LuLu Hypermarket is celebrating summer with an array of British foods and other products in its “Best of Britain” festival. A range of seasonal goods, traditional favorites and top beauty products and fragrances is offering customers in Saudi Arabia the great taste of British summer.
The festival, which began on May 15 and runs until May 25, was formally inaugurated by British Ambassador to Saudi Arabia Neil Crompton, at LuLu’s branch in the Diplomatic Quarter in Riyadh.
With nearly 5,000 British items on its shelves, the LuLu stores are well stocked with a selection of popular and premium British products, many of which are on promotion for the festival. The event also spotlights the launch of 35 new products from six leading British brands. LuLu currently showcases 605 popular British brands.
The popular annual festival gives people in Saudi Arabia the opportunity to enjoy the extraordinary variety and high quality of British food produce and beauty brands. Shoppers will be able to make the most of the finest British summer treats, from freeze-packed berries to teas, British organic milk, cheeses, flavorsome yogurts and specialty breads. The promotion is running across the entire chain of LuLu outlets in Saudi Arabia.
Speaking on the occasion, Ambassador Crompton said: “I am pleased to inaugurate this year’s British food festival in LuLu. With the popularity of British FMCG goods growing, I understand there has been a growth of 25 percent in imports between 2022 and 2023. We have seen exciting growth in our range of goods, especially our organic range, our biscuits and chocolate. Over the last few years, this event has been very successful and I am particularly pleased that the festival is being held with active support from LuLu’s British subsidiary, the award-winning logistics and packaging center in Birmingham, which is a vital part of the LuLu Group’s strong partnership with the UK.”
Shehim Mohammed, director of LuLu Saudi Hypermarkets, thanked the British Embassy for their support, saying: “The LuLu Group’s Birmingham logistics and warehousing facility services our entire global hypermarket chain. LuLu Hypermarket’s long and delicious list of British products has won accolades from shoppers and our growing sales figures show that. Besides special promotions on British products, LuLu Hypermarket turns a spotlight on British food, cheeses and drinks from the UK that shoppers can enjoy.”
