JEDDAH: The Nike Pro Hijab may have been more than a year in the making, but its impetus can be traced much further back to an ongoing cultural shift that has seen more Muslim women than ever embracing sport.
The movement first raised the international consciousness when a hijabi runner took the field at the 2012 London Olympics.
Nike on Tuesday launched their new Pro Hijab women-empowering initiative to further support Muslim women.
“Nike’s mission is to bring inspiration and innovation to all athletes,” said Megan Saalfeld, Global Nike spokeswoman. “And we’re thrilled that Nike can deliver a product innovation that female athletes in the region told us they wanted and needed.”
There is a growing demand for modest wear in the global market. Recently, Debenhams partnered with the world’s leading modest-wear clothing brand Aab for a new fashion range.
The New York fashion week 2017 witnessed a strong presence of modest wear as well. In just two seasons, Indonesian Muslim designer Anniesa Hasibuan has made the hijab her trademark — and dazzled New York fashion week’s catwalk by styling it with flowing, iridescent gowns fit.
Saalfeld, a 13-year Nike employee, told Arab News that Nike is inspired by the unique beauty and culture of the region, and have hosted several of their design team members in Dubai over the past year to learn more about the Middle East.
“Our designers met with people from all areas of the Dubai and GCC community,” Saalfeld said. “From athletes to local historians, writers to artists these sessions allow our teams to learn more about the region, what athletes here want and need to perform better, and allow them to take this inspiration back to Oregon,” she added.
Muslim consumer spending on clothing is estimated at $243 billion in 2015, according to the State of Global Islamic Economy’s report. The revenues from modest fashion clothing purchased by Muslim women have been estimated at $44 billion in 2015. Muslim spending on clothing is expected to reach $368 billion by 2021.
However, these figures were not the reason that prompted Nike’s initiative. “This wasn’t part of the design process,” Saalfeld said.
According to Saalfeld, Amna Al-Haddad, a weightlifter from the United Arab Emirates, visited the Nike World Headquarters in Oregon in January 2016. She met with designers and the team in Nike Sport Research Lab. When she told the team that she only had one hijab for competition and would like something that was more specific for sport, the team responded.
“We’re in a place where we can bring Nike’s first performance hijab to select athletes in this region, with plans to have it commercially available in early 2018 to athletes around the world,” Saalfeld added.
Princess Reema bint Bandar bin Sultan Al-Saud, vice president of Women’s Affairs of the General Authority of Sports, told Arab News that she is pleased to see that a global company like Nike sees the value in supporting the women of the Muslim community as this shows that sports truly can be inclusive.
“This is a game changer that opens up so many doors for girls in the region and around the world,” Al-Saud said.
Manal Rostom, Nike Run Club Coach, told Arab News the Nike Pro Hijab empowers her.
“As an athlete, you look up to role models who are endorsed by Nike and other big sports brands, and to have one of those brands support me as an Arab hijabi athlete, it empowers me to reach even greater heights, to run longer distances, because I have that support on me and behind me,” Rostom said.
Rostom said the sports hijab is a gift for women struggling whether to embrace hijab or not.
“This is the perfect gift and it goes beyond being a new product that Nike is selling – it’s going to empower all women to embrace hijab and embrace who they are,” she said.
Zahra Lari, an Emirati ice-skater, told Arab News that people might think or tell hijabi athletes that they cannot do certain things, “but I’m going to show them you (athletes) absolutely can,” she said. “I am covered, I am Muslim, I am from a desert country and I’m doing a winter sport. It’s fine to do what you love. My family is behind me, my country is behind me — and there’s no reason why I can’t achieve what I want to achieve.”
Just do it, hijabi style: Nike unveils modest sportswear range
Just do it, hijabi style: Nike unveils modest sportswear range
Ancient castles in Sabya governorate reflect architectural heritage
- The Sabya Archaeological Castle has origins that date to the early 20th century
RIYADH: The Sabya governorate in the Jazan region is a treasure trove of archaeological wonders, each with its own unique story.
Among these is the Sabya Archaeological Castle, whose origins date to the early 20th century. The castle, steeped in history, is a must-visit for any archeology enthusiast or researcher.
The castle is situated near Sabya Avenue, within King Fahd Park. It is part of the present city of Sabya, which offers a view of Wadi Sabya.
The Sabya Archaeological Castle, an architectural marvel, boasts spacious rooms with high ceilings and thick walls. The walls, adorned with beautiful geometric and floral patterns, are a testament to the skill of the craftsmen who built them.
Local materials such as volcanic stone, wood, and limestone were used during construction. Some accounts suggest that the clay used in making bricks was sourced from the banks of Wadi Sabya.
The use of volcanic stones of various sizes and shapes in particular gives the castle a unique and captivating beauty. The stones were obtained from volcanoes near the city, including Jabal Akwa, located a short distance northeast of Sabya.
The mosque, situated north of the castle, was also constructed using the same building materials as the castle and other structures in the area. It was intended for prayers and gatherings of religious leaders, dignitaries, and the people of Sabya. Its mihrab, or prayer niche, still stands despite some damage.
Some accounts suggest the presence of remains of other buildings in the vicinity of the castle, opening the possibility of conducting archaeological excavations to reveal more secrets about this site.
The Kingdom’s Heritage Commission is diligently working to preserve the Sabya Archaeological Castle, recognizing its significance as one of the most important archaeological sites in the Jazan region.
Artist captures Saudi charm with digital works
- Ghada Al-Shammari says art can be a means to showcase nation’s rich heritage
RIYADH: Timeless Arabic songs and heartfelt poetry provide the inspiration for Ghada Al-Shammari’s digital art, which showcases the Kingdom’s culture and society.
Al-Shammari's first artwork in 2017 was inspired by a popular Saudi song by Majed Al-Esa called “Hwages,” which means “concerns” in English.
The music video provided a comment on society by using satire, showcasing women driving cars, skateboarding, and playing basketball — activities that at the time were not easily accessible for women.
“I liked how they portrayed women in the traditional Saudi abaya, which motivated me to draw it,” Al-Shammari told Arab News.
For one of her artworks Al-Shammari was inspired by a poem by literary icon Prince Badr bin Abdul Mohsen and popularly performed by the late Saudi singer Talal Maddah.
The drawing depicts a man glancing at a woman who has her eyes downcast, with an oud instrument between them, and the 1980 song title “Forgive Me” written in Arabic text above the illustration.
The Saudi artist said that she tries to capture the poet’s feelings with her artwork, adding: “Romantic songs with descriptions of the poet’s beloved have been particularly inspiring for me.”
Al-Shammari draws inspiration from the beauty within the Kingdom’s culture. Many of her artworks depict women wearing traditional Najdi-style dresses and gowns with draping silhouettes and glimmering gold headpieces and turbans.
The men are depicted with striking features and wearing traditional garments like the head coverings called ghutra or shemagh, and bisht, the men’s cloak commonly worn in Saudi Arabia and other Gulf countries.
“Saudi culture and traditions have significantly impacted my work. Growing up, I used to think of Saudi Arabia as just what was around me in terms of environment, customs, and traditions,” Al-Shammari said.
When she moved from her hometown of Hafar Al-Batin to the capital Riyadh, Al-Shammari said her friendships and acquaintances showed her a new world of ideas that elevated her artistic vision.
She added: “They shared stories about their region, important landmarks, and fascinating tales that were unique to their areas. This motivated me to learn more about my country and enjoy drawing the diversity and differences I discovered in my artworks.
“Saudi Arabia is full of exciting things, and its diversity is what fascinates me the most. Each region has its own heritage, traditions, architecture, and unique dialect, which makes me eager to learn more and create works that reflect this beautiful diversity.”
Al-Shammari said she selects particular color combinations to evoke the emotions she aims to convey, opting for brighter colors for her cheerful and vibrant works.
Al-Shammari graduated from the College of Arts and Design at Princess Nourah bint Abdulrahman University with a bachelor’s degree in fine arts.
She added: “Through this specialization, I discovered many artistic and historical aspects, learned about various artists, and got to understand their ideas and philosophies, which transformed my perspective of my work.”
Her love of art began as a child when she would draw characters from her favorite anime and cartoons.
“I started focusing on drawing from an educational perspective at the age of 12 through YouTube tutorials on drawing anime and cartoons, which sparked my artistic journey,” Al-Shammari said.
She added that art is important as it showcases the cultural aspect of a country and its heritage, conveying its history and traditions that help define life in the past and present.
She said: “It serves as a way to preserve and transmit this heritage from one generation to the next, seeking to document knowledge and memories.
“Additionally, from an economic standpoint, art is considered a means to attract tourists interested in discovering the country and its civilization.”
For more information on the artist, visit her Instagram @gh.oi.
Who’s Who: Joseph Rank, Lockheed Martin’s CEO for KSA and Africa
Joseph Rank is Lockheed Martin’s vice president and CEO for Saudi Arabia and Africa.
Rank is a retired US Army brigadier general who has lived in the Kingdom for more than five years.
He served as acting deputy assistant secretary of defense for Middle East policy for former secretary of defense James Mattis in his last posting in the Pentagon.
As an Arabic-speaking foreign area officer, Rank focused on the Middle East for the last 25 years, with postings to five US embassies and Middle East policy positions in the Pentagon, including with the army, joint staff and office of the secretary of defense staff.
He served as the senior defense attache in four US embassies: The UAE from 2015 to 2017, Jordan from 2011 to 2014, Lebanon from 2010 to 2011 and Yemen from 2004 to 2006.
In addition, Rank served in Egypt for a year from 1998 to 1999 and was also deployed to Saudi Arabia, Iraq and Kuwait for Desert Shield/Desert Storm from 1990 to 1991 with the 1st Infantry Division.
While working overseas, Rank was responsible for all aspects of defense cooperation in the countries he was posted to, including training programs, bilateral exercises and billions of dollars worth of foreign military and defense sales, with the intent of building capacity, enhancing interoperability and strengthening relationships.
KSrelief chief and WHO’s Tedros meet in Geneva, sign agreements worth $20m
- Al-Rabeeah also signed five executive programs with WHO for Yemen, Sudan, and Syria, with a total value of $19,496,000.
GENEVA: The chief of the King Salman Humanitarian Aid and Relief Center (KSrelief) Dr. Abdullah bin Abdulaziz Al-Rabeeah met with Director General of the World Health Organization (WHO) Dr. Tedros Adhanom Ghebreyesus on Saturday in Geneva.
The meeting was held on the sidelines of the 77th World Health Assembly currently being held in the Swiss city.
Saudi Arabia’s permanent representative to the UN in Geneva Abdulmohsen bin Khothaila also attended the meeting.
During the meeting, the two sides discussed issues of common interest related to joint relief and humanitarian projects in the health sector, as well as the mechanisms for delivering medical assistance to patients and the injured worldwide.
Tedros praised the medical projects and programs carried out by the Kingdom, through KSrelief, to improve the health situation of those in need in various countries.
Also on Saturday, Al-Rabeeah signed five executive programs with WHO for Yemen, Sudan, and Syria, with a total value of $19,496,000.
The first agreement aims to address the severe shortage of kidney dialysis supplies in Sudan to reduce mortality among kidney failure patients across various Sudanese states by providing dialysis supplies sufficient for some 235,000 dialysis sessions, securing 100 dialysis machines, and paying the salaries of medical staff in 77 dialysis centers, with a value of $5 million.
The second agreement entails providing medical assistance to earthquake victims in Syria, with a total cost of $4,746,000.
The third agreement focuses on combating the spread of measles among children under five in Yemen, with a total cost of $3 million.
The fourth agreement aims to improve water and sanitation services in healthcare facilities, ensuring sustainable water supplies to serve the neediest populations in Yemen, valued at $3,750,000. The agreement includes drilling solar-powered wells in 10 healthcare facilities.
The fifth agreement aims to reduce the spread of cholera across Yemen, with a value of $3 million.
Saudi finance minister discusses current global economic outlook with French counterpart
Saudi Minister of Finance Mohammed Al-Jadaan recently met Bruno Le Maire, France’s minister of the economy, finance and industrial and digital sovereignty, at the Group of Seven meeting in Italy to discuss the current global economic outlook and other topics of interest.
Meanwhile, Vice Minister of Finance Abdulmuhsen Al-Khalaf recently met Ethiopia’s State Minister of Finance Semereta Sewasew in Riyadh.
The parties discussed bilateral financial relations and other topics of common interest, the Finance Ministry reported on X on Saturday.
