A Saudi perfumer made her childhood dream come true and started her own brand, Teebal Eter, after returning home from a six-year educational stint in the US.
Hadeel Bogari told Arab News that creating perfumes was a “God-given” skill.
“Designing perfumes was something in me since I was a very young girl. When I was in high school I remember that I used to mix perfumes and I always had this unique scent — people would know where I was because of the scent I was wearing. This wasn’t something people were used to,” she said.
Her father recognized her talent and started introducing her to local suppliers that provided the raw material, which allowed her to mix perfumes.
“At university I needed to make a business model about something that I was passionate about, and I made a perfume business model,” she added.
She made a vanilla perfume that was sold at the campus store of Dar Al-Hekma University, where she studied for a year.
As every business needs to go through hardships to emerge as successful, Bogari said that she was unaware of many things, such as preparing legal documents and marketing products.
“Fortunately, there was a bazaar that took place during Ramadan at the Hilton and I used to participate in it. A lot of people tried my perfumes and liked them,” she said.
The brand has six types of bases and each base has a variety of perfumes: Oud, musk, vanilla, baby powder, floral and fruity. Bogari offers her suggestions on what kind of scents clients might prefer in order to create perfectly customized scents.
She designed the perfumes herself, and each is unique. “There is no doubt in the quality of the products. I sell two types of perfumes — the concentrated, to which I don’t add anything, and the eau de parfum.”
On the latter, she added: “I was not too keen on joining the spray perfume trend but a lot of customers said that they would love to spray my perfumes and that pushed me to do something that my clients want.”
She said that her biggest achievement was her ability to sell her perfumes in local stores while keeping quality consistent, adding that people know her by the outstanding quality and longevity of her perfumes. Currently, Bogari is showcasing her products in Crate, Homegrown Market and Bazaar, with plans for her own store in the pipeline.
Startup of the Week: Saudi perfumer aims for uniqueness and originality
https://arab.news/jg2cp
Startup of the Week: Saudi perfumer aims for uniqueness and originality
- The brand has six types of bases and each base has a variety of perfumes: Oud, musk, vanilla, baby powder, floral and fruity
Bella Hadid embraces rodeo style
DUBAI: As the National Finals Rodeo took over Las Vegas, it was not just the action in the arena drawing attention. American Dutch Palestinian supermodel Bella Hadid was in the stands, lending her support to boyfriend and professional horse cutter Adan Banuelos — and doing so in unmistakable Western style.
The model, who has long embraced cowboy aesthetics, returned to full rodeo mode for the event. She wore a vintage-style paisley top paired with a classic, fringe-trimmed leather jacket. Leaning into the look, Hadid layered a second leather piece underneath — a sleeveless vest featuring a heart-shaped cut-out at the back.
Her accessories followed suit. A dark brown cowboy hat, leather riding boots and a printed belt with a statement buckle grounded the outfit, while stacks of silver bangles and rings added a finishing touch.
For another outing at the rodeo, Hadid switched gears with a monochrome ensemble that nodded to bohemian influences. She wore white bootcut trousers with a cream turtleneck beneath a suede fringed duster coat. Beaded necklaces and a medallion-style belt completed the look.
The standout accessory was her vintage Fendi Mama Baguette — the larger iteration of Carrie Bradshaw’s iconic bag — rendered in bold leopard print. Hadid wore the ensemble from the arena to the fair, where she was later spotted sharing curly fries with her beau.
The model has been dating Banuelos since October 2023 and regularly supports the star at his various competitions.
Since the two began dating, Banuelos has helped the model — who trained as an equestrian in her youth — find her way back into the saddle, training her and cheering her on at competitions, which eventually led to a Rookie of the Year win last December.
Showing her love and appreciation for her horseman beau at the time, Hadid shared a heartfelt post, where she wrote: “Thank you @ab_performancehorses for supporting me in my dreams this year and never treating me any different. You, your heart, your talent, your family, and your team went above and beyond for us to get this done and I appreciate it more than any of you know!! Love you all so much it hurts!”
