Hair botox: For shiny, healthy hair

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Updated 07 May 2014
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Hair botox: For shiny, healthy hair

Like a tree, your hair goes through different seasons. One day your hair is healthy and shiny and the next it is dry and screaming for help. A bad hair day is not just a phrase, it is a living proof that your hair is looking for you to save it. Hair botox is the solution to all your hair woes.
Years of brushing, coloring, styling, straightening and blow drying can take their toll on your locks. Sometimes, conditioning and hair masks are not enough to keep your hair healthy.
Hair botox is a new treatment that could turn back the clock and help you regain your healthy hair. It is called botox because just like botox smooths away wrinkles, scientists claim to have devised a formula, which apparently plugs holes and smooths away tears and damages in dried locks.
“As we grow older, our hair produces less keratin, which is a protein that strengthens your hair. After all these years of not protecting your hair from the sun, coloring, styling and blow drying, your hair becomes tired and worn out,” said Dalal Al-Sayyad, hair specialist at Eve Salon in Jeddah. “Your hair needs as much attention as you give to your skin or to your nails. After all we Arabs say a woman’s crown is her hair,” she added.
Hair specialists aim to beautify hair, rather than allow it to continually dehydrate over time, fall off and crumble, like leaves of a tree, according to Al-Sayyad.

What is hair botox?
The treatment repairs the damaged or broken hair fibers with a powerful concentrate of active ingredients including caviar oil, B5, E vitamins and collagen complex, which guarantee to moisturize, nourish, repair and revive hair right from the very first use, adding incredible shine and softness and eliminating frizz. Major benefit of the treatment is that it has the capability to repair split ends.
Botox works on all hair types: curly, straight, thick, thin, grey, blonde and everything in between and the results last for four weeks.

Why hair botox?
1) Unlike Keratin treatments that use formaldehyde, hair botox does not use any harmful chemicals. Hair botox is safe enough to use because of the excellent exfoliating effect of this acid; it helps with scalp conditions, such as dandruff and psoriasis.
2) Unlike relaxing treatments, this product can give you straight silky hair without breaking their bonds. It contains a rich formula that shoots nutrients into the damaged cortex of the shaft cuticles and restores hair from inside out.
3) Unlike many keratin treatments, it is impossible for hair botox to damage hair or weaken its integrity, which is quite possible with keratin treatments that are too strong as they deliver too much protein to a client’s hair shaft.
4) Hair botox also works as a great re-constructive treatment as the organic microspheres help minimize hair loss.

Who should go for it?
Women with worn out, damaged, pale hair, and especially hair that suffer from split ends, should undergo this procedure and help their hair get the treatment needed to get back to its normal state.
It is particularly good for clients with very long hair, who suffer from split ends, or those whose hair have become frizzy or brittle due to heat damage from curling, straightening and blow drying or repeated color treatments.
Who shouldn't do it?
This treatment is not appropriate for pregnant women as doctors recommend them to stay away from chemicals.

Treatment process:
Al-Sayyad explains that this treatment is conducted on clean hair. So the first step is to have the specialist shampoo your hair and not use a conditioner.
The hair is then combed, made tangle free, and sectioned. The hair must be massaged to help it absorb the product.
Once this is done on all hair, Al-Sayyad says the product should not stay on the hair for more than 45 minutes. Then its is washed off and the hair is soaked for exactly seven minutes to make sure the product is entirely removed.
Blow drying is the next step. The hair specialist says that you should hold the dryer vertically to ensure the hair is straight and does not break. Then comes the ceramic, which is not as important as the blow dry, but it is used to obtain optimum result, which is shiny, smooth and healthy hair.
The treatment requires you to use their special shampoo and conditioner to benefit from the treatment for a longer while.

The results:
1) Extreme hair rejuvenation — anti-age capabilities which will transform your hair to its youthful state.
2) Exclusive in salon-service which gives your hair a complete makeover in 45 minutes.
3) Affordable service which gives stunning instant results, ideal before a holiday or a party or any occasion when you desire to look your best.
Al-Sayyad promises that you will see the difference after one session and you will get the hair you have always wanted.

How often should one do it?
It is a harmless treatment and one can even color their hair the next day, according to Al-Sayyad. “I highly recommend those who do this treatment to come back after four months, especially if you work a lot on your hair,” she said. “Those who color, style and blow-dry a lot need this treatment the most and I highly recommend this to help their hair become healthy and shiny,” she added.

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Riyadh Fashion Week Day 4: A masterclass in day-to-night dressing

Updated 21 October 2024
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Riyadh Fashion Week Day 4: A masterclass in day-to-night dressing

RIYADH: Day four of Riyadh Fashion Week drew well-heeled crowds as Saudi Arabia’s capital played host to the penultimate day of the annual showcase, with a clear focus on sharp cuts and day-to-night dressing on the runway.

Saudi labels including MD29, RBA, Noura Sulaiman, Harjuss, KML and Mazrood staged catwalk shows.

Known for its experimental take on formal fashion, MD29 presented a boardroom-ready collection. (Supplied)

Known for its experimental take on formal fashion, MD29 presented a boardroom-ready collection featuring deconstructed blazers in a muted color palette of greys, camel tones and dark blues.

Bubble skirts made an appearance on the runway, exemplifying the label’s desire to incorporate current trends in sleek day-to-night wear.

Ready-to-wear brand RBA, which is based between Saudi Arabia and New York, celebrated the power of texture. (Supplied)

Ready-to-wear brand RBA, which is based between Saudi Arabia and New York, celebrated the power of texture.

Models showed off elevated casual looks created from linen and wrinkled, textured cotton. Layering was a key component of the collection, with hooded waistcoat-style garments styled over linen shirts in shades of beige, rust and chocolate brown.

Noura Sulaiman, who specializes in both menswear and womenswear, sent a bevy of models down the runway in a variety of looks. (Supplied)

For her part, ready-to-wear designer Noura Sulaiman, who specializes in both menswear and womenswear, sent a bevy of models down the runway in a variety of looks. Materials and embellishments were varied, with some ensembles featuring gold-to-solver ombre paillettes while others were rendered in ribbed wool.

A standout detail were the lines of embroidered Arabic text on the labels of some blazers and shirts, while a grey jumper dress with a trailing cape decorated with celestial patterns turned heads on the runway.

KML co-founders Ahmed and Razan Hassan showed off a chic collection, with structed blazer sets and belted workwear for men. (Supplied)

KML co-founders Ahmed and Razan Hassan showed off an equally chic collection, with structed blazer sets and belted workwear for men. Wraparound co-ords and menswear complete with capes capped off a sleek, standout collection that seemed to meld Arab and Japanese-style influences in something altogether new for the Saudi fashion scene.

Riyadh-based label Mazrood took the evening in a colorful direction. (Supplied)

Riyadh-based label Mazrood took the evening in a colorful direction with floral knitwear worn under red-piped, blue co-ords and a recurring sky blue flower motif that was spotted on multiple items. The streetwear label kept things casual but also offered evening-appropriate looks, including a blazer featuring a shower of sharp blue embellishments.

Riyadh Fashion Week drew to a close on Monday night and it has been an insightful look at all that the burgeoning — and relatively young — Saudi fashion scene has to offer.


Fashion Trust Arabia Award finalist Tara Babylon reimagines eveningwear through whimsical lens

Updated 20 October 2024
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Fashion Trust Arabia Award finalist Tara Babylon reimagines eveningwear through whimsical lens

DUBAI: British-Iraqi designer Tara Babylon, founder of her eponymous fashion label, is redefining evening wear with her avant-garde aesthetic, drawing inspiration from her rich cultural heritage and personal experiences. As a finalist for the Fashion Trust Arabia Award in the evening wear category, her designs are a contemporary interpretation of the ancient city of Babylon.

“I’m very drawn to the Hanging Gardens of Babylon. The fact that it could have been the eighth Wonder of the World is something I take and run with. It’s like this wondrous, magical utopian place,” Babylon said in an interview with Arab News.

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by TARA BABYLON (@tarababylon)

Launched in Sept. 2019, her brand fuses vibrant textures, bold colors, and innovative materials. Case in point: her colorful plaid made from elastic weaves, a linen blend dress with hand-woven cuffs, and a hand-made cotton scarf featuring oversized sculptural roses.

Babylon’s unconventional approach to fashion sees her taking common elements such as safety pins and elastic weaves and elevating them to couture status.

“I love the challenge of starting with something simple and transforming it into something luxurious,” she explained.

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by TARA BABYLON (@tarababylon)

Her use of safety pins, a nod to her childhood as an emo kid, has become a signature element in her collections.

Babylon’s foray into fashion was a natural progression, she said. Growing up in Sheffield, England, she was always drawn to style, clothes, and texture. She learned how to make clothing in Manchester and moved to London to refine her skills at Central Saint Martins before earning a full scholarship for her master’s degree at Parsons in New York.

Her experiences, particularly with designer Gareth Pugh, solidified her desire to create a visually striking brand.

“Interning at Gareth Pugh was a monumental experience for me, and it changed my entire world,” she said.

Collaborating with artisans in Nepal, Babylon creates intricate coats, gowns, and other unique pieces. Her “carpet coat,” famously worn by Doja Cat, catapulted her brand to cult status on social media.

“When I graduated from Parsons, her stylist saw my piece and reached out to me. Once she wore it, I had a viral moment,” Babylon said.

She has also taught a factory in China some of her techniques — they work on hand weaving and safety pin elements. For Babylon, being a finalist for the Fashion Trust Arabia Award is a game-changer.

“This platform shines a light on designers from the region, educating the world and giving us the recognition we deserve,” she said.


Designers inspired by wildlife and technology at Riyadh Fashion Week

ArAm by Arwa Al-Ammari celebrated Saudi Arabia's wildlife. (AN Photo by Huda Bashatah)
Updated 21 October 2024
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Designers inspired by wildlife and technology at Riyadh Fashion Week

RIYADH: The third day of Riyadh Fashion Week (RFW) saw Saudi labels Mona Alshebil, Abadia, Razan Alazzouni, ArAm, and Kaf by Kaf present their latest collections, with designers exploring such themes as Saudi Arabia’s wildlife and the influence of technology on fashion.

A particular highlight was ArAm by Arwa Al-Ammari, whose fashion show was a celebration of Saudi Arabia's wildlife. The collection was inspired by the country’s rich natural heritage, focusing on animals that are seldom seen, such as the oryx, the Arabian leopard, the Arabian wolf, and the Arabian bustard. In addition to these creatures, the collection drew aesthetic influences from indigenous plants like sider (Ziziphus spina), arar (Juniper), arak (Salvadora Persica), sheh (Artemisia), sant (Acacia), gada (Haloxylon Persicum), and athoba (Senegalia Mellifera). 

ArAm by Arwa Al-Ammari celebrated Saudi Arabia's wildlife. (AN Photo by Huda Bashatah)

These animals and plants hold significant cultural importance, often featuring in Arab poetry and idioms, serving as symbols of beauty and resilience deeply rooted in Saudi heritage. 

A model shows off a look by ArAm by Arwa Al-Ammari. (AN Photo by Huda Bashatah)

 Abdullah Al-Shehri, the only Saudi model on the runway at ArAm’s show, shared his experience, stating, “I represented the work of Arwa Al-Ammari today, and honestly, the show was spectacular. The collection was so creative, and I am really glad to be a part of this show at RFW for the second year in a row.”

A model shows off a look by ArAm by Arwa Al-Ammari. (AN Photo by Huda Bashatah)

Following the show, Kaf by Kaf took to the stage with a striking presentation of designer Kawthar Alhoraish’s Spring/Summer 2025 collection, aptly titled "Artificial Beauty." The collection explored the tension between technology and nature, delving into the contradictions that arise when organic forms collide with artificial constructs.

Kaf by Kaf took to the stage with a striking presentation of designer Kawthar Alhoraish’s Spring/Summer 2025 collection. (AN Photo by Huda Bashatah)

The collection was not only a showcase of fashion but also a commentary on the interplay between the organic and the synthetic. 

Shouq, a prominent influencer who donned pieces from Kaf by Kaf, expressed her admiration for the collection. “When I first read the title 'Artificial Beauty,' I was intrigued. But when I saw the robot model strutting down the runway, everything clicked. The reflective skirts and the overall theme were executed brilliantly. I was truly wowed and found myself wanting every piece in the collection,” she told Arab News.

A robot model on the runway. (AN Photo by Huda Bashatah)

The use of a robot model was a bold choice, symbolizing the fusion of fashion and technology. It reinforced the theme of the collection, making a strong statement about the future of fashion. Kaf by Kaf’s exploration of artificial beauty challenges traditional notions and invites a conversation about the role of technology in our lives and how it shapes our understanding of aesthetics. 

The collection featured dresses and co-ords. (AN Photo by Huda Bashatah)

As Riyadh Fashion Week continues to unfold, the diverse and thought-provoking presentations from designers like Aram and Kaf by Kaf highlight the vibrant creativity within Saudi fashion.


Riyadh Fashion Week celebrates Saudi creativity and heritage

Updated 19 October 2024
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Riyadh Fashion Week celebrates Saudi creativity and heritage

DUBAI: The second day of Riyadh Fashion Week unfolded with a vibrant celebration of Saudi fashion, featuring an impressive lineup of six runway shows. Notable designers included Waad Aloqaili, Fatima Abdulqader, Khawla Alaiban, Ashwaq Al-Marshad, Atelier Hekayat and a grand finale by Yahya Albishri. Each designer brought their unique vision and cultural influence to the fore, illustrating the dynamic evolution of Saudi fashion.

One of the standout presentations came from Ashwaq Al-Marshad, who debuted her “Fahdah” collection. Drawing inspiration from the influential women in her life, Al-Marshad’s collection encapsulates a sense of nostalgia and elegance. The fabrics used — opulent lace, flowing chiffon and luxurious silks — reflect a timeless aesthetic that is both sophisticated and feminine. A particularly striking feature of her collection is a light pink hue reminiscent of her mother’s engagement dress, symbolizing grace and femininity.

Ashwaq Al-Marshad. (AN/ Huda Bashatah)

Al-Marshad also paid tribute to her grandmother, showcasing a stunning burgundy dress paired with a delicate sheer headscarf. The intricate hand-embroidery of flowers creates a captivating 3D effect, adding depth and artistry to each piece. The haute couture collection not only highlights Al-Marshad’s craftsmanship, but also celebrates the legacy of strong women, with an emotional nod to her daughter, Fahdah.

Reem Al-Suwaidi, a prominent fashion blogger, expressed her admiration for Al-Marshad’s collection, saying: “I’m in love with the designs. I’m so proud of Ashwaq; I’m actually wearing Ashwaq couture today.” She added: “The craftsmanship is exquisite. Each piece tells a story, and you can feel the emotions behind them.” Al-Suwaidi also highlighted the launch of Al-Marshad’s new heels, crafted in Milan, which complemented the exquisite pieces showcased on the runway. She praised the color palette and intricate embroidery, noting her enthusiasm for the burgundy elements: “The richness of the burgundy pieces just captivates you. Ashwaq has truly outdone herself.”

 (AN/ Huda Bashatah)

Following Al-Marshad’s emotionally charged presentation, Atelier Hekayat took to the runway with its show “Hotel De Hekayat.” The designers aimed to capture the essence of love through their collection, presenting 30 unique designs representing 30 different hotel rooms. Each design tells a story, with the audience left to interpret which room holds the most significance. The interactive concept was a creative twist that engaged viewers on a deep level.

“We are always on a journey to find love, and our show reflects that,” said Alia Oraif, a designer with Atelier Hekayat. “Each piece is inspired by a different room, each with its own narrative. It’s up to the viewer to decide which story resonates the most.” The label also introduced its signature “etoile de Jeddah” print, reimagined this year in vibrant colors. “We wanted to infuse more life and energy into our designs while staying true to our roots,” the designers added. The incorporation of the popular Arabian leopard print highlighted a significant cultural element of Saudi heritage.

Atelier Hekayat. (AN/ Huda Bashatah)

As Riyadh Fashion Week continues to showcase the talent of local designers, it is clear that the event is not just about fashion; it is a celebration of culture, legacy and creativity. Each designer brings their own narrative to the runway, contributing to a rich tapestry of stories that reflects the diverse influences shaping Saudi fashion today.

The success of the second day of RFW is indicative of the growing impact of Saudi designers on both the local and international fashion scenes. With each collection, they challenge conventions, push boundaries and elevate the art of fashion, establishing a unique identity that resonates with audiences around the world.


Georgina Rodriguez turns heads at Riyadh Fashion Week 

Updated 19 October 2024
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Georgina Rodriguez turns heads at Riyadh Fashion Week 

DUBAI: Saudi-based Argentine model Georgina Rodriguez made a striking appearance at the second day of Riyadh Fashion Week on Friday. 

She wore a sleeveless, fitted beige midi dress featuring a ruched, textured design and a high neckline. She paired the outfit with nude pointed-toe heels. Her hair was styled in a sleek updo, with loose strands framing her face, and her makeup complemented the neutral tones of her look.

Rodriguez accessorized with Messika jewelry, including statement hoop earrings and a ring.

She attended two shows, one by designer Fatima Alabdulqader and the other by Khawla Alaiban. 

The Saudi Fashion Commission-organized event will run until Oct. 21 and is taking place across three venues — Tuwaiq Palace, Digital City, and JAX District. It features a series of runway shows, brand presentations and a designer showroom.

Burak Cakmak, CEO of the Fashion Commission, previously stated: “Riyadh Fashion Week stands at the forefront of positioning Saudi Arabia as a dynamic center for fashion and creativity. This event is a gateway for fostering homegrown talent, igniting new opportunities in fashion and retail, and driving both local and international engagement.”