The Red Sea Mall’s productive families initiative “How to Be a Leader,” launched in cooperation with the Jeddah Chamber of Commerce and Industry, completed its second successful year.
It is a platform that enables families to become a part of the business world. The initiative supports the ambitions of many, and 100 participating families were awarded for achieving positive results this year.
Aidrous Al-Bar, executive member of Red Sea Markets Company Ltd., which owns the mall, expressed his appreciation for the participating families. He also thanked the “Ala Mazaji” group, which supervised the “Productive Families Kiosks.”
Al-Bar said: “The success of this initiative that was a result of fruitful cooperation between the Red Sea Mall and the Jeddah Chamber of Commerce and Industry brings us pride. In only two years, the initiative has attracted 200 families that displayed various projects with great commercial ideas. From the very beginning, the mall has had plans to ensure the success and continuity of the initiative to support the participating families. We will continue to support the families in line with Vision 2030 and to integrate the private sector and achieve economic development. Small enterprises now form an important segment which is highly supported by our government.”
Mohammed Al-Asiri, marketing manager of Red Sea Mall, said: “We worked on developing this initiative to become an active platform for productive families with limited incomes. There have been many meetings with governmental entities to specify the sector which benefits the most from this initiative aiming to further develop it and the results of these meetings will soon be announced.”
Several participants displayed their products during the two-day event at the mall.
Participant Rania Ghimrawi, a microbiology graduate, said: “I have always been intrigued with Arabian style and fashion to create my personal style. I studied graphic design courses and began participating in various initiatives allowing me to showcase my products. Through my participation in the ‘Productive Families Kiosks’ at the Red Sea Mall, I was able to make a bigger difference, and for that I thank the Red Sea Mall for supporting me to fulfil my goals.”
She said she hopes to some day have her own store at the mall.
100 productive families benefit from Red Sea Mall’s initiative
100 productive families benefit from Red Sea Mall’s initiative
Kingdom Centre’s comprehensive upgrade nears completion
Chairwoman of the Board of Kingdom Centre Nada Alateegi announced that the final phase of the comprehensive upgrade and redevelopment works at the iconic Riyadh landmark has neared completion.
Kingdom Centre was never intended to be just a shopping destination or a business hub, Alateegi said, but rather a space to deliver exceptional experiences. The experience is now being elevated to a new level of luxury that seamlessly brings together refined hospitality, high-end retail, and world-class business environments.
She said that Kingdom Centre, inaugurated in 2001, commenced its modernization project in April 2023. The project is being implemented in partnership with a group of top-tier global designers and renowned contractors, and led by the Kingdom Centre management team, to ensure the highest standards of quality and precision.
The upgrades were carried out in accordance with the best safety practices, while maintaining uninterrupted operations and ensuring visitors’ comfort and safety are preserved throughout, Alateegi said. This approach reflects the vision and directives of Prince Alwaleed bin Talal and has contributed to the center receiving several awards, including its recognition for “visionary design and development.”
She added that Kingdom Centre had installed the largest fully integrated digital screen on Kingdom Tower facades, operated exclusively in partnership with digital advertising and media solutions leader Rotana Signs. The screen serves as an international showcase reflecting Riyadh’s evolution and its growing global standing.
Kingdom Centre is also home to the Four Seasons Hotel, one of the world’s most prestigious hospitality brands, in addition to VOX Cinemas, purpose-designed to world-class specifications guided by the center’s management vision.
Moreover, Kingdom Centre introduced Al-Mamlaka Social Dining zone, which has become one of the region’s leading dining experiences and a model for other investors. Conceived by the center’s management to elevate the visitor experience, the Social Dining concept has been officially registered as the intellectual property of Kingdom Centre.
Kingdom Centre has also launched a mobile application and a dedicated visitor loyalty program offering a range of benefits. This initiative is part of the center’s digital transformation strategy and aims to strengthen long-term engagement with visitors.
Kingdom Centre’s management remains committed to setting a leading example for the sector, delivering innovative experiences that support Saudi Arabia’s tourism ambitions and align with Saudi Vision 2030, Alateegi added.
