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Esports Foundation and adidas announce partnership to outfit every team at inaugural Esports Nations Cup

  • Participants of 100 countries and territories will wear custom national jerseys at the ENC
  • Inaugural 4-week event starts Nov. 2 in Riyadh, Saudi Arabia, for a contest across 16 of the world’s most popular esports titles
By Arab News ·

Al-Nassr reveal new kit for 2026-27 season with nod to Saudi heritage

By Ali Khaled ·

Saudia and adidas team up on a travel-ready lifestyle collection

By Zaira Lakhpatwala ·

Egypt’s Sawiris proposed as Adidas chairman after brand posts record 2025 results

By Arab News ·
Special video

Pakistan’s Forward Sports, key Adidas supplier, plans to launch Saudi operations this year — CEO

By Waseem Abbasi ·

Adidas, Puma family feud to be turned into TV series

By AFP ·

Adidas reaches settlement with rapper Ye

By Reuters ·

Saudi artist Raghad Al-Ahmad discusses her Adidas collaboration 

By Shyama Krishna Kumar ·

Saudi artist Raghad Al-Ahmad infuses Kingdom’s landscape and identity into new Adidas collection

By Shyama Krishna Kumar ·

Adidas unveils Saudi Arabian Football National Team jerseys

By Arab News ·

Bella Hadid ‘upset’ by Adidas’ advertising campaign

By Arab News ·

Adidas apologizes to Bella Hadid after 1972 Olympics ad furor

By Arab News ·

Adidas faces backlash for dropping Bella Hadid from sneaker campaign

By Arab News ·

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