Hair botox: For shiny, healthy hair

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Updated 07 May 2014
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Hair botox: For shiny, healthy hair

Like a tree, your hair goes through different seasons. One day your hair is healthy and shiny and the next it is dry and screaming for help. A bad hair day is not just a phrase, it is a living proof that your hair is looking for you to save it. Hair botox is the solution to all your hair woes.
Years of brushing, coloring, styling, straightening and blow drying can take their toll on your locks. Sometimes, conditioning and hair masks are not enough to keep your hair healthy.
Hair botox is a new treatment that could turn back the clock and help you regain your healthy hair. It is called botox because just like botox smooths away wrinkles, scientists claim to have devised a formula, which apparently plugs holes and smooths away tears and damages in dried locks.
“As we grow older, our hair produces less keratin, which is a protein that strengthens your hair. After all these years of not protecting your hair from the sun, coloring, styling and blow drying, your hair becomes tired and worn out,” said Dalal Al-Sayyad, hair specialist at Eve Salon in Jeddah. “Your hair needs as much attention as you give to your skin or to your nails. After all we Arabs say a woman’s crown is her hair,” she added.
Hair specialists aim to beautify hair, rather than allow it to continually dehydrate over time, fall off and crumble, like leaves of a tree, according to Al-Sayyad.

What is hair botox?
The treatment repairs the damaged or broken hair fibers with a powerful concentrate of active ingredients including caviar oil, B5, E vitamins and collagen complex, which guarantee to moisturize, nourish, repair and revive hair right from the very first use, adding incredible shine and softness and eliminating frizz. Major benefit of the treatment is that it has the capability to repair split ends.
Botox works on all hair types: curly, straight, thick, thin, grey, blonde and everything in between and the results last for four weeks.

Why hair botox?
1) Unlike Keratin treatments that use formaldehyde, hair botox does not use any harmful chemicals. Hair botox is safe enough to use because of the excellent exfoliating effect of this acid; it helps with scalp conditions, such as dandruff and psoriasis.
2) Unlike relaxing treatments, this product can give you straight silky hair without breaking their bonds. It contains a rich formula that shoots nutrients into the damaged cortex of the shaft cuticles and restores hair from inside out.
3) Unlike many keratin treatments, it is impossible for hair botox to damage hair or weaken its integrity, which is quite possible with keratin treatments that are too strong as they deliver too much protein to a client’s hair shaft.
4) Hair botox also works as a great re-constructive treatment as the organic microspheres help minimize hair loss.

Who should go for it?
Women with worn out, damaged, pale hair, and especially hair that suffer from split ends, should undergo this procedure and help their hair get the treatment needed to get back to its normal state.
It is particularly good for clients with very long hair, who suffer from split ends, or those whose hair have become frizzy or brittle due to heat damage from curling, straightening and blow drying or repeated color treatments.
Who shouldn't do it?
This treatment is not appropriate for pregnant women as doctors recommend them to stay away from chemicals.

Treatment process:
Al-Sayyad explains that this treatment is conducted on clean hair. So the first step is to have the specialist shampoo your hair and not use a conditioner.
The hair is then combed, made tangle free, and sectioned. The hair must be massaged to help it absorb the product.
Once this is done on all hair, Al-Sayyad says the product should not stay on the hair for more than 45 minutes. Then its is washed off and the hair is soaked for exactly seven minutes to make sure the product is entirely removed.
Blow drying is the next step. The hair specialist says that you should hold the dryer vertically to ensure the hair is straight and does not break. Then comes the ceramic, which is not as important as the blow dry, but it is used to obtain optimum result, which is shiny, smooth and healthy hair.
The treatment requires you to use their special shampoo and conditioner to benefit from the treatment for a longer while.

The results:
1) Extreme hair rejuvenation — anti-age capabilities which will transform your hair to its youthful state.
2) Exclusive in salon-service which gives your hair a complete makeover in 45 minutes.
3) Affordable service which gives stunning instant results, ideal before a holiday or a party or any occasion when you desire to look your best.
Al-Sayyad promises that you will see the difference after one session and you will get the hair you have always wanted.

How often should one do it?
It is a harmless treatment and one can even color their hair the next day, according to Al-Sayyad. “I highly recommend those who do this treatment to come back after four months, especially if you work a lot on your hair,” she said. “Those who color, style and blow-dry a lot need this treatment the most and I highly recommend this to help their hair become healthy and shiny,” she added.

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Mohammed Khoja pays homage to the Kingdom in latest collection 

Updated 19 July 2024
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Mohammed Khoja pays homage to the Kingdom in latest collection 

  • The Saudi fashion designer discusses his new shirts, inspired by different regions of his homeland 

RIYADH: “I was very motivated by (the idea of) integrating my experiences as a Saudi and contributing to the creation of a more contemporary Saudi design identity through my point of view,” Saudi fashion designer Mohammed Khoja, founder of luxury label Hindamme, tells Arab News. “My ultimate goal is to open more doors and to spread Saudi culture to global audiences. 

“Hindamme has grown considerably since its inception, and I am very optimistic about what’s to come. I believe brands such as mine are proving to be more lucrative and I’ve observed an uptick in demand, and opportunities for growth, in recent months,” he continues. 

Hindamme is an old Arabic adjective that roughly “a harmonious aesthetic form.” That is what Khoja hopes to capture in each of his creations — combining a bold but minimalist approach to ready-to-wear fashion.  

Mohammed Khoja is the founder of luxury label Hindamme. (Supplied)

Hindamme’s “Season V” collection, for example, drew on color theory, and included “mood-enhancing” gradients as well as futuristic, nature-inspired themes in fabrics including velvet, nylon, and satin. Khoja debuted those designs in Paris in June last year, along with 15 other Saudi designers at a pop-up event called Emerge, organized by the Saudi Fashion Commission and MoCX, the Saudi Ministry of Culture's General Department of Innovation, in partnership with the Saudi Visual Arts Commission, the Saudi Culinary Arts Commission, and the Saudi Music Commission.  

“Season V” was designed during COVID-19 lockdowns, and was partly inspired by Khoja’s desire to “reconnect” with the Earth. It included a heat temperature-gradient blazer, which Khoja intended as a stark reminder of the threat of climate change. 

For his latest collection, his sixth, the designer was inspired by different regions of his homeland.  

“It is inspired by my love of travel and pays homage to the Kingdom’s drive to promote tourism. I designed pieces that were sort of like elevated post cards for every region — it truly is like a love letter to our cultural diversity. The new designs are also a lesson in visual storytelling; they invite you on a journey to discover each of these glorious regions.” Khoja says.  

Khoja says he spent months conducting extensive research. “I integrated the landmarks of each region that I felt were the most iconic and synonymous. Each design incorporates the iconography of that area, such as Jeddah, Riyadh, Aseer, Eastern Province and AlUla.” 

Here, Khoja discusses some of the pieces from his latest collection. 

AlUla 

“The ancient languages and rock art are important elements for AlUla because of its rich ancient history of Lihyanite and Nabatean civilizations, so I utilized it for the shirt. Along with the ancient inscriptions and carvings, the AlUla shirt is decorated with famous ancient sites and landmarks such as Hegra and Elephant Rock, along with the integration of the majestic Arabian leopard,” the designer says. 

Aseer  

Khoja’s Aseer silk shirt includes a hand-painted backdrop of Rijal AlMaa village, decorated with Al-Qatt Al-Aseeri patterns, which the designer credits as a major source of inspiration throughout his career. “Aseeri culture has always been a great influence. I grew up reading books about the beautiful crafts and how women of the region specialized in this art,” the designer says, adding that Al-Qatt Al-Assiri was also the inspiration for his debut collection. 

Jeddah  

“Jeddah is a colorful array of iconography representing the bright colors of the coastal city,” Khoja says. “Jeddah is very famous for its breathtaking sunsets and I wanted to present its sunsets as the centerpiece. The shirt also includes the famous fountain as well as architecture from Jeddah’s historical district, Al-Balad.” 

Eastern province 

“With the Eastern Province design, I featured iconic landmarks of the region, with refences to Jabal Qarra in AlAhsa, Ithra and Dammam Well No. 7 — the first oil well discovered in the Kingdom,” says Khoja. 

Riyadh 

“The Riyadh silk shirt is another piece of visual storytelling and features iconic modern-day landmarks of our beloved capital such as KAFD, Kingdom Tower, and Al-Faisaliyah Tower. It infuses the rich traditions of its past with a neon homage to Diriyah and motif patterns taken from old Najdi doors,” Khoja said.  


Princess Rajwa shows off growing bump during outing with Prince Hussein

Updated 18 July 2024
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Princess Rajwa shows off growing bump during outing with Prince Hussein

  • Royal couple visit firm creating content on social issues
  • Prince lauds company’s focus on mental health concerns

DUBAI: Princess Rajwa of Jordan once again showcased her impeccable maternity style this week alongside Crown Prince Hussein bin Abdullah during their visit to Digitales Media, a local company that creates content on social issues.

The princess, who is from Saudi Arabia, wore Max Mara’s Drina silk-and-linen dress in a warm, brown color. It featured a high waistline that accommodated her maternity figure, with a softly pleated skirt of mid-calf length.

The dress had long sleeves with subtle cuff detailing and a gently gathered neckline.

The princess paired her outfit with a pink Fendi leather purse and matching pink satin ballet flats from Miu Miu.  

“Rajwa and I were delighted to visit Digitales today ... A Jordanian company creating impactful content on social issues and mental health,” the prince wrote on his Instagram, with pictures from the visit.

The royal couple, who announced the pregnancy in April, are expecting their first child this summer.

Since then, Princess Rajwa has been turning heads with her maternity style.

In May, she was spotted shopping in Amman wearing a blue denim jumpsuit from the Tencel Denim Maternity range by British label Seraphine.

She completed her look with white sneakers and accessorized with a Bottega Veneta Mini Cabat leather tote bag.

In her first maternity pictures, which were released on June 1, she donned a Vernia red blouson sleeve pleated maxi dress by Alice + Olivia, a contemporary clothing brand based in New York City.

The flowy, summery dress was cinched at the waist, accentuating her growing bump, and featured a V-shaped neckline.

On June 10, she attended King Abdullah’s silver jubilee celebrations in Amman, in a bespoke gown by Saudi Arabia designer Honayda Serafi.

This was just over a year after she wore an all-white look by the same designer for her pre-wedding henna celebrations.


Egyptian rapper Marwan Pablo on being a Diesel brand ambassador

Updated 17 July 2024
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Egyptian rapper Marwan Pablo on being a Diesel brand ambassador

CAIRO: Egyptian rap artist Marwan Pablo was recently named a regional brand ambassador for Italian fashion label Diesel — and the up-and-coming star spoke to Arab News about his relationship with the luxury brand.

"My connection with Diesel goes way back, long before I became an ambassador and one of its faces globally," the Alexandria-born rapper, whose real name is Marwan Matawa, said.

Known for his streetwear style, Pablo is not one to shy away from patterns and color — and that keen fashion sense was sparked by a gift from his father.

"My clothing and accessories now reflect my growing relationship with this luxury brand, which started back in 2007 or 2008 when I was in school and my father bought me a pair of Diesel jeans,” he explained. “That gift changed how I viewed and wore clothes for life. Those pieces remained with me for a long time … I feel a sense of daring and ambition with Diesel, something that I've busily incorporated into the brand's unique identity, which I find distinct from other youth-oriented brands."

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by MARWAN PABLO (@marwanpablo_)

Born in 1995, the “Lelly Yah” hitmaker briefly quit music in 2020 citing personal reasons. He returned to the spotlight in 2021, however, with the hit track "Ghaba" that gained more than four million views on YouTube within the first 24 hours. His latest offering, "Al Mabda,” was released in 2024 and condemns the global silence over the attacks carried out by Israeli forces on the people of Gaza.

When asked about his future plans, the artist stressed the need to remain flexible, saying: "I always want to stay flexible and integrated, whether it's with my new music or my fashion style."

Meanwhile, Diesel took to social media to praise its new ambassador, saying: “Pablo's music serves as a raw and introspective canvas, drawing inspiration from his life experiences, thoughts, emotions, and the world around him.”

 


Dubai Fashion Week announces preliminary schedule for spring/summer 2025

Updated 17 July 2024
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Dubai Fashion Week announces preliminary schedule for spring/summer 2025

DUBAI: The global and regional fashion labels expected to set the upcoming spring/summer 2025 season’s biggest trends at Dubai Fashion Week have been announced.

Scheduled ahead of New York Fashion Week, DFW will be held from Sept. 1-7 this year at Dubai Design District (d3).

Co-founded by d3 and the Arab Fashion Council, DFW will feature more than 30 brands from France, India, Indonesia, Italy, Kuwait, Lebanon, Libya, Malaysia, Palestine, Russia, the UAE and the UK, showing streetwear and haute couture collections alongside internationally acclaimed guest designers.

The event’s footprint extends citywide, with 40 invitation-only presentations, private dinners and collection launches hosted by global brands and industry stakeholders.

The first three days of DFW will focus on haute couture collections.

The final three days will spotlight ready-to-wear collections by acclaimed designers such as Alia Bastamam, April & Alex, Benang Jarum, BLSSD, Dima Ayad, Born in Exile, Buttonscarves, Choice, Heaven Lights, Riva, Self Made, Viva Vox and Weinsanto, presented and supported by the Federation de la Haute Couture et de la Mode, the governing body behind Paris Fashion Week.

The last day of the calendar will focus on private appointments and a buyers’ market.

Launching for the first time is the International Buyers Programme, enabling retailers worldwide to enrol in DFW’s tier benefits. The programme expands buyers’ reach and talent discovery through DFW and within Dubai’s vibrant fashion ecosystem, reinforcing the city as the region’s de facto fashion capital.

“Dubai is the pulsating heart of fashion in the region, and Dubai Fashion Week is disseminating its rhythm globally,” said Khadija Al-Bastaki, senior vice president of d3 – part of TECOM Group. “The collections and designers displayed on our runway inject diversity into the global fashion dialogue and demonstrate the powerful talent emerging within our region.

“DFW has unveiled incredible opportunities, partnerships and global networks to participating designers and buyers, and we look forward to pushing the envelope further with this latest edition that includes a new buyer’s platform, an expanded venue, more events and an extended schedule of designers.

“Dubai Fashion Week will once more raise the bar for fashion excellence and cement Dubai among the global fashion capitals,” Al-Bastaki said. 


Bella Hadid heads to New York for Adidas campaign launch

Updated 16 July 2024
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Bella Hadid heads to New York for Adidas campaign launch

DUBAI: US Palestinian Dutch supermodel Bella Hadid is the face of Adidas Originals’ new campaign for its SL “Super Light” 72 sneaker.

The brand is reintroducing the running shoe, which launched in the summer of 1972, in five colorways. Hadid took part in the launch campaign, which sees the model star in a digital and billboard campaign for the brand — with her image taking over a largescale billboard in New York this week.

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by Bella (@bellahadid)

“Lucky to still be able to have these (kinds) of pinch me moments,” Hadid posted on Instagram alongside a carousel of photos of the billboard.

The photographs for the campaign were shot in Paris and see Hadid posing in the shoes while wearing an Adidas top-and-shorts set with the brand’s identifiable three stripes. She holds a bouquet of red-hued flowers in the photos.

Hadid is celebrating more than just her latest campaign — this spring, the model launched her own brand Orebella. The inaugural products were three perfumes.

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by Bella (@bellahadid)

In July, the beauty entrepreneur announced that a percentage of the proceeds from her brand are being donated to the Orebella Alchemy Foundation, a charitable initiative aimed at creating positive change across various communities.

The Orebella Alchemy Foundation partners with organizations that are “deeply personal” to Hadid, such as Girls Club New York, which empowers young women and “youth of color,” and the Professional Association of Therapeutic Horsemanship International (PATH Intl.), which aims to change lives by providing equine-assisted services to people with disabilities.

“We will be donating a minimum financial donation of 1 percent of all Orebella net sales to charity, as well as delivering service hours, community outreach and social promotion,” Hadid wrote on social media. “I can’t wait to keep growing and including even more amazing organizations. I have so many different organizations that are important to me and we will continue to roll them out.”