Arabian camel drivers’ songs aim for place on UNESCO heritage list

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Updated 04 June 2020
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Arabian camel drivers’ songs aim for place on UNESCO heritage list

  • The art form symbolizes the close relationship between a camel and its shepherd

JEDDAH: The Saudi Heritage Preservation Society (SHPS) and Ministry of Culture (MoC) are preparing a draft proposal to inscribe one of the oldest forms of singing in the region on UNESCO’s Representative List of the Intangible Heritage of Humanity by 2021.

Ghna’a Al-Rukban, the music of the riders in Arabic, is the oldest musical genres in Arabia. It emerged long centuries before the emergence of Islam and symbolizes the close relationship between a camel and its shepherd.

It includes the form of singing known as Al-Hida’a or Al-Huda’a, which takes its name from the “hadi”, the camel driver or shepherd. This is more than just a means to get the camel to move faster or stimulate the herd to gather around the hadi when he sings. It also acts as a form of entertainment for both the driver and his camel and fills their time as they journey long across the empty deserts of the Arabian Peninsula.

According to SHPS, this form of singing is one of the most important forms of verbal expressions practiced in the Arabian Peninsula. Something similar is practised anywhere in the world where camels exist.

The SHPS and MoC are working to register this authentic Arabic tradition in collaboration with the UAE and Oman.

“The importance of Al-Hida’a comes from its reflection of human creativity in communicating with the components of the environment in which people live. Through this art, humans were able to find a way to communicate effectively with camels,” said Dr. Sultan Al-Saleh, the director of the heritage department at SHPS.

Saudi Arabia took the initiative in filing the proposal to UNESCO “since Al-Hida’a is a shared tradition among several cultures and societies in the region. Many countries were invited to participate and the UAE and Oman were the two willing to take part,” Al-Saleh told Arab News.

However, each participating country will prepare a separate file focusing on the practice of this heritage in their own community. These files will be merged later.

“Our team had been searching for and meeting with practitioners of this art and documenting their practices, narrations and knowledge about this tradition using visual and written means,” said Al-Saleh. “This is the best possible approach at the beginning of any documentation journey.”

Saudi Arabia expects Al-Hida’a to be inscribed on UNESCO’s Representative List of the Intangible Heritage of Humanity by the end of 2021, but the documentation process of this tradition continues and is constantly updated by SHPS researchers, Al-Sultan said.

The UNESCO list classifies its components under five categories; Al-Hida’a falls under that of oral traditions and expressions.

“Oral heritage is transmitted between generations verbally through narration and anecdote, therefore many of its elements may be lost if it is not documented,” Al-Saleh said.

As an official partner to UNESCO World Heritage Centre, SHPS follows its adopted methodology in documenting intangible cultural heritage.

Al-Saleh said what adds to its beauty is the fact that Al-Hida’a singing varies according to where the human and the camel are living, “For instance, our team has visited different regions in the Kingdom where this art is performed and found a vast difference on choice of words, melodies used and styles,” he said.

The camel is a distinct symbol of the desert and the Middle East, in the eyes of many Arabs, and is a creature of great beauty. The camel has played a central role in the historical development of Arabic society — where an elaborate vocabulary and extensive literature have been devoted to it. Saudi anthropologist Saad Al-Suwaiyan dedicated the sixth volume of his series “Traditional Culture of Saudi Arabia,” to this animal and its significance in the Saudi culture on different levels, including language, culture, art and singing.

Al-Hida’a is said to date back to a time where a camel driver fell from his camel and broke his arm. The story goes that when he shouted “Oh my hand! Oh my hand!” his voice made the camels surround him and follow him without effort. The drivers realized the effect of singing on camels — that it was an easier and kinder way to lead their herds. This led to the exclusion of other coercive measures such as hitting or poking on the animal’s stomach.

Some history books said the man in the story who became the first “hadi” was the Prophet Mohammad’s 17th great grandfather, Mudhar bin Nizar. Arabs inherited the tradition later on; it began with using usually incomprehensible words to lead the herd of camels, but it evolved with time as a form of poetry structured on the rajaz meter in a rhythmical beat which the camels loved. The camels would put down their heads, stretch their necks out and with a lengthened pace shuffle forward musingly while the song lasted. It is said that the rhythm used conforms to the lifting and lowering of the camel’s feet.

Al-Hida’a poetry addressed topics such pride, love, friendship, and war. It also had different styles or tones based on the occasion and was influenced by the harsh life in the desert. Arabs used to sing Al-Hida’a homecoming songs and other songs to celebrate reaching the water well, the basic source of life. 

Furthermore, the art form was mentioned in many important texts by Arab and Muslim writers. For instance, in his book “The Revival on Religious Sciences” the Muslim scholar Abu Hamid Al-Ghazali mentioned Al-Huda tradition to argue for the permissibility of music and defend the instinctive experience on ecstasy related to it.

Al-Ghazali wrote, “And the camel, in spite of his stupidity in nature, feels the effect of the driving-song to such a degree that, hearing it, he counts heavy loads light, and, in the strength of his alacrity through listening to it, holds long distances short; such an alacrity is aroused in him as intoxicates and distracts him. Then, as the desert grow long to them and fatigue and weariness under the loads and burdens seize upon them, whenever they hear someone striking up the drinking-song you will see how they extend their necks and pay attention to the singer with ears erect, and hasten in their pace till the loads and burdens shake them up; and often they kill themselves from the force of the pace and the weight of the burdens, while the do not perceive it through alacrity.”

In addition, the founder of Saudi Arabia, King Abdulaziz Al-Saud himself, was a poet and wrote many poems in Al-Hida’a style, where he told stories and expressed the thoughts and feelings he experienced through his battles uniting the country, poems which remain a living source of this country’s oral history.

Moreover, many contemporary artists perform songs celebrating this Arabic heritage, such as the collaboration between the late Tunisian singer Thekra and Libyan artist Mohamed Hassan, where they tried to document the desert singing through modern musical means, most famously in the song “Hida’a Al-Ebel.”

Other artists also featured this tradition in their songs: “Ya Jammal” by the late Palestinian singer Rim Banna, the Lebanese musician Marcel Khalifah singing “Ya Hadi Al Eys,” a poem by Mahmoud Darwish, or Syrian singer Sabah Fakhri performing Mohammed Abul-Qasim’s poem “Ya Had Al Eys.”  

Today, Al-Hida’a is still practiced to control camels across different countries, but this form of singing also exists in a more complicated style in the form of poetry dedicated to occasions such as weddings.


How the hospitality industry in Saudi Arabia is embracing environmental sustainability

Updated 27 April 2024
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How the hospitality industry in Saudi Arabia is embracing environmental sustainability

  • From the Red Sea coast to Al-Ahsa Oasis, new eco-friendly hotels and resorts are opening across the Kingdom
  • Industry leaders are boosting sustainability by cutting emissions, protecting habitats, and creating jobs locally

RIYADH: Saudi Arabia is emerging as a hotspot for international investment. Its latest hook? Sustainable hospitality.

The Kingdom led the Middle East and Africa’s hotel-building activity in 2023, with 42,033 hotel rooms constructed. This accounted for 35.1 percent of the 119,505 built in the region over the year, according to data from hotel monitoring firm STR. 

Saudi Arabia’s hotel segment is projected to generate $2.51 billion in revenue this year and is expected to reach $3.02 billion by 2027, according to Statista.

One of the Kingdom’s Vision 2030 goals is to champion sustainability across all sectors, and in turn, hotels and plazas across the country have been working to implement more environmental and eco-friendly practices in their facilities. 

From 2010 to 2019, Saudi Arabia’s tourism industry has contributed an average of 6.4 percent to the country’s gross domestic product, while recording a decline in greenhouse gas emissions. 

In contrast, the global GDP average for travel and tourism over the same period rose 4.3 percent, and emissions by 2.5 percent.

Several of Red Sea Global’s developments are already up and running along the Kingdom’s northwestern coastline, including the Six Senses Southern Dunes, The Red Sea and St. Regis Red Sea Resort. 

The company recently announced further projects pillared by environmental sustainability. 

The Four Seasons luxury wellness resort, Amaala, Triple Bay, is branded with regeneration and wellness at its core, and is set to feature a one-of-a-kind Corallium marine life institute. 

Saudi Arabia’s Triple Bay AMAALA will soon be home to a Four Seasons luxury wellness resort and is committed to sustainability, aligning with Four Seasons’ longstanding pledge to well-being. (Supplied)

Progress is also being made on a sustainability-focused staff village that will provide housing for those who work at the resort. RSG says that five international operator brands, including Six Senses and Clinique La Prairie, are expected to be confirmed in the coming months.

“Our mission to develop new destinations as beacons of responsible tourism, showcasing the best in sustainable and regenerative development, gains unprecedented urgency as our planet continues to face challenges in relation to the climate crisis and biodiversity loss,” John Pagano, RSG’s group CEO, said in a statement.

The economic zone NEOM recently unveiled three new sustainable hotels in its Leyja oasis, including three flagship Habitas properties, as well as Zardun, a sanctuary resort designed to harmonize with the surrounding ecosystem. 

NEOM’s Hotel Development division has also sponsored Hotelschool The Hague to bring about the Sustainable Hospitality Challenge, bolstering a new generation of innovation in the industry.

Many of the resorts across Saudi Arabia are built to blend in with the surrounding environment. Take AlUla’s Habitas, for example, which boasts the city’s serene desert landscape that immerses guests in its untouched backdrop.

Habitas’ sustainable design and modular construction aim to minimize environmental impacts. It is free of single-use plastics, offsets carbon emissions, and manages waste, recycling and composting. (Supplied)

The luxury resort brand demonstrates its sustainable ethos, in line with the UN Sustainable Development Goals for 2030, through the offsetting of carbon emissions, waste management and a single-use plastic free policy.

“The AlUla Sustainability Charter is at the core of every hospitality project we develop within the destination,” Phillip Jones, chief tourism officer at the Royal Commission for AlUla, told Arab News.

“From the foundational design and materials of construction to the infrastructure, and the ongoing operations, as we only work with international operators that have a proven track record in sustainability, AlUla’s hotels and resorts each contribute toward delivering on our goals, such as achieving net carbon neutrality for local emissions by 2035.”

As the Arab region demonstrates overall lower environmental sustainability due to water scarcity, harsh climate and biodiversity threats, industry leaders are redefining the buzz term to fit local standards.

There are a number of grassroots projects that examine the existing traces of environmental sustainability awareness throughout the Arab region’s history. The Kingdom’s forefathers exhibited community-centered lifestyles, for example, while Islam advises its followers to conserve food and water consumption. 

Chris Nader, CEO and co-founder of luxury ecolodge brand and management company ENVI Lodges, told Arab News: “Sustainability comes from a basis of trying to minimize our negative impacts on the environment. It’s not only nature, or animals — it’s also people.” 

KAEC will host the first eco-friendly coastal resort in the distinguished and captivating Laguna area. (ENVI Lodges image)

ENVI Laguna Bay, a sustainable project developed by Al-Rasim Hotels and Resorts, will occupy a prime Red Sea coast beachfront destination in King Abdullah Economic City, surrounded by mangroves. 

“KAEC will host the first eco-friendly coastal resort in the distinguished and captivating laguna area,” Aiad Mushaikh, CEO of Al-Rasim Hotels and Resorts, said in a statement.

The project strongly aligns with Saudi Arabia’s Vision 2030. Its road map for tourism sector growth includes respecting the land, protecting wildlife, supporting local communities, sourcing mindfully, in-house food production, engaging guests and designing a sense of place. These pillars have been built into the technical guidelines of building the lodge. 

One common belief is that building necessitates the destruction of land. But through its design principles, ENVI demonstrates different approaches that can be taken to minimize its presence within the natural landscape. The company builds low-impact lodges that blend into the environment. 

“We don’t do excavations,” said Nader. “We put our unit on stilts or decks, and we don’t build the units completely on the site so the amount of people and trucks on the site that have to come and go is very limited.”

An important element is also selecting materials from the environment, whether they be wood, rocks or mud, and sourcing materials and products that will maintain durability and integrity over time. 

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The company also champions sourcing a percentage of the ingredients used in its kitchens from in-house gardens, developing programs for wildlife protection and hiring staff from local communities, all of which are tailor-made programs for each lodge.

The whole concept is to assume the project is temporary, aiming to leave the landscape more or less in the same state it was found in. The walkways are not poured concrete, and the native species are planted to cross-pollinate.

Another way to stitch sustainable practices within the fabric of the community is to engage guests in the initiative.

“Today, guests don’t want to be spectators,” said Nader. “They don’t want to be told that the lodge is planting mangroves. They want to plant themselves. Guests want to clean the beach, or the lodges, to remove any litter and plastic and all of that. They want to be involved in saving wildlife and caring.”

Saudi Arabia’s Public Investment Fund recently launched Dan Company, which specializes in agritourism and ecotourism. Architecture and design practice LWK + Partners is working on a project with Dan Co. that aims to invigorate the agriculture industry in Al-Ahsa through hospitality, serving as a benchmark for future projects.

Ashar Valley’s Banyan Tree in AlUla has a plastic-free pledge as one of its key practices. The luxury brand is built on a sustainable ethos, committed to showing respect to its surroundings. (Supplied)

Kerem Cengiz, MENA managing director at LWK + Partners, told Arab News: “Sustainability isn’t just about the reduction of energy; sustainability is also about the way we create places that are harmoniously designed to make the way we interact with them sustainable. 

“We look at sustainability as a holistic offering, rather than a series of tick boxes that we need to achieve.

“It really is important that when we design, we don’t have a pattern book; it still saddens me that we’ve seen many buildings going up that are just glass towers. They express a certain language and vision, but are they desirable in the context of the challenges that we’re facing environmentally?”

He added that the key to bridging these sustainable values into the future of the industry is to focus on a fundamental understanding of technology and innovation. How do you put in sensors that turn off the AC when guests leave the room, for example?

InterContinental Al-Jubail’s commitment to sustainability includes eco-friendly deep cleaning, water and electricity conservation, and voluntary beach cleaning campaigns. (Supplied)

Saudi Arabia is leading the way in many development practices, said Cengiz. The Holiday Inn Tabuk is utilizing solar energy as an alternative power source in some locations, while the InterContinental Jubail carries out voluntary campaigns to clean its beaches.

Like Nader, Cengiz said that private and public developers should move towards sourcing materials that are locally or regionally available. This adds great value not only economically, but also sustainably, by cutting down on products imported from overseas, simultaneously reducing carbon emissions.

He added: “Now, Saudi is developing its own market and its own product lines. I think that, in itself, has a massive impact and I would love to see more attention on that type of thing.

“I think we’re way past the 2030 Vision now. I mean, we’re evolving it much further into something significantly more impactful.”
 

 


Saudi Coffee Co. and Bieder & Maier blend two coffee cultures

Updated 26 April 2024
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Saudi Coffee Co. and Bieder & Maier blend two coffee cultures

  • Viennese coffee-maker collaborates with local brand to buy Arabica beans from Jazan

RIYADH: The Kingdom and Austria recently celebrated the world premiere of the “Premium Saudi Blend” by Viennese coffee manufacturer Bieder & Maier and the Saudi Coffee Company.

The launch of the product brings Saudi and Austrian coffee culture together. During the presentations in Vienna and Riyadh, guests tasted the new coffee roast, catering for espresso to filter and cold brewing.  

Bieder & Maier collaborates with Jazean brand to become the world's global brand to directly acquire the finest Arabica beans from Jazan. (Supplied)

“The coffee is an embodiment of our culture and identity,” CEO of Saudi Coffee Company Khalid AbuTheeb told Arab News. “With the objective of enhancing the local coffee industry and promoting our coffee tradition, we have collaborated with Bieder & Maier, a Vienna-based coffee powerhouse.”

AbuTheeb said that the collaboration was facilitated by the Saudi Ministry of Investment. “Through this collaboration ... the Saudi Coffee Company will bring forth unique coffee blends utilizing Saudi coffee beans in a mix with international beans to the Saudi and Austrian markets,” he said.

HIGHLIGHTS

• In 2011, Viennese coffee house culture was declared an intangible world heritage, followed by Arabic coffee in 2015 and Saudi Khawlani Arabica beans in 2022.

• They have all been declared intangible world heritage by UNESCO in recognition of their respective traditions and cultural significance.

• Starting during fall this year, a number of coffee houses will be opened in Saudi Arabia, with Cenomi Retail as franchise partner.

According to AbuTheeb, they will supply the finest Saudi coffee beans directly from the Jazan region.

“As we explore roasting capabilities here in the Kingdom, we are not just content with embracing tradition; we are striving to shape the future of coffee, where innovation intersects with heritage on a global scale,” he said.

Dr. Margarete Schramboeck, the former minister of economy and digital affairs of Austria, and current Aramco digital board member, expressed her growing interest in Saudi coffee culture since she moved to the Kingdom.

“It was the year 2022 when I first came to the Kingdom and learned about the Year of Saudi coffee and the amazing culture of growing coffee in Jazan,” Schramboeck told Arab News. “Therefore, I was passionate about bringing this idea of a special Saudi blend to life. An exceptional partnership with the support of the Ministry of Investment of Saudi Arabia has been initiated. I want to thank Minister Khalid Al-Falih and team for the support.”

Recalling her visit to Jazan and its coffee-growing families, Schramboeck said: “The quality and tradition of coffee has deeply impressed me.”

Rudi Kobza, founder and CEO of Bieder & Maier Vienna, stressed the importance of the collaboration. “The Saudi heritage is unique and the ambition of the Saudi Coffee Company is impressive. The Premium Saudi Blend brings this philosophy in an authentical way alive. This can be experienced soon in our first Bieder & Maier cafe in Saudi Arabia, which we will operate with our partner Cenomi, as well as in Vienna.”

“Austrians share a common passion for coffee. Therefore, I was passionate about developing this project. When Saudi Arabia meets Vienna, the home of the Arabica coffee bean combines with the home of traditional coffee house culture to create a particularly enjoyable coffee project.”

In 2011, Viennese coffee house culture was declared an intangible world heritage, followed by Arabic coffee in 2015 and Saudi Khawlani Arabica beans in 2022. They have all been declared intangible world heritage by UNESCO in recognition of their respective traditions and cultural significance.

Starting during fall this year, a number of coffee houses will be opened in Saudi Arabia, with Cenomi Retail as franchise partner.

 


Excavators held for violating water system

Updated 26 April 2024
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Excavators held for violating water system

  • The discovery was made during field tours carried out by the water department

TUBARJAL: The Al-Jouf branch of the Saudi Ministry of Environment, Water and Agriculture has apprehended three excavators who were found to be violating the water system in Tubarjal.
The discovery was made during field tours carried out by the water department, in cooperation with the competent authorities in the governorate.
Separately, authorities in Addayer in the Jazan region have arrested seven Ethiopians for smuggling 105 kg of hashish. Legal procedures have been completed against the offenders who were handed over, along with the seized items, to the competent authority.
Border guard patrols in the Al-Harth area of Jazan have also foiled an attempt to smuggle 71 kg of hashish, with initial legal procedures completed and the find handed over to the competent authority.
Security authorities have reiterated their appeal for citizens and residents to report any information regarding drug smuggling or selling by calling 911 in Makkah, Riyadh, and the Eastern Region, and 999 in the rest of the Kingdom’s regions.
Those with information may also contact the General Directorate of Narcotics Control at 995 or at [email protected].


48th Saudi relief plane for Palestinians

The aid is part of the humanitarian and relief efforts provided by Saudi Arabia through KSrelief. (SPA)
Updated 26 April 2024
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48th Saudi relief plane for Palestinians

  • The plane carried shelter materials to be transported to the conflict-affected Palestinians in the Gaza Strip

AL-ARISH: The 48th Saudi relief plane for Palestinians in Gaza arrived on Friday at Al-Arish International Airport, Egypt.

It was operated by the King Salman Humanitarian Aid and Relief Center, in coordination with the Saudi Ministry of Defense.

The plane carried shelter materials to be transported to the conflict-affected Palestinians in the Gaza Strip.

The provision of aid is ongoing from the Kingdom, which has stood firm with the Palestinians amid crises and tribulations.

 


Direct KSA to Iraq flight routes announced

Updated 26 April 2024
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Direct KSA to Iraq flight routes announced

  • These flights, along with flights to Baghdad and Irbil, will commence from June 1.

RIYADH: The Saudi General Authority of Civil Aviation announced the launch of direct flights from Dammam to Najaf, the Saudi Press Agency reported on Friday.
The decision is in line with the Kingdom’s national aviation sector strategy, aimed at doubling capacity to accommodate over 330 million passengers annually, and extending services to more than 250 global destinations.
These flights, along with flights to Baghdad and Irbil, will commence from June 1.