taif Rose such a precious fragrance product?

Perfume artisan involvement aligns with Jazan Festival’s initiative repositioning traditional crafts as dynamic. (SPA)
Short Url
Updated 09 January 2026
Follow

What makes the Taif Rose such a precious fragrance product?

  • These farms produce nearly 550 million roses annually, all harvested during a brief season of no more than 45 days, from early March to the end of April

TAIF: Taif roses, renowned for their exceptional aroma and the meticulous care required in cultivation, harvesting, and processing, are among the Kingdom’s most valuable natural perfume products and stand out as prominent agricultural and cultural symbols deeply connected to the region’s heritage and tourism.

Taif rose farms, numbering over 910 and spread across Al-Hada, Al-Shafa, Wadi Muharram, Al-Wahat, Al-Wahit, and Wadi Liya, are home to approximately 1,144,000 rose bushes covering about 270 hectares of agricultural land. 

FASTFACT

Taif rose farms, numbering over 910 and spread across Al-Hada, Al-Shafa, Wadi Muharram, Al-Wahat, Al-Wahit, and Wadi Liya, are home to approximately 1,144,000 rose bushes covering about 270 hectares of agricultural land.

These farms produce nearly 550 million roses annually, all harvested during a brief season of no more than 45 days, from early March to the end of April.

This harvest yields around 20,000 tolas of Taif rose oil. Producing a single tola requires approximately 12,000 roses, which are picked manually at dawn and distilled within 24 hours to preserve the purity and quality of the scent before reaching the market.

 


Citrus festival highlights AlUla’s heritage, economy

Updated 10 January 2026
Follow

Citrus festival highlights AlUla’s heritage, economy

  • The rise in visitor numbers reflects the festival’s prominence as a major agricultural and community event. It runs until Jan. 16

ALULA: The AlUla Citrus Festival has seen a remarkable turnout of residents and visitors as it has coincided with the mid-year school break, the Saudi Press Agency reported.

The festival is being held at the farmers’ market in the cultural oasis, amid an environment that blends stunning natural beauty with the governorate's rich agricultural heritage.

The rise in visitor numbers reflects the festival’s prominence as a major agricultural and community event. It runs until Jan. 16.

It allows visitors to explore local products and purchase citrus fruits directly from farmers, highlighting the deep connection between the people, their land, and agricultural legacy.

The festival showcases a diverse selection of AlUla’s finest citrus fruits, alongside platforms for local producers, the SPA added.

The event also features interactive family-friendly activities and live cooking demonstrations.

It contributes to revitalizing agricultural economic activity and reinforces agricultural seasons as a pillar of sustainable development in the governorate.

The AlUla Citrus Festival is a key social and economic event and gives local farmers a vital platform to showcase and sell their produce, supporting the agricultural economy of a governorate home to nearly 5,000 productive farms.