FaceOf: Tariq Al-Essa, CEO of the Saudi Exhibition and Convention Bureau
Al-Essa discussed the growth of the Saudi meetings industry in comparison to neighbors such as the UAE, specifically the potential in cities such as Riyadh, Makkah, Madinah and the Eastern Province
Updated 07 June 2018
Arab News
Tariq Al-Essa is the CEO of the Saudi Exhibition and Convention Bureau (SECB). As CEO, he is tasked with developing and implementing efficient and transparent licensing policies with the goal of encouraging investments in the Kingdom’s exhibition and convention sector by providing suitable options for the organization of large, high-quality events.
Speaking at a recent conference in Riyadh, Al-Essa discussed the growth of the Saudi meetings industry in comparison to neighbors such as the UAE, specifically the potential in cities such as Riyadh, Makkah, Madinah and the Eastern Province.
“In terms of numbers of business events or the size of industry, Saudi demand and supply on the meetings industry is much bigger and stable with high potential powered by Saudi Vision 2030,” he said.
In 2002, after completing his bachelor of science degree in systems engineering at King Fahd University of Petroleum and Minerals, Al-Essa earned his professional diploma in business administration from Riyadh Chamber of Commerce and Industry in 2004.
Al-Essa then gained work experience as a researcher with the National Tourism and Information and Research Center, as well as a part-time instructor at Al-Yamamah University teaching elective courses in “Principles of Event Management.”
In 2008, Al-Essa continued his higher education at the University of Technology, Sydney, earning his graduate diploma as well as his masters in event management by 2011.
Before becoming executive director at SECB, Al-Essa worked at the Saudi Commission for Tourism and Heritage from 2005 to 2013 in the department of product development as a senior tourism and programs specialist.
Since 2013, he has been actively leading the promoting of the Kingdom as a viable host for regional and international exhibitions and conventions.
Saudi House kicks off Davos with push on Vision 2030, AI platform and ‘humanizing’ tourism
Saudi ministers dominate pre-summit spotlight at Saudi pavilion, touting Vision 2030’s next phase and human capital as key to global edge
Ministry of Economy and Planning announced the SUSTAIN Platform which aims to accelerate AI-enabled, cross-sector collaboration for sustainable development
Updated 20 January 2026
GABRIELE MALVISI
DAVOS: For regulars at the World Economic Forum, Monday in Davos is usually a chance to ease into the week, a time to reconnect, plan meetings and prepare for the intense schedule ahead.
This year, Saudi Arabia moved quickly to fill that lull, taking center stage with a packed program of panels ahead of Tuesday’s official opening.
At the Saudi House — the Kingdom’s official pavilion on the Promenade, returning after its debut as a standalone venue at the 2025 WEF Annual Meeting — Saudi ministers and global executives set out how the Kingdom sees the next phase of its transformation.
Monday’s speakers at the Saudi House included Minister of Finance Mohammed Al-Jadaan, Minister of Investment Khalid Al-Falih, Minister of Tourism Ahmed Al-Khateeb, and President and Vice Chairman of Meta Dina Powell McCormick. (Supplied)
Established by the Ministry of Economy and Planning, the venue is pitched as a platform for international thought leaders to tackle the challenges, opportunities and solutions shaping the global economy.
Opening a session on the Kingdom’s role at this year’s Forum and the next phase of Vision 2030 — now in its 10th year and roughly two-thirds complete — Princess Reema bint Bandar, Saudi Arabia’s ambassador to the US, said human capital “is the actual driver if you want a competitive, modern economy.”
She described one of the biggest achievements of the past decade as the emergence of a highly qualified cohort of young Saudis who could work anywhere in the world but “choose to come home, choose to build at home and choose to deliver at home,” calling this “the biggest symbol of the success of Vision 2030.”
Who can give you optimum access to opportunities while addressing risks? I contend that Saudi Arabia has been able to provide that formula.
Khalid Al-Falih, Saudi minister of investment
On the same panel, Minister of Finance Mohammed Aljadaan said this success is rooted in a “behavioral change” that has strengthened the Kingdom’s credibility with both international partners and its own citizens.
“Credibility comes from being very pragmatic, making sure that you maintain your fiscal policy discipline, but at the same time refocus your resources where it matters,” he said, warning that “markets will call your bluff if you’re not serious.”
The Saudi House, a cross-ministerial initiative led by the Ministry of Economy and Planning, is intended to underscore the Kingdom’s “commitment to global cooperation” by offering “a platform where visionary ideas are shared and shaped,” while showcasing opportunities and lessons from its “unprecedented national transformation.”
Lubna Olayan, Chair of the Corporate Board, Olayan Group
Echoing earlier comments to Arab News, Economy and Planning Minister Faisal Alibrahim said the Kingdom’s role as an anchor of stability has helped unlock its potential, stressing that while the objective is to decouple from reliance on a single commodity, “2030 is not the finishing line.”
Khalid Al-Falih, Saudi minister of investment, said Saudi Arabia has been able to enable access to opportunities while addressing major risks, arguing that few countries can match the Kingdom’s overall mix.
“No country has all of those to 100 percent,” he said. “But who can give you the mix that gives you optimum access to opportunities while addressing all of those risks?
Dr. Bedour Alrayes, Deputy CEO, Human Capability Development Program, Saudi Arabia
“I contend that Saudi Arabia has been able to provide that formula and the proof is in the pudding,” noting that local investment has doubled in recent years to reach levels comparable with India and China.
While societal transformation dominated the morning discussions, the afternoon turned to technology, tourism, sport and culture, four strategic sectors expected to spearhead Vision 2030’s next phase.
The Ministry of Economy and Planning used the day to announce the SUSTAIN Platform, due to launch in 2026, which aims to accelerate AI-enabled, cross-sector collaboration for sustainable development.
The ministry said SUSTAIN will translate the Kingdom’s public and private-sector coordination mandate into a practical national tool to help government entities, businesses, investors, academia and civil society identify credible partners, form trusted coalitions and move initiatives “from planning to implementation more efficiently,” addressing a global challenge where fragmented partnerships often slow delivery and blunt impact.
“We are in a moment in time where technology may well impact the face of humanity,” said Dina Powell McCormick, recently appointed president and vice chairman of Meta, welcoming the Kingdom’s “desire” to partner with technology companies and its embrace of innovation.
Minister of Tourism Ahmed Alkhateeb, discussing how technology is being deployed in his sector, underlined that “in travel and tourism, people are very important. We learn about other people’s culture through interacting with people. We digitalize the unnecessary and humanize the necessary.”
He added that while technological transformation is a priority, “we don’t want to replace this big workforce with technology. I think we need to protect them in Saudi Arabia, where we’re being a model. I’m an advocate of keeping the people.”
Throughout the week, Saudi House will host more than 20 sessions, including over 10 accredited by the WEF, across six themes: Bold Vision, Insights for Impact, People and Human Capability, Quality of Life, Investment and Collaboration, and Welcoming the World.
The pavilion will also launch “NextOn,” a new series of influential and educational talks featuring leading global voices.
