Startup of the Week: Oh My Pinz! Expressing one’s personality in a fun and creative way

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Updated 27 October 2020
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Startup of the Week: Oh My Pinz! Expressing one’s personality in a fun and creative way

  • The brand’s customers can create custom orders for a minimum of 100 pieces per design

Fashion is a way to express yourself and make a statement through accessories. Oh My Pinz! is a Saudi enamel pin brand established in November 2018 by Yousef Ibrahim.
“Like the right emoji to punctuate text, the perfect combination of pins on apparel can let people know exactly who you are,” Ibrahim told Arab News. “Enamel pins are the new way of expressing identity, lifestyle and personality.”
Oh My Pinz! is committed to creating a community where enamel pin makers and enthusiasts can make their own creative, affordable and fun environment. The brand offers both hard and soft enamel varieties.
They offer a diverse range of products, from designs that display Saudi singer Talal Maddah and other Saudi symbols such as Mabkhara (incense burners), to cartoon and video game characters such as Crash Bandicoot and Spiderman.
The brand has created pins for universities across the Kingdom, and religious symbols, including the Holy Kaaba and the Green Dome. The brand’s customers can create custom orders for a minimum of 100 pieces per design.
It is important to know the difference between hard and soft enamel when deciding on custom-made pins.
Hard enamel’s defining characteristics are the thin metal lines that separate each color with a smooth enamel finish. The pins are made from die-struck iron metal and produced by being heated to a high temperature and then polished to create a smooth surface, which gives them a durable touch.
Soft enamel’s defining characteristic, however, is a textured pin surface that allows greater detail and is slightly cheaper. They are made from die-struck iron metal and are electroplated, which gives them a thin feel when compared with hard enamel pins. Hard enamel materials come in gold, rose gold, copper, nickel, black nickel, matte gold and matte nickel.
Soft enamel materials come in gold, rose gold, copper, nickel, black nickel, matte gold, matte nickel, black dye, antique gold, antique bronze, Pantone dyed (any solid coated color and white dyed), antique copper, antique silver, antique nickel, brass and rainbow.
The Saudi enamel pin brand also produced pins to raise awareness of the importance of social distancing and health precautions. The range was called “We are all responsible” in Arabic.
“We created a special pin that shows every single member of the community that we share the responsibility in a pandemic,” said Ibrahim. “We are experts when it comes to pin designs and deep technical metal crafting, with which we plan to support health decisions.”

 


Sony’s Alpha Femme initiative debuts in UAE ahead of Saudi launch

Updated 28 January 2026
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Sony’s Alpha Femme initiative debuts in UAE ahead of Saudi launch

JEDDAH: Sony has brought its Alpha Femme initiative to the UAE for the first time, with several workshops taking place this week ahead of the next edition in Saudi Arabia.

Emirati photographer and Sony’s digital imaging ambassador Amani AlShaali conducted a workshop on fine art photography at Garage Studio in Dubai on Sunday.

The workshops in the UAE are designed to support women across photography, videography, cinematography, and content creation.

Suchismita Bhattarcharjee, category manager, interchangeable lens cameras, Sony Middle East and Africa, spoke to Arab News about the initiative and its goals for the region’s female content creators.

“Bringing a program like Alpha Femme to the UAE was part of our effort at nurturing local creator communities, with a specific focus on supporting women who are shaping visual storytelling in meaningful and impactful ways,” said Bhattarcharjee.

“Access to learning platforms and communities, such as Alpha Femme, play a key role in helping creators build both technical capability and creative direction.” 

Sony’s goal for participants, she said, was to “walk away with stronger professional connections, enhanced creative confidence, and practical knowledge that they can apply directly to their work.

“What is equally important is the sense of community and peer exchange that this will offer, creating a network where women can support one another, share experiences, and continue growing together within the region’s evolving creator landscape,” she added.

Alpha Femme in the UAE will organize monthly workshops to empower women across the creative industry.

The workshop topics will revolve around “practical creative skills, real-world workflows, and the evolving needs of the creative economy, ensuring the program remains relevant and responsive to the community it supports.”

These sessions are designed to bring beginner and experienced creators together for hands-on learning, industry knowledge sharing, and direct engagement with Sony ambassadors and speakers.

The launch of the initiative in UAE follows editions in Kuwait, South Africa, Egypt, and Kazakhstan.

“Sony is continuing to expand the initiative across the region, with the next edition set to take place in Saudi Arabia, reinforcing Alpha Femme’s role as a growing regional platform for women in visual storytelling,” said Bhattarcharjee.