Taiba Holding to bring Sheraton hotel to Madinah

Alex Kyriakidis, president and managing director, Middle East and Africa, Marriott International, and Qasim bin Abdul Ghani Al-Maimani, CEO of Taiba, at the signing ceremony.
Updated 02 May 2019
Follow

Taiba Holding to bring Sheraton hotel to Madinah

Saudi real estate developer Taiba Holding Company has signed a deal with Marriott International to develop the Sheraton Taiba Hotel, Madinah, located close to the main entrance of Al-Masjid Al-Nabawi. The hotel will mark the return of the Sheraton brand to Madinah.

The five-star property is set to be developed on a 1,019-square-meter plot of prime real estate located in the northern area of the Prophet’s Mosque.

The hotel will comprise 268 guest rooms and offer collaborative venues, technology-enabled design and three culinary concepts under Sheraton’s refreshed F&B philosophy.

Construction on the hotel, which is being funded by Taiba Holding along with a Shariah-compliant loan, is expected to begin in the second quarter of 2020 with doors opening to the public in 2023. 

The agreement between Marriott International and Taiba was signed in a ceremony attended by Chief Executive Officer of Taiba Qasim bin Abdul Ghani Al-Maimani and Alex Kyriakidis, president and managing director, Middle East and Africa, Marriott International, and the teams’ management personnel. 

Taiba CEO Al-Maimani said: “We are very happy to be working with Marriott International to bring the Sheraton brand back again in its new transformed shape to Madinah. We continue to join hands with experienced partners to add value to our shareholders and community by bringing iconic projects to life. This deal underscores this mission and our renewed focus on expanding Taiba’s real estate investment and development activities by leveraging our substantial land bank across the Kingdom to develop hotel properties that support the Kingdom’s economy, whilst delivering memorable experiences to Madinah’s regional and global guests.”

Marriott International’s Kyriakidis said: “We are delighted to work with the Taiba Holding Company to open our new Sheraton in Madinah, which will represent the brand’s new identity offering guests a unique experience through enhanced services and designs while staying true to its legacy.” 

“We remain committed to supporting the growth of the tourism and hospitality sector under the Saudi Vision 2030 and National Transformation Program 2020, with the purpose of enhancing the country’s economy and strengthening our presence in the Kingdom,” added Kyriakidis

“Taiba is a keen supporter of the Kingdom’s Vision 2030, in particular by driving economic diversification through investing in and developing commercial real estate projects that elevate and grow the religious tourism industry which represents a significant part of the Kingdom’s non-oil economy. The government plans to attract 30 million pilgrims by 2030 and as a result, we expect the demand for hotels in the holy cities to increase further in the coming years,” Al-Maimani added.


Cisco drives Kingdom’s secure expansion into AI-driven, cloud-first future

Updated 21 December 2025
Follow

Cisco drives Kingdom’s secure expansion into AI-driven, cloud-first future

With local infrastructure investment, AI-ready data centers and diverse strategic partnerships, Cisco is supporting the Kingdom’s secure expansion into an AI-driven, cloud-first future. 

Fady Younes, managing director for cybersecurity at Cisco for the Middle East, Africa, Türkiye, Romania and CIS, said that Saudi Arabia is adopting AI at a pace faster than the global average, according to Cisco’s Cybersecurity Readiness Index and AI Readiness Index. Still, while this rapid uptake is driving efficiency and innovation, it also introduces new AI-related risks that organizations must address early, he said. This underscores the critical importance of embedding security into every digital and AI initiative from the outset to ensure safe and sustainable growth.

A key pillar of Cisco’s strategy in Saudi Arabia, according to Younes, is local infrastructure investment. Cisco has established fully operational data centers in the Kingdom to deliver cloud-based security services and the Webex collaboration platform, with plans to launch a dedicated Meraki cloud region. Localizing these services, he said, supports national data-sovereignty requirements, strengthens regulatory compliance, and reduces latency, enabling faster AI-driven threat detection and response.

Younes also pointed to Cisco’s partnership with AMD and HUMAIN, a PIF company. This joint venture, set to launch in 2026, will combine advanced data centers with Cisco and AMD technologies to provide efficient, cost-effective infrastructure and develop up to 1 GW of AI capacity by 2030. He described the initiative as a strong example of how global technology expertise and local ambition can align to support the Kingdom’s long-term AI goals.

Discussing the growing demand for AI-ready data centers, Younes highlighted Cisco’s role in modernizing traditional environments into unified, high-performance platforms. This includes Secure AI Factory architectures with scalable AI PODs and embedded security, private and hybrid cloud models that preserve data sovereignty, GPU-optimized compute powered by low-latency Silicon One networking, and unified management through platforms such as Intersight and Nexus Dashboard. All these capabilities, combined with strategic partnerships with companies like NVIDIA, give Saudi organizations the resilience and scalability needed to run large-scale AI workloads with confidence.

On the cybersecurity front, Younes explained that AI now sits at the core of how threats are detected and contained. By applying AI across the security stack, Cisco can identify patterns that human analysts would miss, correlate signals across networks, endpoints, and cloud environments, and automate large parts of responses at speed. This approach is fundamental in the Middle East, where rapid digitization has expanded attack surfaces and introduced risks like shadow AI and fragmented security tools.

Platforms such as Cisco’s AI Defense, he said, are designed to protect AI models and applications themselves, while also strengthening overall detection and response. Identity has also become the primary target in modern attacks, so Cisco’s AI-driven tools protect user identities, authentication flows, and access behaviors across hybrid environments. Combined with capabilities like Hybrid Mesh Firewall and Universal Zero Trust Network Access, these technologies are delivered through the Cisco Security Cloud, enabling Middle East organizations to respond faster, simplify operations, and stay ahead of increasingly AI-driven threats.

Beyond technology, Younes stressed that building a skilled local workforce is essential to sustaining Saudi Arabia’s digital momentum. Cisco works closely with universities, government entities, and telecom partners to develop talent equipped for AI-enabled, cloud-centric networks. To date, more than 480,000 learners in Saudi Arabia have been trained through the Cisco Networking Academy, with women accounting for 36 percent of participants. Cisco has also committed to providing free digital upskilling for 500,000 learners in the Kingdom over the next five years across AI, cybersecurity, data science, and programming.

He added that Cisco is placing growing emphasis on AI-security literacy, helping learners and professionals understand emerging risks such as data exposure, shadow AI, and identity-based attacks. To further advance AI research and development, Cisco and King Abdullah University of Science and Technology announced the launch of a new AI Institute, focusing on applied research in areas ranging from AI-native communication systems and advanced edge infrastructure for Industry 5.0 to AI-driven solutions for critical sectors such as water, energy, food, and healthcare.

Looking ahead, Younes believes that the most significant security priorities for Saudi organizations over the next five years will shift toward protecting far more dynamic, distributed, and automated environments. One of the biggest needs will revolve around securing AI systems themselves, not just the data they use, but the models, applications, and pipelines that drive new digital services. As cyberattackers increasingly use AI to scale their operations, organizations will also need defenses that operate at machine speed and can automatically correlate signals across networks, users, and cloud workloads.

Fragmented security architectures will be another challenge as companies modernize and move deeper into hybrid and multicloud environments. Cisco’s integrated approach, bringing networking and security together through the Cisco Security Cloud, is designed to address this challenge, Younes said. By simplifying complex hybrid and multicloud environments and supporting zero-trust security across AI workloads, Cisco aims to help Saudi organizations innovate securely and confidently as they embrace AI at scale.

Finally, there is the long-term workforce element. As networks become more cloud-centric, Saudi organizations will need talent that understands both AI and cybersecurity. Cisco’s partnerships across the Kingdom, from enterprise collaborations to skills programs, are designed to help build that capability so organizations can innovate confidently at scale.