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AI platform unveiled in Riyadh ushers in new era for customer engagement

IZZI AI’s debut at Athar Festival underscores Kingdom’s growing appetite for AI-led transformation
Najib Sabbagh: If there was a human agent, he can’t give you 20 minutes of his time, whereas this AI can take a million calls daily

By Nada Alturki Hajar AlQusayer · 22 October 2025