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Athar Festival

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Saudi family traditions have shaped how people connect online, says exec

Samer Lahoud: What we notice is that what people engage with, they are engaging a lot with the authentic content
Lahoud: The moment you start creating content which is not authentic, that is fake … or that is not interesting for people, the less they interact with it

By Hajar AlQusayer · 22 October 2025

Special

‘Authenticity is our biggest advantage,’ says Princess Lamia bint Majed

By Nada Alturki · 21 October 2025

Special

Pinterest recorded more than 1 billion searches in Saudi Arabia last year

By Hajar AlQusayer · 21 October 2025

Special

Third Athar Festival begins in Riyadh

By Nada Alturki · 21 October 2025

MCN to launch BIG Student Academy at Athar Festival

By Zaira Lakhpatwala · 13 October 2025

Special

Athar Festival to put spotlight on creativity across industries

By Nada Alturki · 02 September 2025

Athar Festival begins in Riyadh

By Sulafa Alkhunaizi · 05 November 2024

Athar festival announces 2024 lineup, initiatives

By Ghadi Joudah · 19 August 2024

Athar festival unlocks door on Saudi Arabia’s creative potential

By Nada Alturki · 15 November 2023

Special

From content creator to CEO, Ahmed Aljar speaks on success at Athar Festival

By Sulafa Alkhunaizi · 14 November 2023

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