First Aston Martin DBX drives off production line

The DBX is a clear illustration of the strength of British manufacturing capabilities.
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Updated 13 July 2020
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First Aston Martin DBX drives off production line

Just over four years since Aston Martin announced its investment in a new manufacturing facility at St. Athan in Wales, the first Aston Martin to be “Made in Wales” has been driven off the production line.

The Aston Martin DBX is the culmination of an extensive development program that began with virtual development stretching back to 2015 and physical testing in Wales in 2018.

With its all-wheel drive system, DBX is a car that will allow the company to increase its presence in markets where perhaps the weather or terrain is less than conducive to rear-wheel drive sports cars. The clear emphasis on a spacious and luxurious cabin — whether seated in the front or back — will also allow Aston Martin to better reach customers who prefer to be driven rather than drive.

Aston Martin Interim Chief Operating Officer Keith Stanton said: “It is a real privilege to be here today to witness the completion of the first production Aston Martin DBX. I’m extremely proud of the Aston Martin team who have worked so hard to transform this ex-Ministry of Defense site into a world-class car manufacturing facility, to now be producing cars; it is testament to the resilience and fortitude of everyone at Aston Martin. It is an honor to see the first DBX come off the line and my only regret is that everyone who works for this incredible brand can’t be here to witness it.”

With around 80 percent of production expected to be exported and sold overseas, it is an important model for Aston Martin and a clear illustration of the strength of British manufacturing capabilities.

Marek Reichman, Aston Martin executive vice president and chief creative officer, who was at St. Athan to witness the completion of the first SUV designed by his team, said: “We are incredibly proud of our first SUV, which is as much of an Aston Martin as any one of our sports cars.”

Minister for Economy, Transport and North Wales Ken Skates said: “This is a historic moment for Aston Martin and for Wales. It is also a huge win for the Welsh government’s can-do attitude.”


ALJ Motors champions Toyota SUVs’ off-road legacy

Updated 07 January 2026
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ALJ Motors champions Toyota SUVs’ off-road legacy

Abdul Latif Jameel Motors, the authorized distributor of Toyota vehicles in Saudi Arabia since 1955, has launched the second edition of its off-road initiative — an immersive driving experience designed to engage guests and showcase the real-world capabilities of Toyota’s SUV lineup in the Kingdom’s desert terrains. The activation takes place on weekends, starting initially in Riyadh and continuing through Jeddah, before concluding in Dammam on Jan. 24.
The multi-city activation is designed to engage guests through Toyota’s SUV lineup in fun and exciting ways, offering a hands-on opportunity to experience vehicle performance, control, and versatility. The lineup features a wide range of Toyota SUV models, including the Land Cruiser HEV Max, a hybrid vehicle built for performance. Beyond the off-road drives, the activation offers a welcoming weekend setting with supporting activities suitable for families and younger guests, creating a well-rounded experience for visitors of all ages.
Building on the success of its inaugural edition, which welcomed more than 4,500 participants and attracted over 10,000 attendees, the second edition continues to focus on meaningful guest engagement through interactive and experiential driving activities while emphasizing safety, trust, and enjoyment. Through this approach, ALJ Motors champions Toyota’s off-road legacy while creating an experience that further connects guests with Toyota’s renowned SUV lineup.
Shahad Nassier, managing director of marketing communications at ALJ Motors, said: “Following the strong response to the inaugural season, the return of this off-road experience allows us to continue engaging our guests in an authentic and exciting way. In this second edition, we have further refined the driving routes and elevated the overall experience to better serve our guests and their families. By bringing Toyota’s SUV lineup into real desert environments, we provide an opportunity for guests to experience vehicle performance firsthand, while reinforcing the values of reliability and capability that have long defined Toyota’s presence in the Kingdom.”
The experiential initiative deepens guest relationships, supports informed vehicle choice, and reflects ALJ Motors’ ongoing role in delivering reliable and diversified mobility solutions across the Kingdom, in line with Saudi Vision 2030. 
Guests interested in participating in the off-road experience can register for the upcoming activations in Jeddah on Jan. 9-10, followed by Dammam on Jan. 16-17 and 23-24, through ALJ Motors’ official social channels.