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Esports Foundation and adidas announce partnership to outfit every team at inaugural Esports Nations Cup

  • Participants of 100 countries and territories will wear custom national jerseys at the ENC
  • Inaugural 4-week event starts Nov. 2 in Riyadh, Saudi Arabia, for a contest across 16 of the world’s most popular esports titles
By Arab News ·

Al-Nassr reveal new kit for 2026-27 season with nod to Saudi heritage

By Ali Khaled ·

Saudia and adidas team up on a travel-ready lifestyle collection

By Zaira Lakhpatwala ·

Egypt’s Sawiris proposed as Adidas chairman after brand posts record 2025 results

By Arab News ·
Special video

Pakistan’s Forward Sports, key Adidas supplier, plans to launch Saudi operations this year — CEO

By Waseem Abbasi ·

Adidas, Puma family feud to be turned into TV series

By AFP ·

Adidas reaches settlement with rapper Ye

By Reuters ·

Saudi artist Raghad Al-Ahmad discusses her Adidas collaboration 

By Shyama Krishna Kumar ·

Saudi artist Raghad Al-Ahmad infuses Kingdom’s landscape and identity into new Adidas collection

By Shyama Krishna Kumar ·

Adidas unveils Saudi Arabian Football National Team jerseys

By Arab News ·

Bella Hadid ‘upset’ by Adidas’ advertising campaign

By Arab News ·

Adidas apologizes to Bella Hadid after 1972 Olympics ad furor

By Arab News ·

Adidas faces backlash for dropping Bella Hadid from sneaker campaign

By Arab News ·

Latest updates

Pakistan seeks US investment in minerals, surgical instruments as trade ties deepen
Syria to build digital financial sector with new World Bank funding
‘Near collision’ at Sydney Airport triggers investigation
Syrian security forces seize weapons shipment bound for Lebanon
Türkiye’s foreign minister says expects Egypt to join defense pact with Pakistan, Saudi Arabia

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