Smart Link Contact Centers, a business process and contact center outsourcing provider in Saudi Arabia, has announced the completion of an expansion project for its contact center in the Kingdom.
The project, undertaken with Avaya, resulted in the addition of 600 agent seats creating employment opportunities for Saudi citizens.
The company is deploying contact center solutions from Avaya to meet growing demand from public-sector organizations to engage more effectively with citizens, as the Kingdom launches a range of initiatives in line with Vision 2030.
Smart Link delivers flexible solutions and services to more than 50 organizations in the Kingdom, and the expansion of its operations will enable the government to increase the deployment of digital services.
Smart Link, the largest business process outsourcing center in the Middle East, is committed to the recruitment and training of Saudi women, with over 70 percent of its workforce being women.
Smart Link is a subsidiary of Al-Khaleej Training & Education, the largest network of training centers in Saudi Arabia.
Safwan Al-Khatib, senior vice president of Al-Khaleej Group and managing director of Smart Link, said: “At Smart Link, we aim to support the vision of the government by providing the latest communication solutions to connect government and private organizations to their customers.”
He added: “This offering is elevated by building strategic alliances with leading companies in this industry. Leveraging our strategic partnership with Avaya, we have further expanded to meet the growing communication needs of our government customers, raising the citizen experience in Saudi Arabia to new heights.”
He said: “The addition of 600 new agent seats will significantly contribute to raising customer services to the highest international quality standards.”
Nidal Abou-Ltaif, president, Avaya International, said: “We at Avaya take pride in this partnership with Smart Link, making sure that our joint efforts have an impact on the customer experience level in the Kingdom ... Smart Link has a unique competitive advantage with Al-Khaleej Training and Education, which supports them contribute significantly to Vision 2030. With the hiring of women in the workforce, the company is committed to training and developing the Kingdom’s talent.”
Smart Link creates Saudi jobs, invests in KSA skills development with Avaya
Smart Link creates Saudi jobs, invests in KSA skills development with Avaya
Aramco Digital to launch National Industrial Network on 450 MHz band
Aramco Digital, the digital and technology arm of Aramco, is preparing to launch its National Industrial Network operating on the 450 MHz spectrum, a network designed to enable secure, resilient, and high-reliability industrial communications across Saudi Arabia. The network has been engineered as a mission-critical industrial infrastructure to deliver high levels of security, flexibility, and reliability to meet the needs of industrial sectors. It provides wide-area coverage with advanced protection standards, supporting operational environments that require continuous performance and dependable connectivity for critical facilities and assets.
“The National Industrial Network has been designed to support the advanced operational requirements of modern industrial environments, aimed at enhancing efficiency, strengthening business continuity, and enabling a new class of highly reliable industrial communications. Together with next-generation mission-critical smart radios, the network aims to help build a future-ready industrial infrastructure that enables real-time data insights, supports industrial digital transformation, and aligns with the ambitions of Saudi Vision 2030,” said Nabil Al-Nuaim, Aramco Digital CEO.
Unlike public networks, the National Industrial Network has been purpose-built for industrial environments, enabling connectivity for critical assets, supply chains, logistics operations, and autonomous mobility systems. The network seeks to elevate smart industrial services, supporting real-time monitoring, automation, enhanced safety, and higher operational efficiency across industrial sectors.
As part of the launch, Aramco Digital plans to introduce an integrated portfolio of industrial digital solutions powered by the 450 MHz network. These include specialized connectivity packages tailored to diverse sector needs, along with a new generation of mission-critical smart radios designed specifically for industrial operations. The devices combine rugged high-performance design and industrial safety compliance with advanced artificial intelligence capabilities, enhanced sensing technologies, extended battery life, and real-time on-device data processing, helping improve accuracy, safety, and operational continuity in complex environments.
The network has also been designed to support a wide spectrum of industrial IoT applications, including asset condition and performance monitoring, fleet tracking, air-quality and environmental sensing, intelligent video monitoring, smart metering, lighting and infrastructure control, as well as mobility and fleet-management solutions. These capabilities enhance operational transparency, automation, and efficiency across both industrial and public sectors.
The National Industrial Network aims to help establish a strong technological foundation for Saudi Arabia’s next industrial phase, contributing to the objectives of Vision 2030 by delivering highly reliable, nationwide industrial connectivity that enables automation, intelligence, and advanced digital services across vital sectors. By developing connectivity solutions aligned with the needs of modern industrial operations, Aramco Digital is helping shape the future of mission-critical digital infrastructure in the Kingdom, moving beyond traditional telecommunications to enable continuous interaction between devices, machines, and AI-powered systems, and strengthening real-time decision-making through edge processing.
The 450 MHz National Industrial Network represents more than an improvement in coverage or performance. It is a strategic step toward smarter, more autonomous, and technology-driven industrial ecosystems that enhance operational excellence and set a new benchmark for advanced digital infrastructure in Saudi Arabia.
With the accelerating pace of digital transformation in the Kingdom, secure and reliable connectivity has become a fundamental pillar in supporting operational requirements and driving economic growth. Organizations across various sectors— including industrial sectors and those enabling future economies — are increasingly relying on advanced connectivity solutions and technologies to enhance safety and reliability, improve operational efficiency, and unlock new horizons for sustainable economic development.
