Al-Bahiti is the owner of a Jeddah-based company La Mamma Catering
Updated 18 June 2019
Arab News
Sawsan Al-Bahiti is the first professional Saudi opera singer and a certified voice coach at the New York Vocal Coaching Center.
Al-Bahiti has sung opera since 2008 and has performed on stage several times in the UAE.
Along with her singing, she is the owner of a Jeddah-based company La Mamma Catering.
Al-Bahiti has a bachelor’s degree in mass communication from the American University of Sharjah, UAE, specializing in advertising. She worked as an assistant brand manager for Lipton Green Tea at Unilever between 2012 and 2015, having joined as a trainee.
She also worked as assistant production manager at the Saudi Airlines Catering Co. in Jeddah between 2017-2018, but constantly developed her professional singing skills from university onward, encouraged by her academic supervisor to pursue a career in opera.
Al-Bahiti recently made her singing debut in Saudi Arabia in Riyadh, accompanying the symphony orchestra of the Teatro alla Scala Academy on Friday.
The show opened with a surprise performance of the Saudi national anthem by Al-Bahiti, who received a standing ovation. The event was reportedly attended by over 3,000 people including artists and poets.
Jeddah students get closer look at electric motorsport
A PIF-linked initiative highlights technical and engineering careers behind electric racing events
Updated 24 January 2026
SALEH FAREED
JEDDAH: Students from local and international schools in Jeddah were introduced to STEM-related career pathways in electric motorsport this week, as part of an education program linked to the UIM E1 World Championship held on the Red Sea.
The sessions formed part of Driving Force Presented by the Public Investment Fund, an initiative run by Formula E and its electric racing series partners, to familiarize students aged eight to 18 with science, technology, engineering and mathematics through electric racing and sustainability-focused industries.
The sessions for students formed part of Driving Force Presented by the Public Investment Fund, an initiative run by Formula E and its electric racing series partners. (Supplied)
The programme took place alongside the 2026 E1 Jeddah GP and included workshops, school visits and trackside access designed to show how engineering, data, broadcast technology and event operations function within professional motorsport.
According to organisers, the initiative reached more than 60,000 students globally in 2025, with further expansion planned this year.
HIGHLIGHTS
• The program took place alongside the 2026 E1 Jeddah GP and included workshops, school visits and trackside access.
• Students learned about E1 races and their technical and environmental dimensions and discussed the engineering and marine aspects of electric boats.
• According to organisers, the initiative reached more than 60,000 students globally in 2025, with further expansion planned this year.
John Williams, managing director at E1, told Arab News: “The PIF is absolutely vital to everything we do here at the E1. They were crucial initial investment partner since the start of the championship and they continue to support us in a number of ways and more specifically around the Driving Force program.”
The sessions for students formed part of Driving Force Presented by the Public Investment Fund, an initiative run by Formula E and its electric racing series partners. (Supplied)
Elaborating more on the program, he said: “What we are doing is presenting and showing these students the available careers of science, technology, engineering and mathematics, as well as careers in sports, not only pilots but also engineers and mechanics.”
Williams added that the main key to the program was bringing a new generation to the mechanism of sport.
“We are introducing to these exciting new technologies around the race but it could be our technology on the boat or our broadcast products, as well as how to manage the event its self. There are a range of opportunities to show it to the children in addition to enjoying the excitement of the race and meeting the pilots.”
The program’s Jeddah activities began at King Abdulaziz University’s faculty of maritime studies, where students took part in a hands-on workshop focused on STEM careers in the motorsport and sustainability areas conducted by technology experts and famous water pilots such as Dani Clos, Emma Kimilainen and Patricia Pita.
Students learned about E1 races and their technical and environmental dimensions and discussed the engineering and marine aspects of electric boats.
They also enjoyed exclusive behind-the-scenes access at the E1 Jeddah GP, pilot meet-and-greets, and front-row seats to watch the RaceBird boats in action.
