Cathay Pacific recently announced a new partnership with Hertz Global, which sees the globally-recognized car rental company become the airline’s exclusive online car rental service provider. Cathay Pacific passengers who make flight or travel package bookings online through its website — www.cathaypacific.com — can also enjoy significant discounts on Hertz Rent A Car basic car rental, starting with a special introductory offer of up to 20% off. In addition, Marco Polo Club members are eligible to receive complimentary car class upgrades, thereby ensuring peace of mind, convenience, great value and quality service.
Hertz Global provides an industry-leading range of rental vehicles in around 10,000 locations worldwide. As a result of the new partnership, Cathay Pacific passengers will receive an automatic 5 percent discount on Hertz Rent A Car basic rental, regardless of their destination of travel.
The new agreement marks an extension of the long-standing partnership between Hertz and Asia Miles. Asia Miles members, who will continue to accumulate mileage through Hertz reservations (500 Asia Miles outside Asia; 250 Asia Miles within Asia), will receive price reductions of up to 10 percent on Hertz Rent A Car basic car rental.
Both Marco Polo Club and Asia Miles members can enjoy 10 percent discount on basic car rental and accumulate mileage through Hertz reservations.
In addition, Marco Polo Club Green and Silver members will receive a complimentary one car class upgrade, while Gold and Diamond members will be entitled to a two car class at no extra cost, subject to availability.
Diamond members will also benefit from a 10 percent discount on vehicles from the Hertz Prestige and Fun Collections.
To celebrate the new partnership agreement, Hertz Global is offering a time-limited promotion that will see Cathay Pacific passengers receive up to 20 percent off Hertz Rent A Car basic rental at participating locations in the US, Canada, Europe, Australia, New Zealand and Asia.
In order to be eligible for the special offer, passengers need to book their Hertz vehicle before Jan. 31 and collect it between Jan. 1 and March 31.
Asia Miles members will earn up to 2,000 extra miles for every qualifying rental. Specific terms and conditions apply.
Customers can visit the ‘Latest offers’ section at the Cathay Pacific website — cathaypacific.com/cx/en_HK/offers/car-rental.html — to make enjoy the special launch offer.
The Hertz Global partnership is the latest in Cathay Pacific’s customer-focused, non-flight product offerings, which are available exclusively online via the airline’s easy-to-use website, a popular one-stop-shop travel portal.
In addition to flight bookings, passengers can make online reservations at over 200,000 hotels and resorts worldwide.
Cathay Pacific signs car rental partnership with Hertz Global
Cathay Pacific signs car rental partnership with Hertz Global
PwC Middle East and Sirar by stc’s CISO500 program advances cyber leadership
The fifth edition of the CISO500 program ran from Feb. 8-12. Delivered in partnership between PwC Middle East and Sirar by stc, the program featured five intensive days of rich discussions and hands-on practical experiences, aimed at strengthening leadership capabilities in cybersecurity and keeping pace with rapid technological transformation.
The program is designed to develop the capabilities of executive cybersecurity leaders and enhance their strategic role in supporting organizations’ digital transformation. It equips participants to address contemporary challenges in the cyber landscape and expand their influence within decision-making ecosystems.
Yasser Al-Swailem, CEO of Sirar by stc, said that the program represents an important step toward strengthening the readiness of cyber leaders in the region. He noted that the CISO500 program is a fundamental pillar in the journey toward building a secure and trusted Saudi cyberspace aligned with national ambitions. He added that investing in national cybersecurity leadership is no longer optional but a strategic necessity for ensuring sustainable digital development. The program reflects a commitment to empowering national talent to lead the digital security landscape according to the highest global standards.
He further emphasized that such initiatives contribute to strengthening digital security ecosystems and enabling organizations to confidently and sustainably address future challenges.
Samer Omar, cybersecurity and digital trust leader at PwC Middle East, added: “CISO500 is a long-term investment in Saudi leadership. Over the past year, we’ve seen how bringing together senior Saudi cybersecurity professionals in a structured executive environment accelerates capability, builds confidence and deepens collaboration. As the program enters its second year, our focus remains on equipping Saudi CISOs with the strategic perspective and technical depth required to secure the Kingdom’s digital ambitions.”
The program addressed a range of advanced topics, including common cyber transformation pitfalls, mechanisms for securing enterprise digital transformation, and cybersecurity budgeting and financial governance. These topics enhanced leaders’ ability to translate cyber risks and security investments into financial indicators that support executive decision-making.
It also covered the latest technological developments, particularly artificial intelligence, emerging technologies, quantum computing, and the protection of critical and operational infrastructure. Emphasis was placed on the importance of security governance for AI technologies and strengthening enterprise-wide risk management perspectives associated with them.
The program adopted an interactive learning methodology combining strategic discussions, collaborative work, and creative practical exercises, contributing to a deeper understanding of concepts and enabling their translation into applicable organizational practices.
Abdullah Al-Asmari, global cybersecurity director at the Saudi Research and Media Group and one of the program participants, said that the experience added significant strategic and practical value: “The program provided a rich experience that strengthened the leadership perspective of cybersecurity, particularly in linking technical practices with strategic and financial dimensions within the organization. It also offered valuable space for exchanging expertise on emerging technologies such as AI and quantum computing, and the challenges of securing critical infrastructure. This experience enhances cyber leaders’ ability to adopt a more influential role in supporting digital transformation and enabling decision-making based on a comprehensive understanding of risk and value.”
He added that the program facilitated the exchange of insights on emerging challenges and strengthened the ability to align cybersecurity with institutional objectives and executive decision requirements.
Participants said that the program constituted a valuable professional and knowledge-driven experience that enhanced the readiness of cyber leaders to keep pace with rapid digital transformation, reinforcing cybersecurity’s role as a strategic enabler that supports innovation while preserving business trust, reliability, and sustainability.
