Good news for makeup maniacs: Kat Von D is here!

Kat Von D is a name to be reckoned with in the makeup world. Recognized by international beauty gurus, bloggers and makeup artists, she is the founder of a leading makeup brand that is sold exclusively at Sephora worldwide.
She is not only the founder of Kat Von D, the high-performance makeup brand, but she is also a model, musician, entrepreneur and a television personality. “To me, makeup is one of the most artistic outlets of self-expression,” she said.
Kat Von D, a cult-favorite brand is known for its long-wear, high pigment and bold color cosmetics that fuse old Hollywood glamor with a rock n’ roll artistic edge. Her products have been recognized with multiple editorial beauty awards in the categories of color and complexion, and her new Studded Kiss Lipstick is currently the #1 selling lipstick line at Sephora globally.
The year 2010 was a big year for Kat Von D, when she opened the art gallery and boutique Wonderland and launched the clothing lines KVD Los Angeles and Kat Von D Los Angeles in the US and Canada in fall 2011, with the latter expanding internationally the following year.
Kat Von D’s makeup is finally arriving to Saudi Arabia and will be stocked exclusively at Sephora. An evocative and authentic makeup brand, Kat Von D celebrates self-expression.
Arab News had an exclusive chat with the famous Kat Von D about her passion for makeup, her brand and future plans.

1. What is your philosophy on makeup?
I think the most attractive attribute anyone can have is confidence — so regardless of if you wear makeup or not, it’s important to love yourself first.

2. Tell us about the process of creating a new collection.
It all depends really. Some formulations alone can take so much time to get just right, and other times the process is much easier. For me, once I have an idea in my mind, and I take pencil to paper, it isn’t long before we start seeing prototypes. But at the end of the day it all depends on what the product is.
Being creatively involved in the entire process is quite time consuming for me though. I think a lot of celebrities are okay with slapping their name on a product and not being involved at all— but personally, I’ve never felt comfortable with that approach.

3. What inspires you when working on a new collection?
Inspiration is all around you, and I would feel like a fool if I didn’t pay attention. I am constantly inspired by music, Mother Nature, my cats, friends and lovers and so on.
4. You have worked with many celebrities and makeup gurus. Who do you wish to work with and why?
I tend to be a lone wolf for the most part and feel happy working alone.

5. Almost all of your makeup line is a best seller at Sephora worldwide and it is soon coming to Saudi Arabia. What are your favorite products from your line?
I’m obsessed with my Tattoo Liner. I call it the “dummy-proof” liner. It’s perfect for beginners to advanced, and the formula is amazing!

6. What is in your makeup bag?
So much red lipstick!

7. Name the one thing you cannot leave the house without applying.
Deodorant

8. What do you know now that you wish you knew when you started your makeup line?
I’m happy with the chain of events that have taken place thus far. My creative team is like family to me, so at this point I wouldn’t change anything!

9. What are you working on right now?
So much that I could write a book about it! But feel free to visit katvondbeauty.com for all the new upcoming goodness!
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