Mohamed Yousuf Naghi Motors (MYNM), the BMW Group importer in Saudi Arabia has launched the new and refined 7 Series model, which is set to strengthen its leading position as the most dynamic and innovative luxury sedan in the premium automotive segment.
The flagship 7 Series model is consistently among BMW’s best-sellers in Saudi Arabia and across the GCC region, so the new refined 7 Series, which offers new levels of luxury, comfort and power, is expected to further amplify BMW’s 7 Series success story.
A number of important design and technology modifications have been introduced to the new BMW 7 Series, which give the car a stronger presence on the road and provide an even more luxurious and powerful driving experience.
Many of the new modifications in the 7 Series come as standard features in all the new 7 Series models in Saudi Arabia. The most eye-catching new feature is the new Adaptive LED headlights featuring hallmark BMW corona rings and a smart accent strip, which projects a distinctive appearance both day and night. There is also keyless no-touch opening of the tailgate for optimal loading comfort.
Features now standard in BMW 750Li and the flagship BMW 760Li include Internet access where the driver and passengers can access social media websites on the control display and use the iDrive Controller to browse through all the office functions and BMW Apps.
Luxury is defined by a number of distinctive exterior design modifications, which enhance the car’s sophisticated and elegant appearance. The exterior changes have been enhanced with a new front and rear bumper, new kidney grille and indicators integrated into the lower section of the exterior mirrors.
A class-leader in advanced technology, BMW ConnectedDrive in the BMW 7 Series encompasses a host of sophisticated features and technologies designed to delight anyone seeking supreme convenience and safety. These include the existing full-color BMW Head-Up Display, as well as the full range of in-journey entertainment offered by BMW Online.
Stavros Paraskevaides, MD, MYNM (BMW), said: “We are pleased to welcome the new BMW 7 Series to our showrooms. It’s important design and technology enhancements give the car a stronger presence and added comfort for both the driver and passengers.”
Refined BMW 7 Series brings new levels of comfort, luxury and power
Refined BMW 7 Series brings new levels of comfort, luxury and power
Saudi label KML unveils new collection in Paris
DUBAI: Siblings Razan and Ahmed Hassan presented their Fall/Winter 2026–2027 collection at Paris Fashion Week on Tuesday, continuing the rapid rise of their KML label.
The duo has gained international recognition since launching the brand in 2022, most recently being named semifinalists for the LVMH Prize — a prestigious annual award for emerging designers.
Creative director Ahmed’s minimalist designs and sharp tailoring mean KML — owned by his sister, Razan — has built its identity around reimagining traditional Saudi garments through a contemporary lens. Jackets are paired with shawl-like elements, large leather belts recall those historically worn by Bedouin men, and skirts nod to silhouettes once worn by men in the Eastern Province, Jazan and the Hijaz.
The approach is reflected in the new collection, which features a restrained palette of black, white and muted earth tones, leaning on wrap constructions, asymmetry and elongated proportions.
Flowing skirts, structured wrap tops and robe-like coats dominate the lineup, with some looks referencing classical draping while others lean toward utilitarian dressing, defined by sharp shoulders, cinched waists and clean, architectural lines.
In a previous interview with Arab News, Ahmed said their grandmother was a huge influence on their lives as he and his sister grew up in Riyadh. He fondly recalled both her progressive nature and inimitable style. As a young boy, Ahmed would often accompany her to fabric shops so she could get her designs stitched by a local tailor. The experience left an impression, though fashion was not an obvious initial career path.
Ahmed studied architecture and became an intern at Zaha Hadid Architects, where he developed an appreciation for structure and form. Razan, meanwhile, pursued law at Prince Sultan University and she went on to practice full-time.
“One summer, we both realized we weren’t doing what we truly wanted to do, so I decided to go to the UK to study creative writing, and Ahmed went to Central Saint Martins (in London) for a few courses,” Razan explained.
That was the catalyst for KML. In August 2023, they launched their debut capsule collection and towards the end of that year they applied to the Saudi 100 Brands program. The Fashion Commission recognized their potential, helping KML launch collections at fashion weeks in Paris, Riyadh and Milan.
