Dubai’s Department of Tourism and Commerce Marketing (Dubai Tourism) and Al-Tayyar Travel Group, Saudi Arabia’s leading travel and tourism company, have formed a strategic alliance with the aim of further enhancing Dubai’s position as the preferred destination for Saudi visitors. The partnership will pave the way for launching unique initiatives that will help expand Dubai Tourism’s marketing reach and visibility within Saudi Arabia, one of Dubai’s top three visitor source markets.
The promotional strategies will be primarily implemented through Al-Tayyar Travel Group’s Strategic Online Business Unit, the largest home-grown digital travel company in the MENA region that manages two cutting-edge online travel platforms on web, mobile web and app: Almosafer and tajawal. The alliance will see Almosafer creating inspirational content on Dubai’s tourism offerings to be promoted across all its communication channels.
The online travel platform has also collaborated with one of the most prominent Saudi-based social media influencers, Mohammed Alnhet, to develop an exciting series of videos showcasing the diversity of Dubai’s attractions and experiences.
Issam Kazim, CEO, Dubai Corporation for Tourism and Commerce Marketing (DCTCM), said: “We are pleased to form a strategic alliance with Al-Tayyar Travel Group, one of Saudi Arabia’s leading travel companies, to work together in promoting the diversity of Dubai’s offerings to Saudi travelers. We have a shared vision of positioning Dubai as the destination of choice for Saudi visitors, and our partnership will further support the achievement of mutual business goals.
“The geographical proximity of our countries and also the fact that we share the same values and cultural backgrounds, makes the GCC, especially Saudi Arabia, a core market for Dubai’s tourism industry.”
Almosafer will offer special hotel and flight deals exclusively for Saudi travelers to Dubai such as top things-to-do in the city, iconic attractions to visit, a slew of handpicked restaurants and shopping options, as well as travel tips. The online travel platform will create special Dubai-centric holiday packages, tailored to each of the travel segments — couples, families, individuals or business travelers.
Abdullah Bin Nasser Al-Dawood, CEO, Al-Tayyar Travel Group, said: “Both Al-Tayyar Travel Group and Dubai Tourism have ambitious growth plans in Saudi Arabia, and I am thrilled we have reached this new partnership that will continue to significantly benefit our respective businesses, increasing inbound tourism for Saudi travelers to Dubai, and boost GCC travel industry as a whole.”
The strong interest in visiting Dubai is reflected in the fact that Almosafer witnessed a 41 percent growth in Dubai bookings from 2017 to 2018, whilst Dubai Tourism confirmed that in the first five months of this year, the emirate welcomed 630,000 Saudi visitors.
Al-Tayyar to boost Saudi visitors to Dubai
Al-Tayyar to boost Saudi visitors to Dubai
RLC Global Forum places Kingdom at center of future of retail
The RLC Global Forum will return to the Saudi capital on Feb. 3–4 to shape the future of retail and consumer-facing industries at a defining moment for growth against a backdrop of shifting cross-border commerce, evolving consumption patterns, and the global AI imperative.
As the world’s economic and cultural gravity continues to shift, Riyadh stands at the intersection of transformation by connecting East and West, tradition and innovation, and providing the ideal stage for this global dialogue.
The forum’s launch coincides with the announcement of two strategic partnerships with Cenomi Centers and Panda Retail Company, highlighting Saudi Arabia’s emergence as a driving force in the global growth narrative.
Speaking to Arab News ahead of the annual forum, Panos Linardos, chairman of RLC Global Forum, said the event enables decision-makers to create a sustainable growth and innovation strategy in retail by monitoring major transformative forces affecting worldwide leaders.
“At the 2026 RLC Global Forum, the priority is not identifying trends — in fact most leaders already see the signals — but understanding how those forces collide and reshape decision-making. This year’s agenda reflects a world at a growth crossroads: capital is more disciplined, consumers are more selective, and traditional operating models are under strain,” said Linardos.
“This year we are focused on three interconnected questions. First, where does enduring growth come from when scale alone no longer guarantees resilience? Second, how are power and value shifting across the retail ecosystem? And third, how do markets like Saudi Arabia move from rapid expansion to sustainable, system-level value creation?” said the chairman.
“We believe that retail does not operate in isolation. That is why the forum is structured to examine these dynamics across retail, real estate, technology, and investment as a single interdependent system. This integrated view, rather than siloed thinking, is where meaningful strategy now takes shape,” he added.
The forum will convene more than 2,000 senior decision-makers in Riyadh, with participants spanning global retail groups, sovereign-linked investors, developers, technology platforms, policymakers, and academic institutions from more than 40 countries.
“What matters most, however, is not scale but composition. You must understand that this is an invitation-only audience shaped deliberately around decision-making authority. CEOs sit alongside ministers, investors alongside operators, and academics alongside practitioners, not to offer commentary, but to interrogate assumptions and test strategies against real-world constraints,” said Linardos.
What distinguishes the forum is its ability to bring global perspectives into direct conversation with regional realities.
“As Saudi Arabia’s role in global trade, tourism, and consumer markets accelerates, that intersection has become increasingly relevant for leaders reassessing how and where growth is built,” he said.
Reports indicate that retail sales in the Kingdom are forecast to reach $161.4 billion by 2028. “The scale of the opportunity is clear, but the more interesting question is how that growth is shaped,” Linardos told Arab News. “Demographics, digital adoption, tourism growth, and large-scale urban development are converging at once. That creates opportunity, but also raises the bar. The next phase of retail growth in the Kingdom will favor models that integrate physical space, digital infrastructure, cultural relevance, and operational discipline.”
At the 2026 RLC Global Forum, many of the discussions center on this transition, he said.
The Kingdom’s advantage lies in its ability to design ecosystems where retail, hospitality, culture, and experience reinforce one another. Creating this long-term, integrated value is a core focus of the discussions at the forum, he added.
Commenting on the forum’s role in the future of the Saudi retail landscape, Linardos said: “Saudi Arabia does not need another conference to showcase ambition. What it benefits from — and increasingly demands — is a platform for informed, global dialogue grounded in execution. The RLC Global Forum plays that role by positioning Saudi Arabia not as a case study, but as a strategic participant in shaping the future of retail and consumer economies.”
“By bringing global leaders into Riyadh, the forum allows for an exchange that is both outward-looking and locally anchored. As the Kingdom moves from rapid transformation to long-term institution building, these conversations become more consequential. The forum is thus a critical catalyst in translating Vision 2030’s ambitions into a resilient, global-market reality,” he added.
The RLC Global Forum is a leading platform that brings together the world’s most influential retail leaders, innovators, and policymakers to drive positive industry change. It marks the next phase of the Retail Leaders Circle’s 12-year mission to connect and empower decision-makers across the retail and consumer-facing sectors.
Through high-level dialogue and strategic cross-industry initiatives, the forum addresses the long-term forces defining the trajectory of retail and its interconnected ecosystems.
Alongside the annual retail forum in Riyadh, the RLC Global Forum curates a calendar of high-profile events around the world, including the CEO Summit in New York and the RLC Fashion Summit in Milan.








