Abdul Latif Jameel Motors has announced the official launch of the 2018 Toyota Camry during the company’s first event of the new year at the Hussain Jameel Hall in Jeddah.
Mazen Jameel, chief marketing officer of Abdul Latif Jameel Motors, said of the new model: “25 years and Camry is still Camry.”
The car has established its position in the Saudi market over more than two decades, thanks to its combination of quality, durability and reliability, in addition to its price, which makes it a popular choice in the mid-size sedan category.
“The design, state-of-the-art specifications and innovative technologies introduced in the new Toyota Camry offer an unprecedented sedan experience that will add to the popularity of this car, reaffirming its position as one of the Kingdom’s best-sellers,” Jameel said.
The Camry Hybrid will be launched for the first time in the Saudi market in the first half of 2018, he said.
The eighth generation of the Camry has been radically changed, particularly the design, a result of the Toyota Global Engineering Platform (TNGA) that was created to produce vehicles with optimal performance and the latest technology while taking advantage of Toyota’s specialized Kaizen capabilities for innovation.
With a new chassis, the design team has created a lower center of gravity for better stability and a lower, livelier appearance.
It is offered in six categories with three engine types. It also comes in a Grande category with a six-cylinder engine and the latest direct fuel injection technology (D-4S), as well as the variable valve timing intelligent wide system (VVT-iW) for high fuel efficiency and reduced environmental impact.
It meets the highest standards for safety with the finest ratings, winning the +Top Safety Pick Award from the American Insurance Institute for Highway Safety (IIHS) as the safest car of the season, in addition to acquiring a five-star rating from the Australian New Car Assessment Program (ANCAP).
Abdul Latif Jameel partially launched the 2018 Camry during the 2017 Saudi International Motor Show last December in Jeddah, in conjunction with the 35th anniversary of the start of commercial production of this much-loved model.
Abdul Latif Jameel launches 2018 Toyota Camry
Abdul Latif Jameel launches 2018 Toyota Camry
Australian minister Don Farrell launches LuLu festival
Regional retail chain Lulu Hypermarket officially launched the Australian Fest on Wednesday at its Diplomatic Quarter branch in Riyadh. The grand inauguration was led by Senator Don Farrell, minister for trade and tourism and special minister of state for Australia, as the chief guest. The event, which celebrated the rich culinary heritage and premium produce of Australia, was attended by a high-level delegation from the Australian government, alongside Mohammed Haris, director of LuLu Hypermarket Saudi Arabia, and senior LuLu officials.
The festivities commenced at the supermarket entrance, where Farrell performed the official ribbon-cutting ceremony under a beautifully designed, Australian-themed ceremonial gate. This marked the formal opening of a week-long celebration dedicated to bringing the best of Australian flavors to the Saudi capital. Following the inauguration, the minister led a guided store walk-through, exploring premium product showcases and vibrant displays in the Meat Area. A dedicated thematic showcase of fresh fruits and vegetables from Australia was also highlighted, emphasizing the authenticity and freshness that the country’s agriculture is known for globally.
The tour reached a celebratory peak at the bakery section, where the chief guest was invited for a commemorative cake-cutting ceremony to mark the launch of the festival. During his official address, Farrell shared his insights on the significance of the event, stating that it is a pleasure to witness the Australian Fest in Riyadh. He said that the event is more than just a showcase of Australian products, but rather a testament to the growing partnership between Australia and Saudi Arabia, making these high-quality products easily accessible to shoppers in the Kingdom.
Meanwhile, Haris expressed his gratitude for the visit, noting that the team is deeply honored to welcome Farrell and the Australian government delegates. He said that the Australian Fest is a cornerstone of LuLu’s commitment to offering customers global diversity and the highest quality products. He further added that LuLu is proud to serve as the bridge connecting Saudi shoppers with the authentic excellence of Australian agriculture.
The Australian Fest is offering residents an exclusive opportunity to explore and purchase a wide variety of Australian-made products at special promotional prices.
