Eid in Abu Dhabi: Try Yas Mall’s mega sale

Yas Mall is Abu Dhabi’s largest shopping hub.
Updated 23 June 2017
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Eid in Abu Dhabi: Try Yas Mall’s mega sale

As many from Saudi Arabia flock to the UAE to celebrate Eid Al-Fitr, one mall in Abu Dhabi is offering buyers sales of up to 90 percent off in a special event to mark the end of Ramadan.
Yas Mall’s unique mega sale will begin on June 25 and run until June 26, with more than 300 brands taking part.
The shopping bonanza will also feature live performances by jugglers, dancers, musicians and hourly live entertainment for visitors to enjoy.
Local residents are gearing up for the sale.
“It’s huge news. This is the biggest sale of the year and nothing will top this mega sale. I’ve already organized a schedule and I’m currently making a list of what I’d like to purchase for myself and the family on the big day. It won’t hinder any Eid plans since we’re not headed to Egypt this year, so we’ll have our own little Eid morning rituals, rest and fuel up for the big event,” Magda, an Egyptian medical resident consultant living in Abu Dhabi, told Arab News.
Many retailers are bringing in extra staff members in anticipation for the big event while some stores are planning hourly inventories to keep everything in check.
“Naturally, we would like to have everything run smoothly for the crowds. We expect the largest crowd to come within the first three or four hours of the event and it should cool down afterwards, but with the prizes that will be distributed, you never know,” a salesperson told Arab News.
Up for grabs are Etihad Airways business class tickets and the grand prize, the Tesla Model S. Gift cards ranging from 1,000 dirhams (SR1,021) to 15,000 dirhams (SR15,316) can also be won.
Yas Mall’s General Manager Saoud Khoory explained the concept behind the event, saying holiday-makers should explore what the mall has to offer.
“We strive to bring forth the best offers tourists and residents can buy; many holiday-goers head to the malls to spend their holidays and what better way to treat them than with a great sale such as our Eid Mega Sale,” he told Arab News.
Yas Mall, Abu Dhabi’s largest mall, is one of the leading retail, entertainment and leisure destinations on Yas Island and is home to more than 350 stores, a children’s play area and a 24-screen cinema.
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Millie Bobby Brown spotted in new advert for Yas Island in Abu Dhabi

Updated 16 December 2025
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Millie Bobby Brown spotted in new advert for Yas Island in Abu Dhabi

DUBAI: British actress Millie Bobby Brown is starring in a new advert for entertainment destination Yas Island in Abu Dhabi.

With a nod to “Stranger Things,” Brown is seen buckling into Formula Rossa, the world’s fastest rollercoaster alongside her husband Jake Bongiovi.

Moments before launch, she asks him about the speed, and when he replies “240 km an hour,” she makes a quick exit. The advert continues with lights flickering and Brown and other characters glitching with effects reminiscent of the hit Netflix series.

Created by the Duffer Brothers, “Stranger Things” debuted in 2016 and quickly became one of Netflix’s most popular series, with its fourth season amassing more than 140.7 million views globally.

The series has garnered over 70 awards worldwide, including Emmys and the Screen Actors Guild Award for Outstanding Performance by an Ensemble in a Drama Series.

Brown was announced as a brand ambassador for Yas Island in November.

The Netflix show’s final season five is being released in stages. The first four episodes streamed on Nov. 26, and will be followed by three on Dec. 25, and the finale on New Year’s Eve.

In her first promotional clip for Yas Island, she is seen back in the Byers’ living room, made famous on the show, framed by the glow of the iconic alphabet wall that is a key element of the “Stranger Things” storyline.

In the video, she jokes about taking a holiday after five seasons of the show as the lights begin to flicker, illuminating one by one until they spell out “YAS.”

Brown is the latest celebrity to take on a role with Yas Island, following Ryan Reynolds, Kevin Hart and Jason Momoa, who were all “Chief Island Officers.”

The actors starred in a series of amusing adverts for the entertainment destination, including Reynolds appearing to skydive over Abu Dhabi.