The 2015 Cadillac Escalade features a new design that maintains the vehicle’s signature and elegance.
The styling cues combine sculpted surfaces with high technology embellishments to give Escalade an unmistakable stand-out appearance. The Escalade is all new for 2015, but its iconic character has been preserved through an evolution of design dating to the first generation vehicle, introduced in 1999.
With a strong sense of presence and proportion, the next-generation Escalade modernizes many signature Cadillac elements, including a shield-shaped grille, the Galvano bright trim, and the LED vertical light signatures.
“The 2015 Escalade continues the theme set by the first Escalade — a vehicle differentiated from other SUVs through its artistic integration of bright work, grille textures and wheels,” said Felix Weller — vehicle sales, service and marketing director for Cadillac in the Middle East. New to the Escalade is the use of Galvano chrome, which has a more subtle bright finish than standard chrome. It adds a level of refinement and sophistication to the Escalade that standard chrome cannot match.
Designers paid close attention to the Escalade’s headlamps and tail lamps.
They took an established brand element and constructed it with absolute state-of-the-art technology.
The result is bold, modern and pure Cadillac.
The 2015 Escalade is now available in showrooms in the region.
The 2015 Cadillac Escalade: A quiet evolution
The 2015 Cadillac Escalade: A quiet evolution
Price cuts drive sales of Saudi-owned electric car
- Lucid delivers more vehicles than expected as it prepares to launch luxury new Gravity SUV
RIYADH: The majority Saudi-owned electric car maker Lucid delivered more vehicles than expected in the past three months as price cuts helped boost demand.
The company delivered 2,394 cars from April to June 30, above analysts’ predictions of 1,940.
Lucid produced 3,838 vehicles in the first six months of 2024 and needs to make more than 5,162 cars by end of the year to meet its annual output forecast of 9,000. It made 8,428 cars in 2023.
“I think at this point everything is shaping for them to achieve that,” said Andres Sheppard, senior equity analyst at Cantor Fitzgerald. Lucid will produce and deliver more cars in the second half of the year because of the usual seasonal effects on the industry, he said.
Demand for electric vehicles has grown more slowly than expected pace in the past year, under pressure from high borrowing costs, economic uncertainties and consumer preference for hybrid alternatives.
Lucid and the market leader Tesla have responded by slashing prices and offering incentives such as cheaper financing options. Lucid, which is 60-per-cent owned by the Public Investment Fund, the Kingdom’s sovereign wealth fund, cut the price of its flagship Air model by 10 percent in February.
Its new Gravity SUV model, a rival for Tesla's Model X, goes into production this year and will cost about $80,000.
