Start-up of the Week: UnitX - Making supercomputers accessible and affordable

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UnitX which was founded in December 2017, provides a cloud-like online platform that allows users to harness the power of 14 supercomputers, three of which are located in Saudi Arabia. (AN Photo/Huda Bashata)
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UnitX which was founded in December 2017, provides a cloud-like online platform that allows users to harness the power of 14 supercomputers, three of which are located in Saudi Arabia. (AN Photo/Huda Bashata)
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UnitX which was founded in December 2017, provides a cloud-like online platform that allows users to harness the power of 14 supercomputers, three of which are located in Saudi Arabia. (AN Photo/Huda Bashata)
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UnitX which was founded in December 2017, provides a cloud-like online platform that allows users to harness the power of 14 supercomputers, three of which are located in Saudi Arabia. (AN Photo/Huda Bashata)
Updated 26 November 2019
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Start-up of the Week: UnitX - Making supercomputers accessible and affordable

  • UnitX is a startup based at King Abdullah University of Science and Technology (KAUST)
  • Provides cloud-like online platform that allows users to harness power of 14 supercomputers

JEDDAH: Supercomputers offer incredibly powerful processing capabilities but the high cost and a need for skilled operators means that they are mainly used by government organizations and other large institutions and corporations.

UnitX, a startup based at King Abdullah University of Science and Technology (KAUST), aims to change this by offering on-demand access to the powerful technology, making it easily accessible and affordable to a much wider range of businesses. The company, which was founded in December 2017, provides a cloud-like online platform that allows users to harness the power of 14 supercomputers, three of which are located in Saudi Arabia.

“In the GCC and the Kingdom especially, there is a lot of buzz around artificial intelligence (AI), machine learning and simulations,” said UnitX CEO Kiran Narayanan. “Everybody talks about this but what they don’t talk about is that there’s a huge skills gap in the industry when it comes to data engineers and data scientists.

“Also, the companies that do have this talent on board, they find that their engineers and scientists spend more than 50 percent of their time dealing with software and hardware infrastructure issues rather than focusing on business outcomes. And so there’s a problem of skills and there’s a problem of infrastructure management, because of which companies lose productivity and lose money.

“There’s an access barrier as well: Large institutions such as government bodies have supercomputers but a regular company or customer, an end user, can’t get access to them because the supercomputer centers have security protocols and they don’t trust them. So there is a need for (supercomputers) and there is a supply of them but the two don’t meet. This is the gap we bridge, the problem we solve.

Supercomputers are already being used in the Kingdom, Narayanan said.

“Companies such as (Saudi) Aramco and universities such as KAUST have them,” he added. “What we want to do is democratize supercomputing, this technology that is very fast at solving huge problems such as big-data analytics, machine learning and AI. We want to hand this power to regular industries, not just the largest corporations.”

A supercomputer costs anywhere between $100 million to $250 million, said Narayanan, plus an additional $5-$6 million a year for the power and the skilled team that is needed to operate and maintain it. As a result, businesses face two main constraints when they want to make use of the technology.

“One is the high capital expense and the high level of skill required to own and operate these machines, and managing the infrastructure requires teams of IT people,” he explained. “So the key to democratizing this is to break down these barriers of skill, cost and management issues.

“(UnitX) has a software platform that makes supercomputing as easy as using Netflix. Just as you log in to a Netflix account through a web browser, you log in through the UnitX platform and, just as Netflix (provides) movies, the Unit X platform (provides) applications for big data analytics, AI and machine learning, and simulations that can be deployed onto supercomputers connected to the platform.”

Product engineer Mohammed Ghawanni said: “You can access the platform using a browser, as with any website. After logging in, you can launch a job. The jobs you can send to these supercomputers are for data analytics, machine-learning models or simulations.”

As an example of the work that can be carried out, he gave running simulations that test the endurance of automobiles.

“Manufacturers can do the testing with computers instead of manufacturing many cars and damaging them,” he said. “It is much more cost-efficient.”

Ghawanni also highlighted the lack of access to supercomputers for smaller businesses, the high costs involved and the need to employ teams of experts to create and implement the programs to run on them.

“We provide access to supercomputers in a manner that is both time and cost efficient and (users) will have faster results at less cost, and truly innovate,” he added. “The platform is easy to use and accessible via browser, so they don’t need experts to help them anymore.”

UnitX has recently raised an early stage round of funding from KAUST Innovation Fund and Saudi Aramco Entrepreneurship (Wa’ed). “Having these respectable names back us is a validation of our business idea. It gives us a massive boost of encouragement, and we are lucky to have found investors with whom we share a common goal and vision- that of digital transformation of the economy here in KSA”, Narayanan said.

Unit X was one of the finalists of the Entrepreneurship World Cup at the Misk Global Forum 2019.


Meet Abdelrahman Mohammed: The artist behind Metro Boomin’s Egyptian concert poster

Updated 01 May 2024
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Meet Abdelrahman Mohammed: The artist behind Metro Boomin’s Egyptian concert poster

DUBAI: US record producer Metro Boomin on Tuesday performed for the first time in Egypt to a crowd of 30,000 in front of the Pyramids of Giza, with the promotional poster for the concert designed by Egyptian artist Abdelrahman Mohammed.

Mohammed’s style incorporates elements from the golden age of Arab cinema in the 1940s to 1960s, redesigned with modern pop culture themes.

Arab News spoke to the artist, who said he is “very grateful” that his work is getting recognition.

 

“I was approached by the producer of Metro Boomin’s concert who works for Live Nation, and she asked me if I wanted to design the official promotional poster for the concert, and I couldn’t pass up on the opportunity,” he said.

The poster features a red and black background with the pyramids and sphinx behind the artist. It was shared on Live Nation’s Instagram account.

“I used Metro’s iconic black and red colors and incorporated his style as an artist. The concert is set in front of the Pyramids of Giza so it was a no-brainer to use that as a strong visual element for the poster,” Mohammed said.

The 24-year-old works as a full-time graphic designer and has accumulated more than 74,000 followers on Instagram.

As a teenager, Mohammed began experimenting with design but lacked the proper equipment to explore his talent.

By 2018, he was able to get his hands on a computer and delve into the world of graphic design.

“I found myself drawn to designing posters with an old-school design. I draw inspiration from old-school movie posters, specifically ones from Arab cinema, because this certain style is not very common and no one really knows much about it,” said Mohammed.

Some of his most notable pieces are fan posters for the popular series “How I Met your Mother” and blockbuster movie “Dune.”

 

He said: “I loved the idea of mixing between the Western style of art and classic Middle Eastern style of art.”

People are drawn to the art style because it combines their culture and heritage, as well as their musical and theatrical interests, he added.

“I love when people get excited by my work and the reaction on social media has been amazing. It’s also amazing to get some form of international recognition for my work like the opportunity to design a poster for a huge rapper,” he said.

When asked, the artist could not pick his favorite work and said each is unique in its own way, but that one piece stands out to him.

“The poster I designed for ‘Fight Club’ is special to me and I have a lot of love for it,” he added.

 

Hard work and passion matter more than talent in creating art, he said.

“Art is something anyone can learn and continue to learn, and if you are passionate about it and truly love your work, you will find success.”


DJ Peggy Gou makes waves in the Middle East, eyes collaborations with Arab artists

Updated 01 May 2024
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DJ Peggy Gou makes waves in the Middle East, eyes collaborations with Arab artists

ABU DHABI: South Korean DJ and singer Peggy Gou is no stranger to the Middle East. She wowed fans this week at the Louvre Abu Dhabi in the UAE, performing in celebration of the newly opened exhibition “From Kalila wa Dimna to La Fontaine: Travelling through Fables,” and revealed that she would consider collaborating with Arab artists.

She told Arab News the morning after the event: “I woke up this morning and was thinking what happened last night. It is one of those events that is so meaningful. I’ve been to Abu Dhabi twice just to see the exhibitions. It’s more than a museum to me. It is a community, where people even go to hang out. That’s how beautiful that place is.”

Gou was among the first performers to take the stage at the Louvre Abu Dhabi in front of an audience, she said.

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by Peggy Gou (@peggygou_)

“I know David Guetta did it once before without an audience during COVID-19 … It was my first time playing in Abu Dhabi. It was insane. It was a very, very special night, and I want to do more,” she added. 

Gou incorporates Arab-inspired music into her performances, noting that “people just love it, and they love percussion.”

To the artist, music is like a feeling. “It is really hard to rationalize it,” she said. “When you love it, you just love it,” she added, expressing her admiration for Arab melodies.

“This is maybe the reason why people support my music, even though they don’t understand the language. Sometimes they just feel it, they just love it,” she explained. 

“I love our music, but at the same time, I’m considering collaborating with an Arab artist because there are a lot of talented Arab musicians here,” she said. “I have many friends here who recommended me some artists, and I want to check it out.

“I never say no. I love making music with different languages.” 

Gou has performed in Saudi Arabia multiple times.

“Every time I go there, it’s different. But what I can say is it’s always changing in a good way. In the very beginning, I felt like they weren’t going to understand my music,” she recalled.

But the DJ said that her last performance in AlUla was one of her favorites. “People were just shouting, screaming, and dancing as if there was no tomorrow,” she said.


Amy Schumer revisits stance on Israel’s war against Gaza in new interview

Updated 01 May 2024
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Amy Schumer revisits stance on Israel’s war against Gaza in new interview

DUBAI: US comedian-actress Amy Schumer has clarified her stance on Israel’s ongoing war against Gaza after receiving backlash for her social media posts about the conflict.

Speaking to Variety, Schumer said that while she supports the Jewish people, she does not agree with Israel’s Prime Minister Benjamin Netanyahu.

“I don’t agree with anything that Netanyahu is doing, and neither do the Israelis I know,” she said. “Of course, what’s going on in Gaza is sickening, horrifying and unthinkable. And I don’t think it’s OK to hate anyone because they were born Jewish.

“It’s gotten to this place,” Schumer added, “where you can’t speak up for other Jews without people feeling like it’s a slight to the conditions in Gaza.”

Since the events of Oct. 7, Schumer has used her official Instagram page to campaign on behalf of Israel’s operation and call for the release of hostages held in Gaza.

She is also among more than 700 Hollywood figures, including Jamie Lee Curtis, Gal Gadot and Jerry Seinfeld, who have signed an open letter from the Creative Community for Peace in support of Israel.
 


Bella Hadid unveils debut fragrances from her new brand Orebella

Updated 01 May 2024
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Bella Hadid unveils debut fragrances from her new brand Orebella

  • Model and runway star to launch brand with 3 perfumes
  • Alcohol-free products highlight Hadid’s health concerns

DUBAI: American-Dutch-Palestinian model Bella Hadid has unveiled “skin perfumes,” the inaugural products of her new brand, Orebella.

The runway sensation turned to Instagram on Wednesday to showcase images of her fragrances, which are named “Salted Muse,” “Blooming Fire” and “Window2Soul.”

Crafted from glass and adorned with a gold cap, the bottles are offered in 10 ml, 50 ml and 100 ml.

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by Bella (@bellahadid)

Hadid in her caption described the fragrances as “hydrating, alcohol-free and enriched with essential oils.” She urged her followers to “shake to activate the transformative bi-phase formula.”

The “Salted Muse” perfume has “top notes” of sea salt, pink pepper and carbon dioxide extract, “heart notes” of olive tree accord, fig and lavender, and “base notes” of cedarwood, sandalwood and amber, according to reports.

The “Blooming Fire” fragrance has bergamot, cedarwood, clove leaf and cardamom, followed by Tahitian monoi and jasmine, and finishes with patchouli.

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by Orebella (@orebella)

The “Window2Soul” scent has a blend of lemon, geranium and mint in its top notes, transitions to jasmine and damask rose, and concludes with a base of tonka bean.

The brand will launch on May 2.

Hadid wrote on her website: “For me, fragrance has always been at the center of my life — helping me feel in charge of who I am and my surroundings,” she said. “From my home to nostalgic memories, to my own energy and connection with others, scent has been an outlet for me. It made me feel safe in my own world.”

“Through my healing journey, I found that I was extremely sensitive to the alcohol in traditional perfumes — both physically and mentally — it became something that was more overwhelming than calming to me,” she added. “That is the main reason I wanted to find an alternative, so essential oils became an artistic and experimental process for me.”

She started growing lavender on her farm, walking through the garden every morning and learning about her family’s tradition of making homemade scents. “I realized I might have a calling in this. I found healing, joy, and love within nature’s scents,” she said.

“This is why I am so proud of Orebella. It was truly a dream and a passion, that through the universe and authentic dedication, was able to become this brand,” she wrote.
 


Simi, Haze Khadra thank Saudi fans after beauty masterclass

Updated 30 April 2024
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Simi, Haze Khadra thank Saudi fans after beauty masterclass

DUBAI: US Palestinian beauty moguls Simi and Haze Khadra concluded their beauty masterclass sessions in Riyadh this week, before flying to Dubai.

The masterclass sessions celebrate the Middle East launch of their eponymous label SimiHaze Beauty, with their products now available to purchase at Sephora stores in the region.

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by Simi & Haze (@simihaze)

“Best day with all the amazing people in Riyadh. Thank you so much for all the love and so happy you all love everything,” the sisters posted on Instagram Stories.

The twins launched their US-born cosmetics brand in 2021 with a range of stick-on makeup designs that can be placed on the face for a bold beauty look achievable within seconds. The sticker book features an array of edgy designs inspired by their favorite DJ looks from the past, such as chrome wings, neon negative space eyeliner and holographic cat-eyes. 

SimiHaze Beauty has expanded to include a range of products, including lipsticks, bronzing powders, a lifting mascara and more.