Saudi entrepreneurs aim to boost quality of life

The event gave the startups a chance to introduce themselves and the services they offer to potential customers before they launch. (Photo/Supplied)
Updated 12 January 2019
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Saudi entrepreneurs aim to boost quality of life

  • 17 Saudi startups showcased in Makkah event

MAKKAH: Seventeen startup businesses, the development of which was supported by Saudi investment company Wadi Makkah’s Nomo incubator, were introduced to the public this week during a showcase titled Rabi’ Al-Wadi (The Valley’s Spring).
Each startup organized various activities during the event, which took place on Jan. 9 and 10, reflecting the services they offer, many of which are aimed at families and improving social responsibility. These included workshops, competitions, consultations, lectures and bazaars.
One of the workshops, titled “Be Your Own Beauty Consultant,” offered women between the ages of 18 and 50 advice on choosing the right outfit to achieve the perfect look and introduced them to techniques for successful shopping and closet arrangement. “The Little Robot” workshop, meanwhile, introduced children between the ages of 5 and 14 to robotics. They were shown how to assemble a robot and then given the chance to compete in a robot building contest.
Other activities included support and advice sessions for mothers about raising children, and an introduction to the mechanisms and benefits of the “Economy of Communion,” an international initiative that aims to tackle social problems by creating businesses designed to become integral parts of their communities.
Dr. Talal Al-Maghribi, the acting CEO of Wadi Makkah, said that the event is designed to help startups incubated by Nomo begin to make a lasting contribution to society and, through the workshops and activities presented by qualified professionals, educate people about ways in which they can improve their lifestyles.
“Seventeen of the startups of Wadi Makkah’s incubator have not yet entered the market and will stay in the incubator for 10 more days,” said Al-Maghribi. “The work of some of these startups is focused on community leadership, while others provide Hajj and Umrah services, in addition to consulting firms for workshops, and auto parts.”
He added that the event gave the startups a chance to introduce themselves and the services they offer to potential customers before they launch.
Wadi Makkah begins an incubator program every six months to develop new businesses, Al-Maghribi said, not all of which make it to the market. Of those that do, some have enjoyed remarkable growth, he added.
The successfully launched businesses include one that provides social media analysis services to ministries, and another that analyzes congestion at Saudi airports. Some have also attracted investment from international companies.


‘Masterpieces of Saudi Orchestra’ shine at Maraya in AlUla

The “Masterpieces of Saudi Orchestra” concert opened at Maraya Concert Hall in AlUla on Thursday. (Supplied)
Updated 5 sec ago
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‘Masterpieces of Saudi Orchestra’ shine at Maraya in AlUla

  • The concert on its opening night presented a seamless artistic journey, where orchestral works met Saudi musical identity
  • It underlined the Music Commission’s aim to present Saudi artistry at a high professional level

RIYADH: The “Masterpieces of Saudi Orchestra” concert opened at Maraya Concert Hall in AlUla on Thursday under the patronage of the Kingdom’s Minister of Culture and Chairman of the board of the Music Commission Prince Bader bin Abdullah.

Organized by the Music Commission, the concert on its opening night presented a seamless artistic journey, where orchestral works met Saudi musical identity.

The Saudi National Orchestra and Choir, conducted by Maestro Hani Farhat, led audiences through carefully curated pieces reflecting heritage and modern creativity.

The repertoire combined traditional influences with orchestral scoring, offering listeners heritage-based compositions alongside recent arrangements.

Regional rhythms and layered musical textures were used to echo the Kingdom’s history, while pieces rooted in Saudi classical music tradition connected audiences with familiar cultural references in a fresh format.

The concert underlined the Music Commission’s aim to present Saudi artistry at a high professional level.

The series seeks to honor national heritage while encouraging contemporary artistic engagement, and its growing local and international presence was highlighted throughout the evening.

The program also featured a visual dimension led by the Theater and Performing Arts Commission, which staged live performances of Saudi folk arts. 

Audiences saw presentations of Samri, Dahha, Rafeihi, Yanbawi, Zair and Khabeeti, synchronized with the orchestra to create one integrated artistic experience.

These folk elements were arranged to complement the orchestral sound, reinforcing the richness and variety of Saudi cultural identity. The combination of music and movement aimed to show how traditional forms can engage with large-scale concert settings while retaining their historical character and community roots.

This performance is an extension of the series of successes achieved by the Saudi Orchestra’s masterpieces both locally and internationally, and reaffirms the Music Commission’s commitment to showcasing Saudi music in its finest form.