Waela Collection (@waelacollection) is a Riyadh-based contemporary ready-to-wear label for those seeking the latest fashion but with a touch of tradition.
“I try to combine elegant yet practical designs that we can wear not only during the month of Ramadan, but throughout the year and even while traveling,” Waela Al-Khereiji told Arab News. “My designs are inspired by international fashion designs while preserving our religious identity.”
Al-Khereiji, who is the owner of Waela Collection, had a passion for fashion design from a young age.
“I studied at King Abdul Aziz University in Jeddah, majoring in special children studies, but I didn’t find myself very passionate about this field. So I decided to enroll in fashion courses at the London College of Fashion and attended courses in Riyadh.”
She first started selling ready-made clothes that were designed by others but, after a while, felt the urge to design clothes that represented her identity and culture. Her family and friends supported the idea and she took the decision to start her own fashion line.
Al-Khereiji started her business in 2010, and is thinking of expanding her business globally. “Of course, I went through many stages and experiences until I got to where I am now. Since the beginning of my project the most important thing for me was choosing the right and best materials suitable for our climate. Our market is flooded with cheap and bad materials so I usually choose cotton fabrics and linen.”
The designer is targeting Arab and Gulf women in particular. She said her designs were practical and casual and could be worn everywhere — at work and when traveling. “It is also possible to wear them at parties as well.”
She said it was difficult to be a designer in Saudi Arabia because she had to do everything herself, from designing the dress to drawing the sketch or pattern and sewing it.
“Abroad there are special companies and places for each step,” she explained. “In addition, if I want to be unique, I have to import the fabrics from abroad so that they are exclusive and original.”
She was grateful for receiving many words of encouragement, and although pleasing customers was a priority it was also a hard thing to achieve.
Al-Khereiji said she and a group of designers were lucky this year because they started the season with a huge exhibition in Riyadh. “It was very successful, unfortunately, other exhibitions were postponed and canceled due to the coronavirus pandemic, however, there is huge online demand due to the current circumstances.”
Startup of the Week: Label offers contemporary wear with a touch of tradition
https://arab.news/ygmxu
Startup of the Week: Label offers contemporary wear with a touch of tradition
- Al-Khereiji started her business in 2010, and is thinking of expanding her business globally
Saudi FM holds meetings on sidelines of Ukraine Peace Summit in Switzerland
RIYADH: Saudi Arabia’s Foreign Minister Prince Faisal bin Farhan on Saturday met today with his Ukrainian counterpart, Dmytro Kuleba, on the sidelines of the Ukraine Peace Summit, being held in the Swiss city of Lucerne.
During the meeting, they discussed developments in the Ukrainian-Russian conflict, opportunities to enhance cooperation between the Kingdom and Ukraine, and ways to support and develop it in many fields, the Kingdom’s foreign ministry said.
Prince Faisal also held talks with Iraq’s Deputy Prime Minister and Foreign Minister Fuad Hussein, where they reviewed relations between their two countries and ways to strengthen and develop them, and discussed regional and international developments.
In a separate meeting with European Council President Charles Michel, the two sides reviewed relations and existing cooperation between the Kingdom and the EU countries and discussed ways in achieve security and stability in the region and the world.
He also discussed ties with Norwegian Prime Minister Jonas Gahr Store.
The Saudi minister had arrived in Lucerne earlier on Saturday to head the Kingdom’s delegation at the major conference, where more than 100 countries and organizations have gathered to forge a path to peace in the Russia-Ukraine conflict.
Successful test flight of electric taxi opens up new vistas for transportation of Hajj pilgrims
- Self-driving electric vehicles could be shuttling pilgrims from Jeddah to Makkah by 2026
- Saudi Arabia aims to become the first country to operate the sustainable transport technology
JEDDAH: Not so long ago, the very notion of flying cars was considered pure science fiction. However, a recent public demonstration in Saudi Arabia has shown that the technology is not only real, but could soon become a staple of the public transport and logistics network.
Officials from the Kingdom’s Ministry of Transport and Logistics, the General Authority of Civil Aviation, and the Ministry of Hajj gathered in the Saudi city of Makkah on June 12 to watch what was billed as the first successful test flight of a self-driving aerial taxi.
The EH216-S eVTOL electric aerial vehicle took off in an autonomous trial designed to showcase its potential for transporting pilgrims between the holy sites, facilitating emergency travel, delivering medical equipment, and providing logistical services.
It is the world’s first air taxi licensed by a civil aviation authority.
Saleh bin Nasser Al-Jasser, the minister of transport and logistics and chairman of GACA, said the air taxi trial is part of the Kingdom’s broader initiative to provide the latest transport technologies.
“The trial was done in order to make sure the air taxi could provide services during the Hajj season,” Al-Jasser told Al Arabiya, speaking from inside the aerial vehicle.
“Pilotless and controlled from the ground, this aircraft fits in two people and can fly without fuel for a distance of up to 40 km, powered only by electricity, in full compliance with all safety parameters.”
The trial provided valuable insights and data to support GACA’s development of an advanced air mobility road map, including a regulatory framework tailored to provide safe and sustainable air transport solutions for Hajj pilgrims.
Al-Jasser said further trials and experiments would be carried out in future to allow the vehicle to fly over a longer distance and with increased speed.
“We are following up on all the technologies available in order to be among the first countries that can benefit from these services, particularly in serving Hajj pilgrims,” Al-Jasser told Al Arabiya.
The Ministry of Transport and Logistics plans to roll out the new electronic vertical take-off and landing models, or eVTOLs, by 2026. Once up and running, passengers will be able to travel between Jeddah and Makkah in less than 20 minutes.
“This groundbreaking trial is a pivotal step towards a faster, more efficient, and sustainable Hajj travel,” Al-Jasser said in a statement. “Saudi Arabia is leveraging pioneering technologies to empower pilgrims with a seamless and sustainable pilgrimage experience.”
In doing so, Saudi Arabia aims to support a modern transport sector in line with the goals of Vision 2030 — the Kingdom’s economic diversification agenda.
Flying taxis are not the only technology developed under the Kingdom’s national transport and logistics strategy. Electric road vehicles and hydrogen-powered trains are also revolutionizing how the public and cargo will get from A to B.
Alongside the deployment of new vehicles, Al-Jasser said his ministry is developing smart mobility, drafting legislation and regulations, and providing experimental environments to test their real-world application.
These and other innovations, including AI-controlled traffic-management cameras and drones, are expected to help reduce passenger travel times in congested areas, particularly during emergencies, facilitate the transport of goods and medical supplies, and speed up surveillance and inspection tasks.
Speaking after last week’s demonstration, Abdulaziz Al-Duailej, president of GACA, said he and his department are committed to developing services that will allow pilgrims to perform their rituals with ease.
“This air taxi trial marks a major advancement in integrating advanced air mobility solutions into Saudi Arabia’s aviation landscape,” he said in a statement.
“GACA is committed to enabling new safe and sustainable forms of air transport, elevating travel for pilgrims and passengers across Saudi Arabia. This trial acts as a proof of concept for multiple use cases and contributes to the advancement of mobility solutions across the Kingdom.”
He added: “We appreciate the instrumental support of Front End and EHang to mark this historic milestone for Saudi Arabia.”
Front End, a leader in integrating advanced technologies across various sectors, was the Saudi company behind last week’s demonstration, supported by its Chinese partner, EHang, a leading urban air mobility technology platform company.
“Front End is paving the way to a new era in smart mobility solutions, potentially revolutionizing Hajj transportation,” Majid Al-Ghaslan, the firm’s CEO, said in a statement.
“Aligned with Saudi Vision 2030, our purpose is to foster a ‘Connected Kingdom,’ serving as a gateway for our partners to access growth opportunities in Saudi Arabia and the wider region.
“This achievement stands as a testament to the power of government-private partnerships in accelerating new technology adoption. Partnering with EHang made this pioneering solution a reality.”
He added: “These eco-friendly marvels offer a cost-effective solution for urban transportation, tackling congestion while aligning perfectly with the Kingdom’s goals for a sustainable future. This advancement underscores Front End’s dedication to national progress and its commitment to shaping a greener, more efficient tomorrow in mobility.”
Also speaking after last week’s demonstration, Huazhi Hu, founder, CEO, and chairman of EHang, said: “This debut flight of the EH216-S pilotless eVTOL in Saudi Arabia marks a significant milestone in EHang’s ongoing internationalization and an important step forward in propelling global advanced UAM reform, showcasing the potential of our pilotless eVTOL products and solutions for widespread adoption in the Middle Eastern market.
“Looking ahead, with the strong support of GACA and in partnership with Front End, we will work together to establish a benchmark for regular AAM operations in Saudi Arabia, driving progress in both regional and global AAM markets.”
Saudi Arabia has invested hundreds of millions of dollars into AAM solutions under the Saudi Aviation Strategy, which aims to transform the Kingdom into the Middle East’s leading aviation hub by 2030.
The strategy is unlocking more than $100 billion worth of investment, with passenger numbers growing by 26 percent in 2023 to 112 million.
Saudia, the Kingdom’s flag carrier, has unveiled plans to launch its own air taxis by 2026 to help ferry Hajj pilgrims between King Abdulaziz International Airport in Jeddah and hotels in Makkah close to the Grand Mosque. It plans to purchase around 100 aircraft.
The chosen model for these air taxis is the German-made Lilium jet. Although the initial plan is to transport pilgrims, Saudia is also looking at options to connect to various other destinations, contributing to the Kingdom’s burgeoning tourism sector.
The potential for this technology was amply demonstrated in 2021 when NEOM, Saudi Arabia’s new smart city in the Kingdom’s northwest, teamed up with German company Volocopter to establish a joint venture to scale advanced air mobility. They successfully tested a flying taxi in 2023.
Travelers making the Hajj pilgrimage will have to wait until 2026 before they can try out the flying taxis for themselves.
Seeing is believing for these virtual pilgrims
- Dutch medtech firm offers bedbound worshippers a high-tech Hajj experience
RIYADH: Once a year, millions of Muslims from all walks of life make their way to Makkah to perform one of the five pillars of Islam.
The journey can be demanding, with pilgrims spending days walking long distances. Unfortunately, the taxing experience can lead to injury or health problems, and some are unable to complete the pilgrimage.
Last year, SyncVR Medical partnered with King Abdullah Medical Complex in Jeddah to bring their virtual reality application, SalaamVR, to injured and hospitalized pilgrims, allowing them to experience a virtual Makkah. The project is expected to continue in KAMC in Jeddah this year.
Floris van der Breggen, CEO of SyncVR Medical, told Arab News: “We work with quite a few different countries, including Germany, UK, Denmark, etc. I think the openness from the people in Saudi Arabia was the most open mindset that I have experienced.
“If someone uses the technology for the first time, they don’t only see the value of what they’re seeing at that moment, but they also see the future.”
Overseen by a nurse, patients using the technology are immersed on the road to Makkah, seeing all the relevant Hajj spots such as Muzdalifa, Mina, Mount Arafat, and the Kaaba, which they witness from sunrise to sunset while surrounded by other virtual pilgrims.
HIGHLIGHTS
• SyncVR Medical was one of many companies that took part in the 2023 HealthTech Innovation Summit and Expo in Riyadh.
• Patients scored SalaamVR tech an average of 8.9 for the extent it enhanced their sense of relaxation and well-being.
The whole trip takes no more than 10 minutes, after which they are offered an opportunity to virtually visit other places in the world, swim with dolphins, or venture into a jungle.
Pilgrims can receive medical attention, while also enjoying Hajj experience.
When tested on pilgrims who sought medical treatment for extreme fatigue or dehydration, infections, or even sprained ankles, the pilot program’s results were promising.
Of the overall patients’ questionnaire scores, the average was 8.86/10 for how likely they are to use extended reality as a preferred method for pain and stress management in future medical procedures.
Patients also scored the technology an average of 8.9 for the extent of the XR experience to enhance their sense of relaxation and well-being.
SyncVR also facilitates the introduction of virtual and augmented reality in healthcare, with education apps that supplement staff education, surgery and anatomy training, nursing simulation training, and patient education.
“People are very keen to influence things (here) and are way less conservative than other countries,” van der Breggen said.
“What has been really challenging is the key innovation hurdle, which is that you’ve shown that (the technology) works, everyone has that thirst about it, it can basically be used tomorrow. But then it still needs to come into clinical practice; management needs to accept it. That just takes quite a long time.”
The medtech company was established five years ago with the aim of using virtual reality to enhance social experiences, and broaden the technology’s sphere beyond the video gaming industry.
One of its first projects was designed for cancer patients, using the technology to alter their emotional state while undergoing chemotherapy.
“Of course, these patients are overwhelmed by their cancer, thinking about their life and how to spend it. What we did was provide VR headsets, and it worked so positively there. Instead of patients being completely silent and in a negative state, they were uplifted and started talking to each other and escaped those negative thoughts,” van der Breggen said.
“Their life, however long or short it will be, can be really meaningful, and that’s what a virtual reality experience can bring.”
SyncVR Medical was one of many companies that took part in the 2023 HealthTech Innovation Summit and Expo in Riyadh, where it exhibited an all-in-one application platform to help patients. From hardware to software, the company’s products can help with pain anxiety, stress reduction, rehabilitation, and medical education through immersive simulations.
Originally based in one hospital in the Netherlands, SyncVR Medical now supplies 200 hospitals across Europe with its health technology, and aims to be the largest platform for extended reality healthcare on the continent. The SalaamVR application is the firm’s introduction to the Saudi market.
“This technology, by giving a completely different experience and taking them to a new world, has a primary effect on the brain. That effect is the same in the Netherlands as it is in Saudi Arabia, Canada, Australia or Vietnam. The market (in Saudi) may be a bit smaller, but that’s where we’d have an impact,” van der Breggen said.
Saudi Arabia’s hackathons seek solutions to pilgrimage challenges
- Dania Moayad, an Iraqi pilgrim who performed Hajj in 2021, told Arab News: “Using the Eatmarna application made my pilgrimage journey incredibly smooth and efficient
JEDDAH: Every year, more than 2 million people visit Saudi Arabia to perform the sacred ritual of Hajj, leading to challenges in transportation, crowd management and communication. In response, Saudi Arabia has leveraged hackathons and adopted innovative technological solutions to tackle these obstacles.
A hackathon is a collaborative event, typically a multi-day challenge, in which programmers, designers and project managers work intensively on software projects.
These events might focus on a variety of topics, such as developing new software, devising inventive solutions to specific difficulties or exploring cutting-edge technologies. Participants form teams to brainstorm ideas, build prototypes and create working software or hardware projects within a set time window.
Hackathons are commonly organized to foster creativity, innovation and teamwork, often leading to the creation of new products, services or tools.
In 2018, Jeddah hosted Hajj Hackathon, the largest hackathon in the Middle East with thousands of developers and 18,000 enthusiasts participating. Organized by the Saudi Federation for Cyber Security, Programming and Drones, the event set a Guinness World Record for the largest number of participants.
The first Hajj Hackathon in the region attracted top programmers to innovate technical solutions, improving pilgrims’ experience and fostering profitable projects. It reflects Saudi Arabia’s commitment to innovation, aiming for regional and global tech leadership, supporting young talents and achieving Vision 2030 goals.
FASTFACTS
• The Historic and Enrichment Sites Hackathon in April this year attracted about 700 participants from 15 cities across the Kingdom, with a panel of 12 judges, 16 trainers and 10 guides overseeing the innovative projects.
• The event included 20 training courses, six educational trips, 10 lectures and 12 guidance sessions.
Steve Wozniak, Apple co-founder, was appointed as the Saudi TechHub platform ambassador at the time.
In the first season of the Hajj Hackathon, the Turjuman app achieved first place, winning the coveted SR1 million ($266,000) prize pot. Developed by a group of Saudi women, the app offers translation of signs and guide boards in Makkah and the holy sites without the use of the Internet. The Hajj Wallet app took second place, winning SR500,000, and the Ru’ya app came third, winning SR350,000.
Turjuman assists pilgrims in their own languages, created by five Saudi women united by a common goal: Samaher Al-Hadhli, Raghda Qadhi, Bayan Al-Ghamdi, Rawan Al-Matrafi and Reham Marghalani.
By the next Hajj season in 2019, Turjuman became a helpful tool supporting 10 languages — Indonesian, Malay, Filipino, Hindi, Urdu, Bengali, French, Russian, Turkish and English — and featuring more than 400 signboards distributed across Mina, Muzdalifa, Arafat and the Grand Mosque.
During the challenging years of 2020 and 2021, the Kingdom leaned heavily on modern technologies, especially facing the challenge of the global COVID-19 pandemic.
The 2020 Hajj season stood out due to the government’s extensive measures to prioritize pilgrim safety and curb the spread of the virus. Pilgrim numbers were significantly reduced and restricted to individuals within the Kingdom.
The Ministry of Hajj and Umrah introduced the Eatmarna application during this critical period. The application simplified Umrah and visitation procedures over two years, where it issued 43,432,985 Umrah permits. Drawing users from 213 nationalities, it also facilitated 6,363,288 permits for prayer in the Rawdah Sharifah at the Prophet’s Mosque.
In 2022, Eatmarna was replaced by the Nusuk, which eased the process for pilgrims worldwide, simplified electronic visa procedures and enhanced pilgrims’ experiences. Nusuk remains the primary application for these purposes.
The effects of technological innovations on the cultural and spiritual aspects of the Hajj refer to how new technologies developed during these hackathons impact the experience of pilgrims. These innovations can enhance various aspects of the Hajj journey, such as improving safety, providing better access to information and facilitating smoother logistics.
Dania Moayad, an Iraqi pilgrim who performed Hajj in 2021, told Arab News: “Using the Eatmarna application made my pilgrimage journey incredibly smooth and efficient. It provided real-time updates, guidance and essential information that enhanced my overall experience.”
Asia Ahmad, a pilgrim from Sudan who performed Hajj in 2021, said: “Eatmarna revolutionized the way I performed my pilgrimage. It simplified complex procedures, helped me navigate crowded areas, and ensured I didn’t miss any important rituals. Truly a modern marvel for pilgrims.”
As COVID-19 restrictions eased and pilgrims returned to full capacity to perform their rituals by 2022, the Ministry of Hajj and Umrah, in collaboration with the Guests of God Service Program, a part of Saudi Vision 2030, launched the second Hajj Hackathon, rebranded as the “Hajj and Umrah Challenge” initiative. This event attracted 1,500 participants and aimed to gather and implement creative ideas to enhance the pilgrim experience through innovative solutions.
The goal was to enable innovators and entrepreneurs to develop technological solutions to improve services for pilgrims. The challenge gathered 40 participants, both in-person and remotely, across six tracks: crowd management, waste management, housing, catering, health, and transportation.
Submissions were narrowed down to 13 by a jury of ministry and tech experts, then to 10 final ideas, with prizes totaling about SR150,000.
Participants attended introductory meetings and workshops to help solve key challenges. The Ministry of Hajj and Umrah adopted the top five winning entries and turned them into business accelerators for real-world implementation.
The Ma’alam team from the Technical College for Girls in Makkah won first place in the challenge. Their application guided pilgrims to the holy sites, with plans to expand services to guide tourists, citizens and residents to the Kingdom’s prominent landmarks.
The app introduces pilgrims to historical landmarks by gathering information, converting it into text, recording it as audio and mapping it to coordinates. Pilgrims receive voice notifications about landmarks based on their location, with options for language and voice commentators.
The second Hajj and Umrah Challenge was held in 2023 during the Hajj and Umra Expo, with 300 teams from around the world participating. This challenge aimed to develop technical projects to serve pilgrims, bringing together programmers and innovators to create solutions for the challenges facing the Hajj and Umrah systems.
The focus was on providing innovative solutions in six tracks: providing information related to the pilgrimage journey, food and hospitality, services for people with disabilities, waste recycling, baggage transportation, and guiding the lost.
The first stage involved about 800 contestants, with 11 teams qualifying for the final stage, from which five winning teams were selected for their innovative ideas. The Makkah Story application won the first-place prize pot of SR50,0000.
Raghad Al-Shareef, the leader of the team consisting of three participants and a graduate of business administration from Umm Al-Qura University in Makkah, told Arab News: “Makkah Story application focuses on highlighting Makkah’s archaeological landmarks and historical stories, as well as providing tourist guidance for the pilgrim and visitor to offer them an enriching experience.”
“We worked day and night over four days … winning feels indescribably amazing,” she said.
The second-placed team, Mataie, won the SR40,000 prize, while the third-placed team, Ehtiwa, which translates to “contain,” received the SR30,000 award.
The team leader, Jumana Al-Wafi, 22, also from Umm Al-Qura University, told Arab News: “Our idea is about the path of waste accumulation in the holy sites. We came up with the idea of relying on the Haram cameras to support artificial intelligence by detecting waste on the streets or containers by notifying the competent authorities that area A has an 80 percent waste piling, and that action should be taken.”
This year in April, aiming at enriching the cultural and religious experience of pilgrims, Umm Al-Qura University and the Ministry of Hajj and Umrah conducted the Historic and Enrichment Sites Hackathon, a groundbreaking event that attracted about 700 participants from 15 cities across the Kingdom, with a panel of 12 judges, 16 trainers and 10 guides overseeing the innovative projects.
The event, which included 20 training courses, six educational trips, 10 lectures and 12 guidance sessions, showcased cutting-edge solutions to enhance the pilgrimage experience.
The winning projects were announced, with the Guide project clinching the top spot for its innovative approach. The “Development of Al-Dira Mosque” project secured second place, while Maalim claimed third in the design and creative thinking category.
In the enrichment, marketing and awareness track, Jawlaty emerged as the winner, followed by Trahalkom in second place and Wasl in third.
In the digitization of the historical heritage category, Ma’alem took the lead, with Nafezat Al-Haramain and DMaps securing second and third place respectively.
The Ministry of Hajj and Umrah emphasized the importance of the challenge in developing the Kingdom’s youth’s digital capabilities by employing their capabilities and relying on their promising talents.
25 arrested for violating Hajj regulations
- Offenders apprehended at entrances to Makkah
ARAFAT: The Saudi Ministry of Interior has said that Hajj security forces have apprehended 25 individuals at the entrances to Makkah for violating Hajj regulations and instructions, including performing rituals without a permit. The individuals include seven expatriates and 18 citizens, who were transporting 103 violators.
The seasonal administrative committees of the General Directorate of Passports issued 24 administrative decisions against the offenders. These resulted in a prison sentence of 15 days for each transporter; a financial fine of SR10,000 ($2,666) for each violator transported; public shaming; the deportation of expatriate transporters with a ban on re-entry into the Kingdom for a legally specified period after serving the sentence; and the confiscation of two vehicles used in transportation.
The ministry urged all citizens and expatriates to abide by and comply with Hajj regulations and instructions to ensure that pilgrims can perform their rituals in security, safety and comfort.
Earlier, Djibouti’s Ambassador to Saudi Arabia Dya-Eddine Said Bamakhrama supported the regulations taken by the Saudi government.
He posted on X: “As the ambassador of the Republic of Djibouti and dean of the Diplomatic Corps accredited to the Kingdom of Saudi Arabia, I, along with the entire diplomatic community, fully support the security, regulatory, and health measures implemented by the Kingdom’s government. These efforts are designed to ensure that pilgrims can perform their pilgrimages in safety and security.
“These measures aim to manage the movement of over 2 million pilgrims residing in and traveling through the holy sites simultaneously. To ensure order and maintain the sanctity of the place, it is necessary to organize the pilgrimage by granting permits to control the Hajj process, thereby ensuring the comfort and reassurance of the pilgrims.
“We commend all these significant measures and services provided by the Kingdom’s government, from the moment the pilgrims arrive and throughout their stay.
“We urge everyone to adhere to these regulations and follow them diligently. As the Almighty says, Hajj is (during) well-known months, so whoever has made Hajj obligatory upon himself therein (by entering the state of ihram), there is (to be for him) no sexual relations and no disobedience and no disputing.
“Therefore, anyone who violates this divine rule by turning Hajj into a platform for debate and raising slogans contrary to God’s command is acting against the values and international agreements that countries have committed to in the organization of Hajj.
“Such actions threaten the security, comfort, and peace of all pilgrims. We urge everyone to adhere to the regulations.
“Finally, we ask God Almighty to accept everyone’s good deeds.”
