Author: Robert Iger
Robert Iger, one of Time’s most influential people of 2019, shares the ideas and values he embraced to reinvent one of the most beloved companies in the world and inspire the people who bring the magic to life, according to a review published on goodreads.com.
Iger became CEO of The Walt Disney Co. in 2005, during a difficult time. Competition was more intense than ever and technology was changing faster than at any time in the company’s history. His vision came down to three clear ideas: Recommit to the concept that quality matters, embrace technology instead of fighting it, and think bigger, think global and turn Disney into a stronger brand in international markets.
This book is about the relentless curiosity that has driven Iger for 45 years, since the day he started as the lowliest studio grunt at ABC. It is also about thoughtfulness and respect, and a decency-over-dollars approach that has become the bedrock of every project and partnership Iger pursues, from a deep friendship with Steve Jobs in his final years to an abiding love of the Star Wars mythology.