A Saudi perfumer made her childhood dream come true and started her own brand, Teebal Eter, after returning home from a six-year educational stint in the US.
Hadeel Bogari told Arab News that creating perfumes was a “God-given” skill.
“Designing perfumes was something in me since I was a very young girl. When I was in high school I remember that I used to mix perfumes and I always had this unique scent — people would know where I was because of the scent I was wearing. This wasn’t something people were used to,” she said.
Her father recognized her talent and started introducing her to local suppliers that provided the raw material, which allowed her to mix perfumes.
“At university I needed to make a business model about something that I was passionate about, and I made a perfume business model,” she added.
She made a vanilla perfume that was sold at the campus store of Dar Al-Hekma University, where she studied for a year.
As every business needs to go through hardships to emerge as successful, Bogari said that she was unaware of many things, such as preparing legal documents and marketing products.
“Fortunately, there was a bazaar that took place during Ramadan at the Hilton and I used to participate in it. A lot of people tried my perfumes and liked them,” she said.
The brand has six types of bases and each base has a variety of perfumes: Oud, musk, vanilla, baby powder, floral and fruity. Bogari offers her suggestions on what kind of scents clients might prefer in order to create perfectly customized scents.
She designed the perfumes herself, and each is unique. “There is no doubt in the quality of the products. I sell two types of perfumes — the concentrated, to which I don’t add anything, and the eau de parfum.”
On the latter, she added: “I was not too keen on joining the spray perfume trend but a lot of customers said that they would love to spray my perfumes and that pushed me to do something that my clients want.”
She said that her biggest achievement was her ability to sell her perfumes in local stores while keeping quality consistent, adding that people know her by the outstanding quality and longevity of her perfumes. Currently, Bogari is showcasing her products in Crate, Homegrown Market and Bazaar, with plans for her own store in the pipeline.
Startup of the Week: Saudi perfumer aims for uniqueness and originality
https://arab.news/jg2cp
Startup of the Week: Saudi perfumer aims for uniqueness and originality
- The brand has six types of bases and each base has a variety of perfumes: Oud, musk, vanilla, baby powder, floral and fruity
Arab designers shine bright at the Golden Globes
DUBAI/ LOS ANGELES: Arab designers dressed a handful of stars at the 83rd Annual Golden Globes on Sunday, with talent from Lebanon, Egypt and Saudi Arabia among the designers to be featured on the awards ceremony red carpet.
Show host Nikki Glaser took to the red carpet at the event in a baby pink gown by Lebanese designer Zuhair Murad.
The outfit, one of many costume changes for Glaser on Sunday night, hailed from his Resort 2026 collection.
For her part, Kylie Jenner was spotted at the awards ceremony in a custom-made silver gown by Saudi couturier Mohammed Ashi, the founder of Paris-based label Ashi Studio.
Irish TV personality Maura Higgins looked elegant in a figure-hugging black gown with a textured golden shawl-like accessory by Dubai-based Egyptian designer Marmar Halim.
Timothee Chalamet and a sea of other stars also said goodbye to color at this year's Golden Globes, opting instead for black.
Ariana Grande left behind her “Wicked” character's signature pink color for a black Vivienne Westwood couture dress but brought back her ponytail. Other notable celebrities in black included Ayo Edebiri, Selena Gomez, Miley Cyrus and Mia Goth.
Edebiri chose a black off-the-shoulder Chanel dress embellished with jewels on the shoulders from Matthieu Blazy’s Métiers d’Art 2026 show.
Celebrities held onto their gowns and watched their steps as they posed for photos on high stairs that served as the red carpet. Like the Met Gala, they lined up at the bottom and had to perilously climb their way up.
The 83rd Golden Globes gives a glimpse into how celebrities will showcase their original take on fashion as the awards season progresses. Since 1944, the show has honored the best in film and television.
The carpet, at The Beverly Hilton in Beverly Hills, California, is a chance for nominees to make a statement, though some are beholden to fashion houses who pay them as ambassadors.
Several, including George Clooney, wore Giorgio Armani. The fashion world lost Armani in September, but his eponymous brand lives on.
“It was nice to see so many attendees, including Julia Roberts and Kate Hudson, wearing the brand and pay tribute,” said Véronique Hyland, fashion features director for Elle.
Stars also shone in metallics. “Sentimental Value” actor Renate Reinsve twirled on the carpet in a shimmery silver tasseled dress by Nicolas Ghesquiere for Louis Vuitton. Her co-star Elle Fanning's Gucci dress was embroidered with Norwegian flowers in honor of their Norwegian drama film.
