KARACHI: The substantial growth of Pakistan’s Telecommunication Sector has been recognized at the international level. According to a recent brand ranking, Pakistan’s four players gained a place among the world’s top 300 strongest brands in terms of value.
Pakistan’s telecommunication giant, Pakistan Telecommunication Company Limited (PTCL), was declared the fastest growing brand in Pakistan by the London-based Brand Finance, an independent brand valuation and strategy consultancy.
The PTCL brand price tag is $119 million (12.5 billion rupees).
In 2017, Brand Finance measured the Etisalat brands portfolio where PTCL’s brand value was USD 86 million. With a 37.5 percent increase in value in just one year, PTCL has become the fastest growing brand in Pakistan.
It has also become the second telecom brand in Pakistan to be valued at over $100 million, improving its ranking by 21 points to be placed at 214 in Brand Finance’s Telecoms 300 2018 League Table.
Pakistan’s Jazz (Mobilink) was the first to achieve a value in excess of $100 million.
The CEO of Brand Finance, David Haigh, said in a statement: “Pakistan Telecommunication Company Limited (PTCL) is undergoing the fastest change in brand value at 37.5 percent. This is a testament to the ambitious network transformation project which has resulted in several fully transformed exchanges, giving PTCL customers speeds of up to 100 Mbps. As the largest fixed network operator, PTCL is evolving through the current market challenges by investing heavily in upgrading its high-speed Internet and telephone service offerings; and proving its commitment to building a digital and connected Pakistan. High profile sporting sponsorships of the national cricket team in T20 and Islamabad United team in Pakistan Super League (PSL), as well as last month’s PTCL Hockey Cup 2018 have also contributed to the solid growth in PTCL’s overall brand value.”
Every year, leading valuation and strategy consultancy Brand Finance values the world’s biggest brands.
The 300 most valuable telecom operator brands in the world are included in the Brand Finance Telecoms 300 league table and the 10 most valuable telecom infrastructure brands are listed in the Brand Finance Telecoms Infrastructure 10 ranking.
“It is recognition of PTCL’s financial strength as well as its corporate social responsibilities that the company showed firm determination during the previous year,” Fariha Tahir Shah, head of corporate communication, PTCL, told Arab News, saying the endorsement by ranking has further resolved the company’s determination to pursue the strategy of development not only by improving services to customers but also through its CSR activities.
Last year many sponsorship initiatives were taken which included partnerships with Islamabad United team in Pakistan Super League and FC Barcelona partnership for Pakistan, Fariha Shah said. She added that as part of its social responsibilities, PTCL conducted a large blood donation campaign which resulted in donations of 10,500 pints of blood and it also supported the Breast Cancer Awareness campaign.
PTCL embarked upon the ambitious project of its network’s transformation in which 100 telephone exchanges will be upgraded. “So far 30 exchanges out of 100 have been upgraded,” Shah said.
Pakistan Telecommunication Company Limited‘s group revenue increased by 168 percent during 2017. PTCL’s revenue for the year was 69.8 billion rupees and its net profit was 8.4 billion rupees.
According to Brand Finance, the American telecoms players continue to dominate the Brand Finance Telecoms 300 league table, with AT&T retaining the title of the sector’s most valuable brand. Most US brands experienced a loss in value as they fended off competition from Internet giants. Challenges presented by technology brands, such as Facebook-owned WhatsApp and Microsoft-owned Skype, have meant American telecoms must update their voice and video calling service offerings in order to stay relevant.
Telecoms revenue growth has been in decline since 2013 as more customers opt for Over-The-Top (OTT) messaging services to remain in touch. With Microsoft (Skype), Facebook (Messenger, WhatsApp), Amazon (Alexa), Tencent (WeChat), Google (Hangouts) and many other firms expanding in this space, demand for OTT services is forcing telecoms brands to adapt rapidly. At the same time, 79 percent of mobile customers worldwide think that demand for OTT is outpacing the ability of telecoms brands to adjust, according to a 2017 Mobile Economy report by the GSMA, the Brand Finance report added.
Pakistan’s telecommunication giant, Pakistan Telecommunication Company Limited (PTCL), was declared the fastest growing brand in Pakistan by the London-based Brand Finance, an independent brand valuation and strategy consultancy.
The PTCL brand price tag is $119 million (12.5 billion rupees).
In 2017, Brand Finance measured the Etisalat brands portfolio where PTCL’s brand value was USD 86 million. With a 37.5 percent increase in value in just one year, PTCL has become the fastest growing brand in Pakistan.
It has also become the second telecom brand in Pakistan to be valued at over $100 million, improving its ranking by 21 points to be placed at 214 in Brand Finance’s Telecoms 300 2018 League Table.
Pakistan’s Jazz (Mobilink) was the first to achieve a value in excess of $100 million.
The CEO of Brand Finance, David Haigh, said in a statement: “Pakistan Telecommunication Company Limited (PTCL) is undergoing the fastest change in brand value at 37.5 percent. This is a testament to the ambitious network transformation project which has resulted in several fully transformed exchanges, giving PTCL customers speeds of up to 100 Mbps. As the largest fixed network operator, PTCL is evolving through the current market challenges by investing heavily in upgrading its high-speed Internet and telephone service offerings; and proving its commitment to building a digital and connected Pakistan. High profile sporting sponsorships of the national cricket team in T20 and Islamabad United team in Pakistan Super League (PSL), as well as last month’s PTCL Hockey Cup 2018 have also contributed to the solid growth in PTCL’s overall brand value.”
Every year, leading valuation and strategy consultancy Brand Finance values the world’s biggest brands.
The 300 most valuable telecom operator brands in the world are included in the Brand Finance Telecoms 300 league table and the 10 most valuable telecom infrastructure brands are listed in the Brand Finance Telecoms Infrastructure 10 ranking.
“It is recognition of PTCL’s financial strength as well as its corporate social responsibilities that the company showed firm determination during the previous year,” Fariha Tahir Shah, head of corporate communication, PTCL, told Arab News, saying the endorsement by ranking has further resolved the company’s determination to pursue the strategy of development not only by improving services to customers but also through its CSR activities.
Last year many sponsorship initiatives were taken which included partnerships with Islamabad United team in Pakistan Super League and FC Barcelona partnership for Pakistan, Fariha Shah said. She added that as part of its social responsibilities, PTCL conducted a large blood donation campaign which resulted in donations of 10,500 pints of blood and it also supported the Breast Cancer Awareness campaign.
PTCL embarked upon the ambitious project of its network’s transformation in which 100 telephone exchanges will be upgraded. “So far 30 exchanges out of 100 have been upgraded,” Shah said.
Pakistan Telecommunication Company Limited‘s group revenue increased by 168 percent during 2017. PTCL’s revenue for the year was 69.8 billion rupees and its net profit was 8.4 billion rupees.
According to Brand Finance, the American telecoms players continue to dominate the Brand Finance Telecoms 300 league table, with AT&T retaining the title of the sector’s most valuable brand. Most US brands experienced a loss in value as they fended off competition from Internet giants. Challenges presented by technology brands, such as Facebook-owned WhatsApp and Microsoft-owned Skype, have meant American telecoms must update their voice and video calling service offerings in order to stay relevant.
Telecoms revenue growth has been in decline since 2013 as more customers opt for Over-The-Top (OTT) messaging services to remain in touch. With Microsoft (Skype), Facebook (Messenger, WhatsApp), Amazon (Alexa), Tencent (WeChat), Google (Hangouts) and many other firms expanding in this space, demand for OTT services is forcing telecoms brands to adapt rapidly. At the same time, 79 percent of mobile customers worldwide think that demand for OTT is outpacing the ability of telecoms brands to adjust, according to a 2017 Mobile Economy report by the GSMA, the Brand Finance report added.
