People usually start their days with a cup of coffee or tea — and they would certainly enjoy their hot beverage more from a creatively designed cup.
MagiCup is a mug-designing Instagram store. It offers cups with various designs, colors and sizes, magic cups that change color with heat, and travel mugs.
It was established in May 2018. Customers can customize their own cups with their desired designs.
The co-owner of the store, Futoon Saif, explained the inspiration behind creating the store from her background in interior design.
“When I was a student in the interior design field, I realized how good designs have an affect on our lives; they affect everything around us, even the small products we use daily like mugs.
“Me and my partner Majed started MagiCup because we know how lovely it is for people to start their morning with their favorite cup that is designed.”
She said that mugs will always sell no matter what. “We choose to design cups because these are the things that are never going to be replaced by technology, and people for sure won’t stop using cups, so we want to keep on making wonderful designs for people to start their days with.”
Designing mugs is quite a process.
“In the beginning, we start by deciding which kind of mug we are going to use, the normal sized or small sized one, or the travel mug. After that, we start making the design that is going to be printed on the mug, and when we finish the design we create a mock-up for it to make sure it’s going to look good. The last step is that we print the design on a custom paper and print it on the mug itself.”
MagiCup wants to expand its reach and become a global online store.
“We will not open a physical store, but our store is going to be an online store that will serve you much better than a physical one. It is also an advantage that we make our store come to you rather than you come to it.”
She explained the connection the designs on the cups have with their owners. “I learned that designing is storytelling and I just want to make our clients day happy by designing their stories on their lovely cups.”
Saif said that MagiCup strives to achieve customer satisfaction.
“We take our customer’s idea and add our own twist to it. Even if it was a ready-made picture or design, we adjust it, consult and follow up with the customer,” she said.
Start-up of the Week: MagiCup aims to become a global online store
Start-up of the Week: MagiCup aims to become a global online store
Where We Are Going Today: Brown Branch Bakery and Cafe
- New cafe alert in Alkhobar’s Olaya
While leaving my friend a voice note as I exited a popular local cafe across the street, I stumbled upon the building that houses Brown Branch, a newly opened bakery and cafe, and decided to head over and check it out.
I was intrigued enough to step inside after spotting the window lush with fresh flowers.
The well-lit, well-decorated, aesthetically pleasing interior was fragrant and full of life.
Up the flight of stairs, there is ample seating both indoors and outdoors — for those who prefer fresh air or a view of the surroundings.
The cafe is so practical for work or study. Outlets are aplenty so you can charge your device while you recharge.
Having opened just this month, it only had a few customers during my visit, but I am sure the cafe will grow and blossom once more people discover it.
Two customers — who turned out to be nurses — were enthusiastically finishing their order, of which only crumbs remained. We had a pleasant chat and I asked what they had tried.
They had devoured the blueberry cheesecake, priced at SR29 ($7), and highly recommended it. The cheesecake is round and perfect for one or to share. I immediately placed that order.
What made it fun was that the crust encased it, with fresh berries decorating part of the top. For me, the crust is always my favorite part, so having it be where my spoon dug into first was such a pleasant surprise. The creamy interior with some fruit tucked within was really good. I ate it all in one go.
They also raved about their cups of hot chocolate (SR15 each).
Since I was well caffeinated from the neighboring cafe, I opted for an iced hibiscus tea for SR17, which was very refreshing — though the size was small and finished quickly. Wish it was larger.
I also tried a slice of lemon cake for SR13 with icing on top. It was enjoyable but not memorable.
The owner is already established in the local cafe community. She opened the Meow Cafe at Amwaj Mall a few years ago and later expanded to Dammam.
With this new venture, she is showcasing a fresh sensibility.
The name Brown Branch alludes to growth, picking fruit and relaxing together on a branch — a connection with nature that reflects the ambience and overall vibe.
There is a glass display filled with pastries — you would be spoiled for choice — and the drink menu is also extensive.
I am definitely coming back to try even more offerings.
Visit them on Instagram @brownbranch.sa.
