Boom in entrepreneurs expected after ban on Saudi women driving lifted

Sara Al-Madani said Saudi women are ‘graceful, smart and educated.’ (AN Photo)
Updated 08 November 2017
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Boom in entrepreneurs expected after ban on Saudi women driving lifted

SVETI STEFAN, Montenegro: More local women are likely to become entrepreneurs after the ban on them driving is lifted in Saudi Arabia, according to a prominent Emirati fashion designer and businesswoman.
Sara Al-Madani, an entrepreneur and board member of the Sharjah Chamber of Commerce & Industry (SCCI), said: “I’m so happy about this, the women in Saudi (Arabia) are a huge wealth and it needs to be properly invested into the economy.
“Imagine the effect it will have when millions of women can move and get to work. It will transform the country and it’s undeniable that force will have a big impact.”
Al-Madani, founder of Sara Al-Madani Fashion Design and the new British restaurant Shabarbush in Dubai, added that not being able to drive has never stopped women from setting up their own business ventures, but “this freedom opens up more opportunities for them so we will see more women on board.”
The entrepreneur, speaking to Arab News on the sidelines of the recent Global Citizen Forum, said that the word “innovation” is now trending globally.
“I tell everyone, before you innovate in business or at your work, you need to innovate in yourself, you need to believe in yourself and break the stereotype.
“You need to stand up for your rights and believe in your dreams and accomplish them and, once you’ve done that, you can innovate externally … Women are strong, we just need inspiration.”
Al-Madani ventured into the business world at a time when very few Emirati women were doing so. Defying cultural norms, she started her fashion label Rouge Couture, now known as Sara Al-Madani Fashion Design, at the age of 15.
In 2014 Al-Madani, now 30, was selected by Sultan bin Muhammad Al-Qasimi, ruler of the UAE emirate of Sharjah, as a board member of the SCCI.
Al-Madani also runs the creative consultancy Social Fish, and is a brand ambassador for Nivea and Natura Bissé in the Middle East.
She said: “This is just the beginning (of freedoms) for Saudi women. I wish the Saudi women all the best — they are graceful, smart and educated.”


Closing Bell: Saudi main index closes in red at 10,947 

Updated 19 February 2026
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Closing Bell: Saudi main index closes in red at 10,947 

RIYADH: Saudi Arabia’s Tadawul All Share Index dipped on Thursday, losing 208.20 points, or 1.87 percent, to close at 10,947.25. 

The total trading turnover of the benchmark index was SR4.80 billion ($1.28 billion), as 14 of the listed stocks advanced, while 253 retreated. 

The MSCI Tadawul Index decreased, down 25.35 points, or 1.69 percent, to close at 1,477.71. 

The Kingdom’s parallel market Nomu lost 217.90 points, or 0.92 percent, to close at 23,404.75. This came as 24 of the listed stocks advanced, while 43 retreated. 

The best-performing stock was Musharaka REIT Fund, with its share price up 2.12 percent to SR4.34. 

Other top performers included Al Hassan Ghazi Ibrahim Shaker Co., which saw its share price rise by 1.18 percent to SR17.20, and Saudi Industrial Export Co., which saw a 0.8 percent increase to SR2.51. 

On the downside, Abdullah Saad Mohammed Abo Moati for Bookstores Co. was among the day’s biggest decliners, with its share price falling 9.3 percent to SR39. 

National Medical Care Co. fell 8.98 percent to SR128.80, while National Co. for Learning and Education declined 6.35 percent to SR116.50. 

On the announcements front, Red Sea International said its subsidiary, the Fundamental Installation for Electric Work Co., has entered into a framework agreement with King Salman International Airport Development Co. 

In a Tadawul statement, the company noted that the agreement establishes the general terms and conditions for the execution of enabling works at the King Salman International Airport project in Riyadh.  

Under the 48-month contract, the scope of work includes the supply, installation, testing, and commissioning of all mechanical, electrical, and plumbing systems.  

Utilizing a re-measurement model, specific work orders will be issued on a call-off basis, with the final contract value to be determined upon the completion and measurement of actual quantities executed.  

The financial impact of this collaboration is expected to begin reflecting on the company’s statements starting in the first quarter of 2026, the statement said. 

The company’s share price reached SR23.05, marking a 2.45 percent decrease on the main market.