SAN FRANCISCO: Twitter Inc. said on Tuesday it would add labels to election-related advertisements and say who is behind each of them, after a threat of regulation from the United States over the lack of disclosure for political spending on social media.
Twitter, acting a month after Facebook Inc. launched a similar overhaul of political ads, said in a blog post it would start a website so people could see identities of buyers, targeting demographics and total ad spend by election advertisers.
Silicon Valley social media firms and the political ads that run on their websites have generally been free of the disclaimers and other regulatory demands that US authorities impose on television, radio and satellite services.
Calls for that to change have grown, however, after Twitter, Facebook and Alphabet Inc’s Google said in recent weeks that Russian operatives and affiliates bought ads and used fake names on their services to spread divisive messages in the run-up to the 2016 US presidential election.
Russia has denied interfering in the election.
Citing Russia-linked ads, Facebook last month said it for the first time would make it possible for anyone to see any political ads that run on Facebook, no matter whom they target.
The attempts at self-regulation by Facebook and Twitter have not satisfied lawmakers.
US Senator Amy Klobuchar said in a statement that Twitter’s announcement was “no substitute for updating our laws.” A Democrat, she is co-sponsoring legislation that would make disclosures mandatory.
Twitter said its changes would take effect first in the United States and then globally.
The new approach to ads would be visible in people’s Twitter feeds, where election ads would have the label “promoted by political account,” the company said.
“To make it clear when you are seeing or engaging with an electioneering ad, we will now require that electioneering advertisers identify their campaigns as such,” Bruce Falck, Twitter’s general manager of revenue product, said in the blog post.
Twitter said it would limit targeting options for election ads, although it did not say how, and introduce stronger penalties for election advertisers who violate policies.
The company said it would also allow people to see all ads currently running on Twitter, election-related or otherwise.
Twitter’s latest move would not tackle its longstanding problem with fake or abusive accounts that some users and lawmakers also blame for influencing last year’s US election. Unlike Facebook, Twitter allows anonymous accounts and automated accounts, or bots, making the service more difficult to police.
Transparency by itself “is not a solution to the deployment of bots that amplify fake or misleading content or to the successful efforts of online trolls to promote divisive messages,” Representative Adam Schiff, the top Democrat on the House Intelligence Committee, said in a statement.
Twitter said last month it had suspended about 200 Russia-linked accounts as it investigated online efforts to influence last year’s election.
The general counsels for Facebook, Google and Twitter are scheduled to testify next week before the Senate and House intelligence committees.
Twitter to label election ads after US regulatory threat
Twitter to label election ads after US regulatory threat
‘AI race is on’: Saudi minister at Davos stresses need for global optionality
- Minister of Investment Khalid Al-Falih said ‘we don’t know who’s going to be ahead in the next few years’ and the Kingdom therefore reserves the right for optionality
- On Tuesday, the WEF announced the first phase of a Digital Embassy Framework aimed at bringing greater clarity and consistency
DAVOS: Saudi Minister of Investment Khalid Al-Falih told Davos that the artificial intelligence “race is on,” with the Kingdom determined to use its diplomatic reach while preserving strategic “optionality.”
Speaking on Tuesday’s “AI Power Play, No Referees” panel at the World Economic Forum, Al-Falih described AI as “truly the transformation of this century,” but warned that it will soon be commoditized and not monopolized by any single company or country.
He stressed the need for global diffusion, saying: “The essence of AI’s power is that it has to be accessible. So the word ‘diffusion’ is not just within economies that have to compete, but I believe it has to be done globally.”
While acknowledging the US lead, Al-Falih said optionality is critical. “We don’t know who’s going to be ahead four or five years from now,” he said, adding that the Kingdom reserves the right for optionality amid shifting dynamics.
Riyadh has emerged as a global AI player, buoyed by its huge Davos delegation and heavy investments in technology and supporting infrastructure. Low energy costs — a factor that has driven human development worldwide — position Saudi Arabia uniquely, Al-Falih said, with renewables poised to power AI data centers as part of the Kingdom’s diversification strategy.
“We know this is not just about infrastructure, data center and the energy competitive advantage that we believe Saudi Arabia has is second to none. We’re investing across the technology stack, in applications and LLMs and in connectivity, because we believe that this is going to be a global good. Just as important as building the data hub that Saudi Arabia is building, we need to be connected, and we are connected to Europe, Asia, because we want that data, that AI power, to be transmitted across borders and across economies.”
Saudi Arabia, while strategically aligned with the US, has also backed Chinese, Korean and Japanese companies to maintain flexibility. “Optionality is very important. It’s something we have now, and we protect because we believe that we are the owners of our own destiny, and we will not let go of that.”
On Tuesday, the WEF announced the first phase of a Digital Embassy Framework aimed at bringing greater clarity and consistency to how trusted digital embassies are designed and governed worldwide.
Also known as “data embassies,” the initiative seeks to address practical challenges in cross-border sovereign AI infrastructure and data hosting, with an emphasis on trust, security and governance, and is expected to be formally launched at the forum’s meeting in Jeddah in April.
The initiative was announced during a separate panel titled “Digital Embassies for Sovereign AI” at the forum’s annual meeting on Tuesday, featuring Gobind Singh Deo, minister of digital for Malaysia and Alexandre Fasel, state secretary for foreign affairs of Switzerland.
Fasel said the value of such a global framework lies in preventing countries from having to start from scratch each time they negotiate bilateral arrangements. By setting out shared principles and approaches, spanning technical, legal and governance issues, the framework can provide common reference points for countries seeking to establish such entities, even if the term “digital embassy” itself remains imperfect.
Both speakers acknowledged that the term can be a misnomer, since it suggests traditional diplomatic arrangements. The focus, they said, is the function: allowing data and computing to be hosted abroad while maintaining safeguards around sovereignty, access and control.
Deo said the concept is driven by practical realities, as some countries lack the energy and water needed to support large-scale data centers, even though those resources are available elsewhere.
Hosting infrastructure in better-resourced countries can offer a solution, he said, provided robust safeguards are in place to ensure data is secure and that access and control stay with the originating state.
Saudi Arabia has already moved early on the concept. In April 2025, it published a draft Global AI Hub Law — described as the first G20 attempt to set out a comprehensive legal framework that embraces the “digital embassy” approach.
A key question at Davos this year is how a state can maintain data sovereignty — and apply its laws to certain categories of data - when that data must be hosted in a foreign jurisdiction.
Al-Falih said policy work on data sovereignty — from regulation and platforms to data centers — began well before the recent acceleration in AI.
“But in addition to data privacy, we had an open data we talked about diffusion and access to compute, but access to data to achieve the same purpose of research, drug discovery, productivity improvement, having a policy also of open access to data was a pillar that was launched before Covid.”
In an earlier panel, Anthropic CEO Dario Amodei said predicting exactly when AI will match a Nobel Laureate’s capabilities in multiple fields remains difficult due to internal and external factors, but said that “something fast is going to happen.”
“AI is going to be incredibly powerful. It’s just a question of exactly when. And because it’s incredibly powerful, it will do all these wonderful things, will help us cure cancer, it may help us to eradicate tropical diseases, it will help us understand the universe. But there are these immense and grave risks that we need to think about and we need to address them.”
Amodei said tackling those risks requires action on several fronts: “It’s a mixture of things that we individually need to do as leaders of the companies, and that we can do working together. And then there’s going to need to be some role for wider societal institutions, like the government.
“If we are all working together, we can address, we can learn through science to properly control and direct these creations that we’re building. But if we build them poorly, if we’re all racing and we go so fast that there’s no guardrails, then I think there is risk of something going wrong.”
