RIYADH: The recent introduction of driving licenses for women is a major boost to the female empowerment program in the Kingdom, according to a Saudi businesswoman who was a panelist in a session of the Misk Global Forum, which concluded on Thursday.
Nouf Al-Rakan, CEO of Educational Initiatives, was speaking at a panel discussion on “Women’s empowerment: Everyone’s duty.”
The panel was attended by National Digitization Program Secretary-General Deemah Al-Yahya, Sabrina Gonzalez Pasterski, physicist at Harvard University, and Sandy Sein Thein, CEO of Digital Kaway Myanmar.
Al-Rakan said the lifting of the ban on women driving came as a pleasant surprise to most females, including her. “I simply jumped when my father told me about it,” she said.
She recalled that at last year’s Misk Forum, the audience was 75 percent men, and this year it is 50 percent, which shows women in the Kingdom have come forward to the mainstream of society.
Al-Yahya said more women should come forward to work with confidence.
She stressed that men should recognize the capabilities of women and give them their due place.
She said if a man goes for an interview, he will be selected if he has satisfied 60 percent of the requirements, while a woman has to prove her capabilities 100 percent to get selected.
Thein said that female CEOs should always be called simply CEOs, never “women CEOs.”
She stressed that women should be treated and viewed at par with men without any discrimination.
Driving licenses to boost empowerment of Saudi women
Driving licenses to boost empowerment of Saudi women
What makes the Taif Rose such a precious fragrance product?
- These farms produce nearly 550 million roses annually, all harvested during a brief season of no more than 45 days, from early March to the end of April
TAIF: Taif roses, renowned for their exceptional aroma and the meticulous care required in cultivation, harvesting, and processing, are among the Kingdom’s most valuable natural perfume products and stand out as prominent agricultural and cultural symbols deeply connected to the region’s heritage and tourism.
Taif rose farms, numbering over 910 and spread across Al-Hada, Al-Shafa, Wadi Muharram, Al-Wahat, Al-Wahit, and Wadi Liya, are home to approximately 1,144,000 rose bushes covering about 270 hectares of agricultural land.
FASTFACT
Taif rose farms, numbering over 910 and spread across Al-Hada, Al-Shafa, Wadi Muharram, Al-Wahat, Al-Wahit, and Wadi Liya, are home to approximately 1,144,000 rose bushes covering about 270 hectares of agricultural land.
These farms produce nearly 550 million roses annually, all harvested during a brief season of no more than 45 days, from early March to the end of April.
This harvest yields around 20,000 tolas of Taif rose oil. Producing a single tola requires approximately 12,000 roses, which are picked manually at dawn and distilled within 24 hours to preserve the purity and quality of the scent before reaching the market.








