Lebanese choreographer Nadim Cherfan on Mayyas, Britain’s Got Talent, and dancing for Beyoncé

Mayyas won 2019’s “Arab’s Got Talent.” (Supplied)
Updated 17 September 2019
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Lebanese choreographer Nadim Cherfan on Mayyas, Britain’s Got Talent, and dancing for Beyoncé

DUBAI: Overnight success doesn’t take 24 hours; it takes years of hard work and dedication. But hard work pays off when TV mogul Simon Cowell calls your craft “genius” in front of an average television audience of 6.7 million viewers.

For Lebanese dancer Nadim Cherfan – now founder and choreographer of the dance troupe Mayyas, who have just appeared on Britain’s Got Talent (BGT): The Champions – his journey began 21 years ago at the age of nine.

“(Back then) I knew exactly what I wanted to be,” he tells Arab News. “Unfortunately, in the Middle East at that time the dancing scene was shy, and not many dance schools existed.

“I couldn’t get the proper training at a young age, though I was fully aware of my talent and spent hours daily in front of my mirror in my room figuring out body movements imitating what I watched on TV.”




Lebanese dancer Nadim Cherfan is the founder and choreographer of the dance troupe Mayyas. (Supplied)

But perseverance pays off. Relatively unknown a year ago, Cherfan, now 30, is making his mark in the industry, while also creating the opportunities for Lebanon’s next generation of dancers that he didn’t have.

Lebanon’s Got Dance Talent




Mayyas performed a spectacular dance at the second audition of Arab's Got Talent. (Supplied) 

Mayyas is an all-female group that became Lebanon’s very first champions of Arab’s Got Talent (AGT). Crowned winners in April of this year, it’s hard to believe that the act was only created around nine months ago, prior to AGT’s season six premiere in February.

“(I was 14 when) I started taking classes with professionals in Lebanon and attending workshops in the US, the UK and India,” Cherfan says. “And I fell more and more in love with dancing and I am still falling deeper daily.”

He was 20 when he began to teach others; his first class having only three girls.




Mayyas performed wearing Indian costumes during the third Arab's Got Talent. (Supplied) 

“I continued to do so, and have raised a large number of students that have grown with me. Today, 200 students are currently taking classes with me.”

From those 200, Mayyas was born.

“Mayyas was created for Arab’s Got Talent once I made the decision of (applying for) season six,” Cherfan continues. “The crew consists of 50 professional dancers.”

Mesmerising Arabia




Najwa Karam awarded the dancers fast entry to the grand finale with the ‘golden buzzer’. (Supplied)

Mayyas captured fans right away after their debut performance on AGT, one of whom was judge and Lebanese singing superstar Najwa Karam who awarded them fast entry to the grand finale with the ‘golden buzzer’.

“You can tell just how much work they put into it,” she said at the time. “I pressed the golden buzzer, because I genuinely, genuinely believe they deserve it.”

Fast forward to the finale, and they were crowned champions by the Middle Eastern voting public.




MBC Group Spokesman Mazen Hayek and Nadim Cherfan at Arab's Got Talent rehearsals. (Supplied)

While the wins were a great moment for Cherfan and the crew, he also admits feeling extremely anxious.

Calling them challenges instead of highlights, he explains: “The golden buzzer and standing ovation; the beautiful comments of the judges, and winning the title itself are challenges, because they are stress and responsibility – in those moments (all I am thinking is) ‘What’s  next? How can I do better?’

“But becoming the first Lebanese to win AGT makes me so happy and proud.”

Heading to London




Mayyas won the 2019 Arab's Got Talent. (Supplied) 

Fast forward a few months, and Mayyas bagged the opportunity to compete in BGT: The Champions, a spin-off of BGT which features notable winners, finalists and participants from across the history of BGT and other international versions of the ‘Got Talent’ franchise.

The group became the first and only act from the Middle East to participate, and the response by the judges and venue’s audience was overwhelming.

“Absolutely genius, brilliant, inventive, (I’ve) never seen a dance like this ever on one of these shows,” stated Cowell, with fellow judge David Walliams commenting: “It was absolutely magical from start to finish. I can totally see why you won AGT. It was just one of the most beautiful things I have ever seen on BGT.”

Judge Amanda Holden added: “It was absolutely beautiful – the choreography was so intricate and every single move you made was so precise and so disciplined. You are a fantastic representation of AGT.”

Recalling the experience, Cherfan tells us: “I never thought I would reach this stage in my life. This was an absolute incredible experience for the team, and so satisfying and an honour for us to be the first team from an Arab country to reach this stage and compete against the best acts in the world.”

Girl Power




Mayyas troupe performed different cultural-inspired dances. (Supplied) 

The future is definitely looking bright for Mayyas, and Cherfan is determined to give them the exposure they deserve.

“I chose a female crew, because I wanted to deliver a message about women’s empowerment as we all know that until now Arab women are still called names for being dancers. I wanted to prove how elegant refined and beautiful dancing is,” he says. “And who’s better than these gorgeous ladies to do so?”

Fresh off their win at AGT, Cherfan revealed that they were to use their cash prize to launch a studio in Beirut. And in a move that demonstrates how Cherfan is keen on nurturing dance talent around the region, he also decided to split some of the prize money with fellow AGT finalists, the Moroccan father-and-daughter team Duo Acrobat.

“The plan isn’t a plan anymore – we’re actually in the process of finishing our school, Mayyas Studios!” he reveals. “These students train twice a week which is not enough if someone’s wants to pursue dancing as a career, but unfortunately in Lebanon and the Middle East, dancing is not considered as a serious career that an individual can live out of.”




The all-female group is aged 13-25. (Supplied)

Cherfan wants to change that, he says, adding that his ultimate goal would be for Mayyas to front a ‘fawazeer’, a variety show popularised by Egyptian performers Nelly and Sherihan during Ramadan in the 1990s.

“’Fawazeer’ would be the ultimate satisfaction - I hope (AGT judge and Egyptian actor) Mr (Ahmed) Helmy produces one. We would be more than honoured to be part of it.”

As for the solo ambitions of the choreographer himself, his dream goal would be to be part of the team of a certain Queen B. 

“I would love to one day choreograph for Beyoncé,” he concludes. “She’s a huge inspiration and amazing dancer, and she’s the number one entertainer in the world.”

Ms. Knowles, if you’re reading… give Nadim Cherfan a call.


Jessica Kahawaty stars in Charlotte Tilbury fragrance campaign

Updated 16 June 2024
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Jessica Kahawaty stars in Charlotte Tilbury fragrance campaign

DUBAI: Lebanese Australian model Jessica Kahawaty has posed in a digital campaign for British luxury cosmetics label Charlotte Tilbury.

The model and entrepreneur stars in a video campaign advertising the brand’s Love Frequency perfume, which is described as a floral woody musk fragrance for women and men.

Love Frequency was launched in 2024 and the fragrance was designed by French master perfumer Anne Flipo. The top note is pink pepper; the middle notes are rose and saffron; while the base notes are musk, amberwood, patchouli and cashmere wood.

Kahawaty took to Instagram to share the sun-drenched campaign video with her 1.5 million followers.

“My love frequency summed up in 1 scent (sic),” she caption the post, which sees the model walking among flowers and tall grasses while holding the pink-hued bottle of perfume.

The model also recently unveiled her latest campaign with Boss. In March, she shared polaroid-style pictures from the shoot with her Instagram followers and wrote: “Double B, Every Me. Because there’s more than one way to be a BOSS.”

In the images, she wore a brown bomber jacket paired with a crisp white shirt, complemented by a black bag adorned with a chunky gold buckle and chain. Her brunette locks were in loose waves.

Earlier this year, Kahawaty took to social media to share images from her collaboration with Italian luxury label Versace for the month of Ramadan, days after the influencer worked on a Ramadan campaign with New York-based label CH Carolina Herrera.

The campaign featured a curated edit of modest wear from the New York-based label, combining distinctive patterns and vibrant color schemes.

The model and restauranteur — she founded Dubai’s Mama Rita eatery alongside her mother — shared a series of images promoting Versace’s Ramadan edit with her Instagram followers. Kahawaty was pictured in a pink floor-length dress with bell sleeves that boasted a neckline adorned with intricate pink, white and silver beads and crystals. Completing the look, Kahawaty is seen clutching a matching mini pink embellished purse while her voluminous brunette locks were styled in a 90s blowout.


Review: Survival game ‘Pacific Drive’ puts the fear back into driving

Updated 16 June 2024
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Review: Survival game ‘Pacific Drive’ puts the fear back into driving

LONDON: The driving survival game “Pacific Drive” (PlayStation 5, PC via Steam) is set in the eerie landscapes of the Pacific Northwest. Developed by Ironwood Studios, it blends driving mechanics with survival horror elements, creating a captivating and challenging experience.

Players navigate a dilapidated station wagon through a hazardous, post-apocalyptic environment known as the “exclusion zone.” This area is cut off from the rest of America by a 300-meter-high wall designed to contain a strange phenomenon called the “instability,” which sees the environment change unpredictably with deadly consequences.

The setting, inspired by the Pacific Northwest’s dense forests and rugged terrain, plays a crucial role in the game. The vehicle is not just transportation but a lifeline; maintaining and upgrading it is essential as players encounter various obstacles and supernatural threats.

The eerie ambiance is further enhanced by the game’s sound design, blending environmental sounds with a haunting score.

Survival in “Pacific Drive” involves scavenging for resources, managing the car’s condition, and making tough decisions about when to push forward or retreat. Resource management is balanced with exploration, requiring players to weigh the risks and rewards of venturing into unknown territories. The narrative unfolds through scattered notes and radio transmissions, providing glimpses into the world’s backstory.

Visually, the game excels with detailed environments and realistic lighting effects. The sense of isolation and vulnerability is palpable as players drive through abandoned towns and desolate landscapes.

With a game time of roughly eight hours, “Pacific Drive” is not without its flaws. The repetitive nature of resource gathering, and vehicle maintenance can become tedious over time.

However, it offers a fresh take on the survival genre with its unique driving mechanics and atmospheric setting. The exploration, strategy, and horror elements make the game a compelling experience for players seeking something different.


‘Bridgerton’ star Simone Ashley flaunts Suzanne Kalan jewels in London

Updated 15 June 2024
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‘Bridgerton’ star Simone Ashley flaunts Suzanne Kalan jewels in London

DUBAI: British actress Simone Ashley took to the red carpet at the “Bridgerton” Season 3 - Part Two special screening in London in a diaphanous Del Core dress and sparkling jewelry by Lebanon-born designer Suzanne Kalan.

The drop earrings hail from Kalan’s eponymous brand. Born in Lebanon, the designer has Armenian family heritage and has been creating jewelry for the past 25 years.

Meanwhile, Ashley’s peach-hued dress was plucked from Italian label Del Core’s Fall/ Winter 2024 ready-to-wear collection.

The drop earrings hail from Kalan’s eponymous brand. (Getty Images)

Kalan’s designs have been making the rounds on red carpets as of late. US actress Jessica Chastain sported the eponymous brand’s Bold Burst Rainbow Sapphire Tennis Necklace at the 2024 National Board of Review Gala in New York in January and entertainment reporter Zanna Roberts Rassi showed off a set of rings by the brand at the 75th Primetime Emmy Awards in the same month.

Also, US musician Andra Day attended the 2024 Songwriters Hall of Fame Induction and Awards Gala in New York on June 13 in extended hoop earrings by Kalan.

The “Bridgerton” cast has been hitting red carpets around the world to mark the launch of the latest season, which was released in two parts.

Irish actress Nicola Coughlan is the lead star of this season — the lead role in the hit series is revolving and season two saw Ashley take on the mantle of leading lady.

Coughlan chose two Middle Eastern labels for public appearances, including stepping out in a gown by Beirut-based label Sara Mrad at the premiere in Toronto in early June.

Coughlan donned a lavender silk organza mini-dress paired with a red mikado petal-like cape from the designer’s Spring 2024 couture collection. She accessorized with droplet-shaped earrings from London-based Ysso jewelry, which are hand-carved in Greece.

At the show’s premiere in Brazil in May, the actress wore a deep red gown by Lebanese fashion label Azzi & Osta. The gown featured an oversized hood, which she wore over her head, and long gloved sleeves adorned with gold embellishments.


Barclays suspends UK festival sponsorships after backlash over ties to Israel

Updated 15 June 2024
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Barclays suspends UK festival sponsorships after backlash over ties to Israel

  • Mass boycott of acts leads to suspension of relationship between bank, event organizer Live Nation
  • Move comes as protesters target Barclays bank branches across Britain

LONDON: Barclays and Live Nation have suspended a sponsorship agreement for the events group’s festivals for 2024 after a number of artists announced they would be boycotting them over the bank’s involvement.

Download, Latitude, and the Isle of Wight festivals are among those worst affected by the boycotts, with acts and fans critical of Barclays’ business relationships with companies supplying arms to Israel.

Comedians Joanne McNally, Sophie Duker, Grace Campbell and Alexandra Haddow said they would not be attending Latitude, as well as musical acts CMAT, Pillow Queens, Mui Zyu and Georgia Ruth.

The bands Pest Control, Ithaca, Scowl, Speed and Zulu all confirmed they would pull out of Download.

It follows a mass boycotting by more than 100 acts of the Barclaycard-sponsored Great Escape festival in Brighton in May.

“Following discussion with artists, we have agreed with Barclays that they will step back from sponsorship of our festivals,” a Live Nation spokesperson said.

It came after activists targeted Barclays earlier in the week, with the UK-based Palestine Solidarity Campaign demanding a boycott over the bank’s “complicity in Israel’s attacks on Palestinians.”

PSC also claimed that Barclays “now holds over £2 billion ($2.536 billion) in shares, and provides £6.1 billion in loans and underwriting” to companies selling weapons to Israel.

The group Palestine Action targeted 20 bank branches with paint and rocks earlier this week, while the Boycott, Divestment and Sanctions movement has labeled it a “divestment and exclusion” target.

A spokesperson for the bank said in a statement: “Barclays was asked and has agreed to suspend participation in the remaining Live Nation festivals in 2024. 
“Barclays customers who hold tickets to these festivals are not affected and their tickets remain valid.

“The protesters’ agenda is to have Barclays debank defence companies which is a sector we remain committed to as an essential part of keeping this country and our allies safe.”

The protest group Bands Boycott Barclays said in a statement: “This is a victory for the Palestinian-led global BDS movement. As musicians, we were horrified that our music festivals were partnered with Barclays, who are complicit in the genocide in Gaza through investment, loans and underwriting of arms companies supplying the Israeli military. “Hundreds of artists have taken action this summer to make it clear that this is morally reprehensible, and we are glad we have been heard.

“Our demand to Barclays is simple: divest from the genocide, or face further boycotts. Boycotting Barclays, also Europe’s primary funder of fossil fuels, is the minimum we can do to call for change.”

Leeds-based band Pest Control said in a statement: “We cannot sacrifice the principles held by this band and by the scene we come from and represent, just for personal gain.”

Ithaca said in a statement: “Once we were made aware of Barclays’ involvement in Download we knew we could no longer participate. This moment of solidarity is an opportunity for festival organisers to reflect carefully on who they take money from and see that the younger generation of bands will no longer be silent.”

Comedian McNally wrote in an Instagram post last week: “I’m getting messages today about me performing at Latitude when it’s being sponsored by Barclays.

“I’m no longer doing Latitude. I was due to close the comedy tent on the Sunday night, but I pulled out last week.”

Fellow comedian Duker said in a statement: “I am committed to minimising my complicity in what I consider to be a pattern of abhorrent, unlawful violence.”

On its website, Barclays said: “We have been asked why we invest in nine defence companies supplying Israel, but this mistakes what we do.

“We trade in shares of listed companies in response to client instruction or demand and that may result in us holding shares. 
“Whilst we provide financial services to these companies, we are not making investments for Barclays and Barclays is not a ‘shareholder’ or ‘investor’ in that sense in relation to these companies.”

In relation to its dealings with Israeli defense company Elbit, Barclays said: “We may hold shares in relation to client driven transactions, which is why we appear on the share register, but we are not investors.”

Barclays signed a sponsorship deal with Live Nation for five years in 2023. There has been no suggestion yet that the suspension will affect festival sponsorship under the agreement in future years.
 


Saudi flavors steal the show at Taste of London food festival

Updated 14 June 2024
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Saudi flavors steal the show at Taste of London food festival

  • Camel milk and date ice cream among the tasty treats on offer
  • Head of Culinary Arts Commission says she hopes visitors will be inspired

LONDON: Thousands of food fans have been converging on Regent’s Park this week to sample the very best of Saudi cuisine and culture at the Taste of London food festival.

Making its second appearance at the event, the Taste of Saudi Culture pavilion is an initiative backed by the Kingdom’s Culinary Arts Commission.

“Food is the first introduction to culture and it’s how you consume a culture, how you understand the people,” Mayada Badr, the commission’s CEO, told Arab News.

“I love the curiosity I see when we have a stand. People are very curious to try … they want to learn.”

She said the aim of the initiative was “to showcase, as Saudi people, our unique and diverse culinary heritage.”

With more than 4,000 people visiting the event in the first two days, Badr, a former executive chef, said she was delighted with the turnout.

“We were here last year and we loved the feel, we loved how warm and welcoming everyone was.”

After the success of 2023, the Saudi pavilion at this year’s event is larger and since the start of the festival on Wednesday has been serving up all manner of national and regional dishes.

Among the highlights are jareesh, a crushed wheat dish served with stewed onions and black lemon, muttabaq, a spicy filled omelet pancake, and balilah, a chickpea salad.

Visitors to the pavilion can also watch live cooking demonstrations, take part in a Saudi coffee ceremony, or treat themselves to a gift, such as a cookbook, handicraft or tasty snack.

“People come for the coffee ceremony but also the dates,” Badr said. “We’re known for the best quality dates in the world.”

Saudi Arabia is home to about 400 varieties of dates, which are used to make everything from syrup to honey and maamoul, the traditional filled cookie eaten by Hajj pilgrims in Mecca.

The pavilion also aims to educate visitors about the thousands of ingredients that are grown across the Kingdom and how they are being used to change peoples lives.

Yahya Maghrebi, from Kerten Hospitality, is involved an initiative in Saudi Arabia that teaches women how to make ice cream.

“The gelato is a great example of blending traditions with innovation,” she said.

“We did Taste of Paris, now London, and we’re just showcasing what we’re doing in the region. Wherever we go, we care a lot about locality and community and we always try to bring the flavors of the area.”

For the London event, Maghrebi and her team created several new ice cream flavors, including Taif rose water, Jazan mango and the crowd-favorite camel milk with dates.

Badr said: “London is a huge melting pot of a city. People come from different cultures, different backgrounds. And what better backdrop to showcase cuisine and heritage?

“We have so much to offer, from traditional foods to all the high-end restaurants, but honestly, the homegrown traditional foods are some of the best in the world.”

She said she hoped people would be inspired by the tastes and flavors the Kingdom had to offer.

“I think it’s nice to always share techniques and flavors with the rest of the world, because you never know what they can do with it.

“It’s just sharing a piece of you and a piece of heritage. And that’s, you know, the Saudi hospitality.”

The Taste of London festival runs until Sunday.