Saudi Arabia’s ‘cultural rebirth’ in spotlight on Saudi National Day

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Talal Maddah, known as “The Earth’s Voice” and one of Saudi Arabia’s most beloved singers, was the first to perform on Saudi television and the first Saudi to broadcast his songs to the world. (Supplied)
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According to this old newspaper clipping, country music star Kenny Rogers performed at the Aramco communities of Ras Tanura on June 30, 1977, followed by Abqaiq on July 6 and Dhahran on July 7.
Updated 23 September 2019
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Saudi Arabia’s ‘cultural rebirth’ in spotlight on Saudi National Day

  • Saudis benefit from ‘second Awakening’ decades after religious hard-liners targeted artistic expression in the Kingdom
  • 1979 Makkah Grand Mosque attack ushered in 'an era of extremism,' Saudi author Abdo Khal says

JEDDAH: A conservative brand of Islam has always existed in Saudi Arabia, one of the many strands of Saudi society. However, in the wake of the 1979 Grand Mosque siege, this school of thought gained increasing prominence, spreading into official institutions including the legal system and education.
Saudi society began to lose its artistic and cultural moorings under the influence of religious hard-liners who attacked music, sculpture, painting and photography, along with a host of other artistic activities. Regressive social ideas were widely propagated via schools, universities and mosques.
Conservative preachers argued that new entertainment devices — the record player, radio, cassettes, videotapes or television — were forbidden in Islam as they encouraged moral corruption and symbolized the technological domination of the West.
In 1965, shortly after the launch of the official Saudi TV channel, a group of extremists attacked the Saudi Broadcasting Authority building, claiming that the development was a threat to the Muslim nation.
This reactionary movement, which later morphed into the “Islamic Awakening” or “Sahwa,” succeeded in eliminating most forms of entertainment, including those with a religious theme.
Abdo Khal, a Saudi author, said that the 1979 attack on the Grand Mosque in Makkah by a group of militants ushered in “an era full of extremism.”
Musical instruments were smashed by the Muhtasibin — volunteers in the religious police — in acts that appeared to have public approval, Khal said.
Although the leader of the Grand Mosque assault, Juhayman Al-Otaibi, and his followers were eliminated, their ideology spread like poison.
“Darkness reigned everywhere,” said Khal. “Television was the first to be affected. People woke up to a raft of prohibitions that turned society into an arid place where all life-affirming activities were prohibited.”
Before 1979, Saudi TV broadcast songs and concerts by Saudi folk bands and artists, including female singers such as Toha, Etab and Ibtisam Lutfi, as well as concert performances by Um Kalthoum, Fayza Ahmad, Samira Tawfik, Najat Al-Saghira and Farid Al-Atrach.
However, after the war on entertainment and the arts was launched, generations of Saudis grew up deprived of their rich cultural and artistic heritage, unaware of their country’s important role in regional art, music and culture.
According to researcher and critic Yahya Yzuriqan, the first Saudi radio station was established in 1948 in Makkah. It was later moved to Jeddah, where it flourished, recording and producing musical plays, and becoming the first building block of the modern Saudi music sector.
In Riyadh, there was no music on an official level until Riyadh Radio was founded in 1964. However, singers from other Gulf countries often visited the city, and Saudi folk music was a staple of official and private occasions.
The real renaissance of Saudi musical arts began in the 1960s when the Saudi army band was established. It was later transformed into an orchestra, featuring Arab musicians from Syria, Lebanon and Egypt, and is credited with sparking a musical revival across the Kingdom.
Private musical production and marketing companies soon emerged in Al-Ahsa, Riyadh and Jeddah, in addition to talents in poetry, and music composition and performance.
Saudi society was introduced to local voices such as Ghazi Ali, Talal Maddah and Jamil Mahmoud. Some singers — Mahmoud Halawani, Mohammed Ali Sindi, Abdullah Mohammed and Fawzi Mahson — gained fame as wedding performers. The list of contributors to that era is long, but two people — composer Omar Kadars and poet Taher Zamakhshari — deserve special mention. Private companies that appeared included Riyadh Phone, a recording studio established in 1964 by Talal Maddah and Lutfi Zaini.
The studio shut down after a few years when cassette tapes began to replace vinyl records in Saudi Arabia.
Talal Maddah, a Saudi composer and singer who became hugely popular across the Middle East, was known as “The Earth’s Voice” to his admirers in the Kingdom.
Maddah’s career took off in the late 1950s with the release of his first album, “Wardak Ya Zaree Al-Ward” (“Grower of Roses”).
Another prominent figure in that era, Saudi composer Tareq Abdul-Hakim, was a key player in the Kingdom’s musical renaissance.
Abdul-Hakim, who composed the Kingdom’s national anthem, was among the first Saudi students to be granted a music scholarship. He was twice elected president of the Arab Music Academy and received the IMC-UNESCO International Music Prize in 1981.
Saudi music and singing can be divided broadly into two schools. Ibtisam Lutfi represented the Hijazi school, which was headed by her teacher, Talal Maddah. Well-known singers who belonged to this school included Toha, Lutfi Zaini, Fawzi Mahsoun, Siraj Omar and Abadi Al-Jawhar.
The Najdi school was represented by Abdullah Al-Sreikh, along with Abu Saud Al-Hammadi, Abdullah bin Salloum, Fahd bin Saeed, Bashir Hamad Shannan and Hamad Al-Tayyar.
Singers of both schools were anything but purists, and collaborated with artists from around the Middle East.
Although most of the famous names were male, the few female voices proved hugely influential. The most popular female singer was Ibtisam Lutfi.
Lutfi, whose real name was Khayriya Qurban, was blind from a young age. Like so many others, her musical career began singing at weddings feasts in Jeddah. At the age of 16, Lutfi’s melodious voice gained her an invitation to perform at King Faisal’s council.
King Faisal was impressed by Lutfi’s performance. She said in one of her interviews that he asked her: “What do you wish?” Her response came as a surprise. “I want to be the first Saudi woman to sing on radio,” she said.
Two months later, her wish came true when she received an invitation to sing for a radio station. In 1986, she became the first female voice on a Saudi TV broadcast.
Music was freely available at the time. Poet Ahmad Abdul-Haqq, a witness to the period before the “Awakening” movement, said that people could listen to music on radio and, later, on TV.
“We used to look forward to the Saudi TV theater program, which introduced us to the local Saudi stars,” Abdul-Haqq told Arab News.
Saudi music and arts proved resilient in the face of the prevailing religious orthodoxies, he said.
Despite the obstacles placed in their path, Saudis continued to represent their “heritage and the authentic arts and show them to the world,” Abdul-Haqq said.
But when official support began to dry up, some artists focused on the private sector and individual initiatives, while others moved abroad to continue their careers.
With the advent of the “Sahwa” movement, society’s need for music began to be satisfied in other, less visible, ways.
Many Saudis, especially women, took to singing at private gatherings and special occasions such as weddings.
“Awakening” activists tried to fill the vacuum with Islamic Nasheed, a form of religious-themed devotional singing involving minimal use of musical instruments and avoiding romantic themes.
However, those who continued to believe that music was forbidden in Islam created a new kind of music, Shailat, that relied on human sounds and the keyboard.
Muteb Al-Hallaj, a Saudi musician, said Shailat “came at a time when musical concerts were no longer performed in Saudi Arabia.”
“But now we can see that Saudis are thirsty for music. The success of recent concerts organized by the General Entertainment Authority is proof,” Al-Hallaj said.
Saudi Arabia’s first major concert in almost seven years was held in Jeddah in February 2017 when an 8,000-strong crowd sang along to love songs by Rabih Saqr, Mohamad Abdo and Majed Al-Muhandes for more than six hours.
In view of the social changes taking place across the Kingdom, many young Saudis see the current period as a second “Awakening.”
In 2018, the General Culture Authority in Riyadh announced the formation of the Saudi National Music Band, led by Abdel Rab Idris, a prominent Saudi singer and musician who contributed to the Kingdom’s cultural flowering before and after 1979.
With the creation of the General Entertainment Authority in 2016, Saudi Arabia is striving to build a world-class entertainment industry.
The Kingdom’s doors are now open for local, regional and international stars to start tapping into the Kingdom’s potential as a key regional cultural hub.


Saudia Group graduates 1,200 aviation trainees at landmark ceremony

Saudia Group held its first unified graduation ceremony for trainees of its aviation programs on Saturday. (Supplied)
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Saudia Group graduates 1,200 aviation trainees at landmark ceremony

  • ‘This opportunity felt like a dream,’ culinary arts student says
  • ‘Human capital remains our most important investment,’ transport minister says

JEDDAH: Saudia Group held its first unified graduation ceremony for trainees of its aviation programs on Saturday, marking one of the largest such events ever held in the Kingdom’s aviation sector.

The ceremony, in Jeddah, brought together more than 1,200 students who had completed specialized training programs and will now join the company’s workforce.

Mohammed Midher, a 32-year-old captain and graduate of the six-month aerospace engineering program, told Arab News: “Every difficulty becomes easy with hard work and dedication.

“I am very happy to graduate and grateful for this valuable opportunity provided by the Saudia Group.

“It was a chance to prove our skills and capabilities and we will be starting our jobs soon. I am very excited to lead the aircraft to destinations around the world.”

Nesreen Jomaa, a graduate of the Culinary Arts Academy’s one-year ZDAK program, said the training enhanced her professional growth.

“I already had experience in culinary arts and had worked in several hotels in Jeddah, so I came in with strong knowledge.

“This opportunity felt like a dream because it guarantees employment upon completion. It added so much to my professional growth and I also gained many wonderful friends within this field.”

Ashwaq Khaja, who completed the same program, said: “I am proud to be Saudi and proud of everything the group has provided for us.

“I have a bachelor’s degree in science management and I am a visual artist. Today, I aspire to combine visual art with culinary art. I am truly grateful for this opportunity.”

All of the training programs were delivered by Saudia Group and its subsidiaries, Saudia, Saudia Academy, Saudia Technic, Saudi Ground Services, SAL Saudi Logistics Services, flyadeal and Catrion.

The graduates will now take up operational roles in flight operations, ground services, engineering, logistics and customer-facing functions.

The students’ families were present at the graduation event and there was also a performance by a Saudi choral group.

The ceremony also celebrated the first Saudi female graduates in airport aircraft maintenance, with 25 women completing the training program.

Women were also represented in inflight services and onboard chef programs, reflecting their broader inclusion across all disciplines.

“The percentage of women in aviation is increasing year after year,” said Khaled Tash, chief marketing officer of Saudia Group.

“There is no program today from which women are excluded. Every program is open and women are fully enabled and encouraged to join.

“Over the years, we have celebrated ordering new aircraft, building new airports, expanding logistics and investing in infrastructure. But there is nothing we can be more proud of than ensuring we have the right people to lead these growth projects.”

The event was held under the patronage of Saleh Al-Jasser, minister of transport and logistics services, and attended by Ibrahim Al-Omar, director general of Saudia Group, alongside senior officials and aviation sector representatives.

“Developing national talent is fundamental to achieving the ambitions of the National Aviation Strategy,” Al-Jasser said.

“Graduating more than 1,000 aviation professionals in a single year reflects the scale and pace of transformation underway across the Kingdom’s transport and logistics sector.

“Human capital remains our most important investment as we build a globally competitive aviation ecosystem.”

Al-Omar highlighted the company’s progress in localizing roles.

“Saudia Group has made significant progress in localizing critical aviation roles, surpassing targeted performance indicators by margins ranging from 43 percent to 230 percent,” he said.

“We have also embedded knowledge transfer requirements into our agreements with global manufacturers to ensure the development of Saudi capabilities within the Kingdom.

“The next phase of our transformation, particularly as we elevate the guest experience and strengthen global competitiveness, depends on continued investment in specialized national talent.”

The event highlighted the diversity of career paths within the aviation sector, bringing together graduates from operations, maintenance, engineering, cabin services and ground services within an integrated training ecosystem addressing the sector’s full range of needs.

The group has also increased local content levels across its activities from 19 percent in 2019 to 29 percent in 2023, reinforcing its contribution to domestic economic development.